How the "Tone It Up Tour" Took Over Soho Studios


How the "Tone It Up Tour" Took Over Soho Studios

On Sunday, October 1, Soho Studios was proud to host the "Tone It Up Tour" in our unique event space. This event was attended by dozens of women who were looking to bond with other like-minded women and have the fitness experience of a lifetime. During this event, women were invited to take part in numerous workouts with professional trainers in an inviting and encouraging atmosphere.

More About the Event

This event took place from noon until 5PM at Soho Studios Miami location and was focused on providing special events, workouts, and other activities to help women work towards their fitness goals together while gaining professional guidance from world-renowned trainers. Some of the classes offered during this event included:

  • Yoga
  • CorePower Yoga
  • Workouts with Jillian Michaels

In addition to workout sessions, attendees also enjoyed a number of pampering activities, such as a braid bar, beauty stations, jewelry activities, and more. A live DJ also kept the momentum and beat going all day long, keeping participants feeling motivated to not just power through their workouts, but to dance and have some fun in the process!

Food and beverages were also served throughout the event, including rosé for those who wished to partake.

 

VIP Opportunities

K&K, as well as Jillian Michaels, had VIP meet-and-greets available to select participants at the event. K&K's meet-and-greet was heavily attended and included a number of fun workouts and activities (all that the event had to offer) in addition to a face-to-face meet-up and exclusive activities as well. Each participant in this VIP package also enjoyed a unique VIP bag stuffed with goodies and other swag.

The VIP meet-up with Jillian Michaels was also a huge hit, with those in attendance enjoying the ability to meet with this fitness icon face-to-face, as well as access to an exclusive rosé garden and lounge. Participants in this VIP event also enjoyed some unique activities that were not available to general Tone It Up Tour participants.

Overall, this event was a huge success and was enjoyable for all in attendance. It promoted nutrition, self-love, and fitness for women of all backgrounds and fitness abilities. Anybody 14 years or older was permitted to attend, and the Tone It Up Tour continued onto many more cities promoting the same message across the United States.  Soho Studios was proud to have hosted this uplifting event!

We can provided an excellent event space for your group of this size. Our unique space is able to offer flawless service from start to finish, all in a chic neighborhood located in the heart of Miami's arts district.  Our staff will assist not only with food and beverage service, but with audio and visual equipment needed for any number of event activities.

If you've been looking for an event space for your next small gathering, large event, or anything in between—Soho Studios Miami is here to help. Contact us today to find out more about availability and specific services for your event!

How to Build Relationships with Sponsors


How to Build Relationships with Sponsors

A major part of planning and executing an event is gaining sponsors. These businesses and individuals will contribute money and sometimes in-kind donations to support your event and potentially a cause it’s benefiting. Yet, it can be a tough process to snag enough sponsors, especially when you have multiple and annual events. But when you know the key to successful event sponsorship, you can gain a built-in list of supporters you can turn to again and again.

What’s the key? It’s about building positive sponsor relationships. So how do you create sponsor relationships that keep them coming back to your brand?

Search for the Right Sponsors

If you want long-term sponsors, don’t reach out to just anyone. Instead, do research on potential sponsors to see if they’ll be a good fit for your organization and event. The best chance you’ll have of building a strong relationship and keeping a sponsor is to find one that is in line with your mission. Then, you’re both staying true to your brands and can cross-promote -- plus, you're giving more value to the same audience.

Discover Ways to Incorporate the Brand Into the Event

Instead of only putting your sponsor’s name on some event marketing materials and programs, try to come up with methods to integrate your sponsor into the experience – at least for a small number of top sponsors. You could work with interested sponsors to figure out how to make their products or a presentation part of the event. For example, serve a sponsor’s food or have a station where event goers can try products. When you find ways to include a sponsor, you encourage lasting trust and loyalty.

Offer Varying Sponsorship Levels

By creating different sponsorship price points and benefits, you can make everyone happy. You’ll be able to satisfy smaller brands with a limited budget while providing better perks to the big guns. Brands will be happier to work with you when they can choose from different types of sponsorship to best fit their needs and goals. You could even consider customized benefits to ensure that certain brands have the right sponsorship experience.

Focus on What They Get Out of It

On the hunt for sponsors, it’s smart to focus on the benefit to a brand rather than making a plea for help. Sponsorship tends to be a mutually beneficial concept, which you should embrace. Tell potential sponsors about how they’ll be supporting your event while gaining perks in the process. Make sure you create strong benefits to becoming a sponsor for your event, and then promote those benefits.

For example, the sponsor could gain brand visibility by having its name printed on materials and included in advertising and social media promotion. Try to offer different types of promotion to help your sponsor achieve prime exposure out of the deal. Maybe you could allow brands to make a presentation or give away products at the event. If possible, you might be able to offer a top brand the chance to be the only sponsor out of their competition. To have the most success at this, it’s important to try to understand what the sponsor would want to achieve and help the brand do that.

If you can make brands happy that they sponsored your event through benefits and positive results, they’ll want to return on their own for next year or the next event. Put effort into finding the right sponsors and providing the right perks, and you’ll gain repeat sponsors that are exciting about working with you year after year. 

5 Apps that Will Help Boost Ticket Sales

5 Apps that Will Help Boost Ticket Sales  


If you’re hosting an event in and around Miami, making tickets accessible around-the-clock is key. There may be people in town visiting and want something to do, or someone that meant to purchase tickets and it slipped their mind. Making tickets available through an app can be a lifesaver, and help boost ticket sales, especially since most people look to the convenience of their mobile devices to get things done. Here are five apps worth using:

Eventbrite has been around for a while and is useful when planning something. This app takes the location of the user, providing a list of things happening in the area. They can find the event, purchase tickets, and it’s added to their calendar so they won’t forget. It’s available on Android or Apple.

With Ticketfly, users can find events going on in the area, or in other areas by entering an artist, event, venue or city. Tickets are stored in the app for use once purchased, and is simple to use. The only caveat of this app – it’s only available for Apple.

Splashthat takes things to another level. This app allows the vendor to customize their event experience from start to finish. With this app, the vendor can create and manage a mobile-optimized event page, send out email invitations to guests and sell tickets for the event. If planning an event, this would be a one-stop solution for management and tracking. You can also share the information via social media platforms. Guests can also check-in via the app. Available on Android and Apple.

StubHub allows users to buy or sell tickets to events. Through searches, they can browse specific interests, or just type in the event they need tickets for. Users can also indicate the types of events they are interested in, and receive notifications when something is coming up. One of the best features of this app – the ability to pick your seats. There are processing fees associated with using this app. Available on Android or Apple.

AroundMe is fairly new, but is useful for finding a number of events in the area. It also helps guide you to banks and other venues. With this app, users are sent to links where they can purchase tickets, so this could work in conjunction with any special sites where you want to direct the audience to purchase tickets.You can look at reviews and photos on this app, providing a birds-eye view of helpful information. Available on Android or Apple.

Making sure eventgoers are able to secure tickets for last-minute functions or pre-planned events conveniently and efficiently makes the difference. With mobile app usage on the rise, it is a good idea to select apps that will help your events run seamlessly from beginning to end. Personalization and customization should also be factors when deciding where you want to direct your audiences. When convenience is at the top of the priority list, everything else falls right into place.

Three Ways Event Furniture Designers are Becoming more Techie

Three Ways Event Furniture Designers are Becoming more Techie


Technology is taking over in every aspect of life. When attending events, one of the most important elements that keeps everyone happy is connectivity. Whether working a table or sitting in chairs, being able to keep any electronics working and charged is key. Having a conference, meeting, exhibit or event? Pull everything together with tech gadgets that enhance your space and provide everything you need.

For event furniture designers, this takes things up a notch, opening the doors for experiences that cater to the needs of the attendees. There are a number of ways this is done, but here are three specific ways that have turned into winners:

  • Functionality

The Tech Tablet Chair provides an integrated experience, with built-in USB and AC outlets to accommodate any venue or event. These chairs have a number of features, including and in-arm charging panel, swivel tables, storage berths under the chairs, and the ability to connect to other chairs for a forum or small roundtable. These chairs allow attendees to stay engaged, without worrying about whether or not they can find an electrical outlet. Additionally, the table is large enough to accommodate the use of a laptop, tablet, or writing pad.

  • Style

Although these chairs are functional, they are also comfortable and stylish, integrating into any décor for the event. The unobtrusive soft dove gray color makes it a fitting selection for meeting rooms. The sizing of the chairs are useful for any layout.

  • Comfort

Imagine having to sit in a chair for the entire day at a conference or symposium. Uncomfortable seating can make this a nightmare. These chairs not only provide style and functionality, but equipped with soft cushions and larger armrests, these chairs can be utilized all day with no worries.

Event planners can use these chairs to create any design. From the chairs that may need to be on the stage, to those in the audience, they provide technological ingenuity and usefulness. Another good idea would be to have these chairs in lounging areas, and also in the social media hub to monitor whatever is going on, direct attendees to their destinations and navigate any electronic displays.

These chairs help create a world where technology can dominate and take events to the next level. From every part of the venue, chairs can become part of the action without interrupting the flow. For those design teams that specialize in corporate events, these chairs set a new standard for implementation and sound delivery.

Now, all an event planner needs is a reliable power source and they can take it from there. It’s a new revolution of meetings and how things get done with technology leading the way. Creating experiences that make the difference can now be reimagined for everyone without compromising the need for technology. It’s a step in the right direction, and a new way of getting things done.

Adding this type of furniture to their services will not only put them ahead of the game, but will help enhance their brand.

How to Use Snap Glasses Like a Boss

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How to Use Snap Glasses Like a Boss  


Experiential marketing events are all about the visuals, and Snap Spectacles are being used by today’s idea-creators to craft memorable times. Snap Spectacles are smart glasses, developed by Snap—also known as Snapchat—for iOS and Android devices. They give Snapchat users a new way to capture, store and share content via the Snapchat platform—all with a hands-free spin.

 

They have a trending design, looking like a colorful pair of party shades. Each Snap Spectacle features a 115-degree wide-angle lens, giving the wearer the ability to capture circular video. Basically, they’re created for on-the-go video capture. Any user with a smartphone can sync footage, connect to users on Wi-Fi and share mobile content. Meanwhile, snaps recorded with iPhones can be transferred through a Snap Spectacle’s Wi-Fi or Bluetooth connection. The day’s footage is compiled into a Snapchat Story. Then, it can be exported as either individual snaps or entire collections.

 

They’re $130 for a pair, but they’re incredibly useful as event tools. If you’re able to throw down on a Snap Spectacles investment, the strategies below might be useful to you.

 

Strategy One: Implement Games

 

You’re already on a highly visual path. Spectacles aren’t only useful for digital picture snapping; they’re awesome live-action tools for high-energy situations. So, implement games at your event! Trolli’s used Snap Spectacles at its Beardsketball activation, engaging consumers on a new, immersive level. By focusing the spotlight on the players, you’ll create an environment conducive to engagement, long-term action and a great social media campaign.

 

Strategy Two: Get First-Person

 

Because Spectacles offer a rare first-person point of view, they’re solid tools for any experiential campaign which utilizes on-site visuals, movement and attendee engagement. When viewed by the Snapchat app, captured Spectacles footage gives viewers the ability to rotate their phone while holding the same image. Even if the phone is turned around, Spectacles can capture a full range of motion via its circular lens. Tell attendees to show their hands, and show how hands-off your event can be.

 

Strategy Three: Prep for Augmented Reality

 

Spectacles don’t have augmented reality features yet, but they’re going to have them in the figure. At least, we assume they will. Last month, a Snap patent application for future AR glasses was discovered by Mashable. If you’re dropping money on a Spectacles investment, consider making it the first step of many. A long-term Spectacles campaign might be the push you need, as a marketer, to craft a road to success. As for an AR experience, combine the first two strategies while giving attendees the chance to engage your product on a new, digital, level.

 

Snapp’s app is expected to grow—and quickly. Aside from its AR patent for a product called World Lenses, it’ll be a useful tool for marketers wanting to engage attendees with Snapchat filters, 3D object placement and a slew of other nifty games. If you haven’t yet, check out the Spectacles web page. If you think your strategy has room for such a device—don’t hesitate. It’s totally worthwhile.

Why Bumble Used a Food Truck for its Latest Experiential Event

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Why Bumble Used a Food Truck for its Latest Experiential Event  


As most Millennials know, mobile app dating is tough. “Catfishing,” or pretending to be someone you’re not, is a pretty big occurrence across Tinder and Bumble alike. Bumble is a dating app which requires women to message matched men first. Bumble, itself, recently released an anti-catfish mobile app feature. To promote itself, the Austin-based tech company created a New York airstream food truck.

 

It served fish tacos, promoting its new photo verification feature capable of weeding out phony Bumble accounts. The “catfish” slang term was created and popularized back in 2010 during a documentary. Now, it’s been implemented into the mobile app’s photo verification feature to screen out the prevalent fake accounts.

 

The feature makes users snap a selfie in highly specific poses, so as to make sure the user isn’t using another’s pre-existing photos from Facebook, Instagram or another visual-based website. Soon, Bumble will extend into the friend networking world—becoming much more than a dating app. Photo verification might not be the most alluring feature, but Bumble’s idea creators have sustained a positive marketing campaign pinned to the app’s classier approach to mobile dating.

 

As for the food truck, it existed to celebrate the app’s newest feature. After all, the photo verification feature was created in a playful way—giving users control of their identity verification without necessarily breaking down the app’s intrigue. Called “The Great Catch” promotion, Bumble’s food truck promotion handed out free catfish-centric dishes. Aside from the catfish tacos, the truck had catfish sliders, roasted squash salad and honey-sweetened Arnold Palmer which was popularized through “Top Chef’s” Sam Talbot—a Brooklyn contestant.

 

Marketing for a mobile app is tough, but Bumble’s Director of Marketing, Chelsea Maclin, reportedly created the campaign to invite newcomers with open arms while celebrating its current users. The app’s huge user base, stationed in New York, let various Bumble brand ambassadors verify their mobile devices while waiting for grub. These ambassadors could then explain how Bumble—and the offshoot, Bumble BFF—worked. They walked attendees through the app’s download, setup and use. Meanwhile, the app’s preexisting users were invited to learn more about the app’s features.

 

The photo verification feature, of course, was at the centerfold. Bumble users were given branded giveaways, including pins, hats and t-shirts. Then, they were allowed to participate in the brand’s many on-site photo booth experiences. No experiential event is complete without a conference. Thus, Bumble invited its key influencers and press people to take part in The Great Catch. They were given yellow tackle boxes—branded, of course—each packed with anti-catfishing messages and swag.

 

Bumble is an engaging experience, and it was deserving of a campaign capable of touching the catfish topic lightly while also recognizing the app feature’s important use. Because Bumble’s goal is to help users create meaningful relationships, much of the experiential event was created to connect with the app’s users on a personal level. Online safety, accountability and freedom can be a touchy subject—but Bumble covered it with grace.

How Lexus Created Top Models for New York Fashion Week

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How Lexus Created Top Models for New York Fashion Week  


Ever wondered what it'd be like to be a model for New York Fashion Week? This past September, during New York Fashion Week, luxury car maker Lexus hosted a first-of-its-kind event that allowed show attendees to enjoy a sneak peek for themselves. Their unique "Set in Motion" photo shoot invited members of the public to experience first-hand what it's like to be photographed as a model during what is typically an exclusive event.

Lexus "Set in Motion" Photo Shoot Experience at NYFW

Specifically, the "Set in Motion" photo shoot began with guests entering the installation (the set of which was actually inspired and designed around the new Lexus LC 500) and having a quick Polaroid photo snapped, just as New York Fashion Week models do as part of their open casting calls. That Polaroid then served as a guest's "ticket" to get into the Green Room Lounge, a luxurious space where hair and makeup professionals then treated each participant to beauty treatments, light refreshments, and a small take-home gift. Once participants were looking their runway best, they were ushered onto the stunning set and walked through a photo shoot experience with a professional photographer. And of course, alongside participants during their shoot was a stunning, $92,000 Lexus LC 500.

At the end of the mini-shoot, each participant was able to look through their photos in the comfort of the Green Room Lounge and select their favorite. They were then provided with their own printed copy of their favorite photo, along with the option to share it on social media. The entire experience, for most guests, took about an hour and was a wonderful and unique way to experience an insider's look at New York Fashion Week. And for many participants, this was a great way to step outside of one's typical "comfort zone" and try something completely new. Even those who have trouble taking a flattering selfie were impressed with how their photos turned out!

From Exclusive to All-Inclusive

The Set in Motion photo shoot proved to be a huge hit at New York Fashion Week and was heavily attended throughout the entire weekend, and not surprisingly. This was the first exhibit of its kind and served the excellent purpose of not only spreading awareness of the new Lexus LC 500, but gave attendees an exclusive, behind-the-scenes look while empowering each participant to look and feel confident. Overall, Lexus was pleased with the way the exhibit turned out, explaining that they wanted to take an event that is typically seen as exclusive to industry players and open it up to make it inclusive enough for the general public. Lexus also provided their usual fleet of almost 100 courtesy vehicles to be on display for the show itself.

Given the success of the Set in Motion photo shoot, it will be interesting to see if other companies will follow suit with similar inclusive events in the future. Either way, we're loving the way this was pulled off and give Lexus kudos for this innovative approach! Looking for an incredible venue in which to host your next event in the Miami area? Soho Studios has you covered! With both indoor and outdoor event spaces and countless configurations, we'd love to help make your next event a success.

How to Create an Event that Helps Support Disaster Relief

Disaster Relief Event

How to Create an Event that Helps Support Disaster Relief


When a community comes together following a disaster, its collective power is staggering. No matter how strong a community is, however, a solid foundation is needed. If you want to create a memorable, successful disaster relief event, check out our tips below.

 

Use Social Media to Spread Awareness

 

Promote your event on social media. Then, encourage your audience to share the relief event’s links. The more exposure, the better. Try to make a “viral” event, if possible. Disaster relief events experience incredible visibility when they’re prompted online.

 

Create a Fundraising Event

 

Even if you’re creating a branded disaster relief event, there’s no reason not to include an internal fundraising event. Give your event goers a way to help others directly. Create a direct link between the cause and the community.

 

Contact Local Artists

 

Next, you should contact your area’s artists. Create an expo within the event. Artists are fantastic social supporters, and their music, paintings, movies and mission statements are vital event components. By enlisting the help of artists, you’ll be able to create an environment of support while garnering like-minded support.

 

Partner Up

 

Before launching a disaster relief event, connect with local businesses. Organizations and businesses take pride in their community. They’ll invest in its recovery. If the disaster is abroad, contact larger businesses to embrace a holistic support approach.

 

Create a Live Update Feed

 

Whether you’re using Facebook, Twitter or Snapchat, you should utilize real-time news feeds. Disaster relief events thrive in real-time news environments. Plus, real-time feeds will give your event’s patrons the visibility they deserve. Consumers love getting involved, and they love being encouraged via highly visible media.

 

Hand Out T-Shirts

 

T-shirts are awesome disaster relief event hand-outs. Before investing in expensive knick-knacks, consider going cheap. Relief shirts let event goers spread social awareness. They give wearers a chance to directly promote a cause. T-shirts are affordable, and a variety of prints are available.

 

Decide on the Profit Direction

 

Before even drafting an event, you should know where your profits will go. Disasters can create millions of dollars in expenses—sometimes, billions. Create a disaster relief event with a high money-gain benchmark in mind. Then, make sure you can manufacture your event without cutting into the pocketbook too much. Let event goers know where their money is going. Give them solid information about their direct assistance.

 

Connect with Youth Groups and Sports Administrations

 

Because disaster relief events work well on the local level, they tend to work well when local youth groups and sports administrations are onboard. Contact any nearby entities. Let them know about your event. Then, create special attendance perks for the community’s sports teams, groups and impactors. You’ll garner more fundraising money. You’ll also spread awareness to families, schools and local influence groups.

 

Stay on Target

 

At every turn, you should make sure your business event is hitting the mark. Don’t get carried away, and don’t shift focus to your brand. The disaster, itself, needs to remain in focus. Talk to your community’s members, and make sure they’re well-connected after the event.

 

Soho Studios is available to serve your event’s needs. Whether you’re hosting a small, medium or large event, our premises is conducive to powerful messages. Trust in a compelling environment, and let your event goers enjoy themselves. Contact us for more information, and check out our many available options.

How Cheetos and Chef Anne Burrell Blew our Mind

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How Cheetos and Chef Anne Burrell Blew our Mind


Cheetos recently took both New York City and social media by storm with its pop-up Cheetos restaurant, the Spotted Cheetah. This installation featured recipes that included the brand's signature product that were devised and cooked by chef Anne Burrell. Seats sold out almost instantly, and over 1,000 people had tried to get tickets.

It's rare that a pop-up restaurant will gain such a huge response, but this one went viral almost immediately. It gained a prime spot as a Twitter Moment and was all over other sites as well. Many pictures were shared in all possible ways, and it even gained some TV coverage. By all accounts, it was a huge success for the Cheetos brand and its parent company.

For attendees, the experience started by walking up an orange carpet to get in through orange doors. Inside, they found a large HD screen with a smooth-talking Chester Cheetah, who greeted each guest by name. Once beyond him, they were treated not to a carnival-like outlet, but instead, an upscale dining experience that happened to include plenty of Cheetos and Chester Cheetah-themed accents. Orange cheetah-fur printed tablecloths, orange fabric hung from the ceiling, and even bright orange paw-printed toilet paper ensured that nobody forgot that this restaurant was, above all else, about Cheetos. Of course, it also served dishes that all included the product in some form.

A bar was also present, and many went to it to start their meals off with orange slushies which were described by the bartender as being like margaritas. The drink, however, was "just sweet enough to remind imbibers that the restaurant was … a temple of junk food" according to Forbes.

Unique Factors Surrounding the Spotted Cheetah Event

There were a few unique factors that made this event such a huge hit. One is that instead of trying to drive new interest, Cheetos waited until several brand-inspired recipes had already gone viral. This showed the brand that there was significant interest in the idea of using Cheetos as an ingredient, and therefore, that it would be easy to turn that interest into attention to recipes devised, made, and presented by a professional chef.

Another unique factor is the already-massive footprint the Cheetos brand enjoys. Even those who hadn't thought of using Cheetos in recipes immediately became curious about the idea, simply because everyone who hasn't been living in a cave knows what a Cheeto is and can imagine its flavor.

Finally, the idea of using Cheetos in the setting of recipes found in this sort of restaurant is inherently worth talking about. This made it very easy for the experience to go viral, complete with pictures taken on the spot by attendees. Of course, the brand distributed many professionally-taken photographs as well so that media outlets could show the event at its best.

Applying This Information to Your Event

While most brands don't enjoy a multi-billion dollar marketing budget, they can use at least some of the lessons offered by the Spotted Cheetah in their own efforts. One is that it's a great idea to piggyback on an existing related trend in order to draw more interest to your marketing idea. Another is to present your brand in a related, but unexpected, way. Also, make sure your presentation is unique enough to get people to share it without begging for likes or retweets. If what you do is cool enough, everyone will be talking about it.

Finally, be sure to choose a great city and venue for your experiential marketing effort. For an event in Miami, consider Soho Studios. We have plenty of both indoor and outdoor space that can be configured to meet your exact needs.

How to: Do's and Don'ts of Holiday Event Planning


How To: Do's and Don'ts of Holiday Event Planning

Holidays are great event occasions. Sometimes, however, the holiday cheer gets in the way. If you’re planning a holiday-centric business event, make sure you’re packing in the essential ingredients. Also, avoid the pitfalls associated with holiday meet-ups.

 

Soho Studios has the resources you need to make an awesome holiday event. If you need room, need ideas and need a good host, we’re here to help. Before you settle on a location, though, check out these holiday event do’s and don’ts.

 

Do Have Good Timing

 

Holiday ads, event invites and shout-outs during late summer can annoy customers. The Christmas creep exists, but it isn’t going away. Target the holiday’s early birds, sure, but don’t blast them with event reminders when it’s too early. Maximize the November weeks. If you’re planning a summer event, don’t give notice two months before the actual event.

 

Do Use Technology Benefits

 

Connect to users via mobile. If you’re hopping on the Black Friday and Cyber Monday train, offer discounts at your event. Make technology an integral part of your business’s meetup, and give customers mobile-exclusive access to discounts, promotions and rare opportunities. If you can, integrate virtual reality and augmented reality.

 

Do Offer Entertainment and Refreshments

 

It’s a holiday, after all. Your brand’s biggest fans have things to do. They’re going to other parties. If you’re going to create a holiday-centric event, give event-goers a way to let loose. They’ll be enticed by a branded event which offers live entertainment, drinks and a place to party. As a rule of thumb: Offer shuttle rides, unique drink offers and food.

 

Don’t Plan Over a Big Weekend

 

The holidays are packed with traffic, bustling shoppers and busy families. If you want your event to take off, make sure it’s in the average eventgoer’s “free spots.” If possible, avoid Friday and Saturday nights. Plan to kick off the event before the holiday’s date and give customers easy access to your location.

 

Don’t Forget Social Media

 

Too many brands forget about the power of Facebook, Twitter and Instagram. Social media sites are buzzing with activity over the holidays. Work is cut short, school is out and newsfeeds are watched closely. If you leave out the social media angle, you’ll miss a huge opportunity. Help customers connect, and make social media networking a big part of your holiday event.

 

Don’t Push Your Products

 

If you’re creating an event around Thanksgiving or Christmas, you shouldn’t make your brand’s products or services the main focus. It’s a time for celebration. Connect with consumers. Offer live demos, sure, but don’t make money the event’s main focus. If you do, eventgoers will get the wrong impression. During the holidays, a lot of brands advertise to make a profit. If you want to stand out, you’ll need to take the higher ground.

 

Make sure your vent has unique highlights, and promote its success on social media. Good event planning exists before, during and after an event. To resonate with your customers, you’ll need to educate yourself on their social media activity, favorite engagement strategies and personal preferences. More than ever, your brand will need to appeal to its audience with laser precision.

 

Make your campaign powerful. Zero in on your audience. Contact us today, and check out our event availability. Between great rates, holiday hosting opportunities and great planning options, Soho Studios is the place to settle in during the holidays. We’re brimming with ideas, and we can make sure your brand’s holiday is a cheerful one. Exceptional events aren’t born overnight. They require time, a knack for fun and some holiday cheer to work. So, stop on by! We’re ready to party.