Event Tips

5 Event Marketing Tools You Need to Use Now

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5 Event Marketing Tools You Need to Use Now


You can put plenty of effort and strategies into planning your next event but it won't be a success unless you have strong attendance. Marketing is important for helping the right people discover your event. Within your promotional plan, make sure you try these five event marketing tools. 

An Event Management Tool

Consider using a platform designed for event management to help you with your marketing. These platforms can help you market through email and other online means. They often support registration, tracking of attendees, surveys and other aspects of marketing and managing the event planning process. You have many options to choose from, such as Bizzabo, Attendease, Eventbrite and etouches. Choose the one that fits your company size and event marketing needs.

An Event App

This tool allows you to keep definite and potential attendees up-to-date about your event before it happens. Current audiences expect this capability, plus it will keep people informed and interested. They can learn new details about the event, such as added speakers or accommodations, as they become available, which keeps the event in your audience’s mind, builds excitement and helps attendees with their planning. And you can continue to use the app to share information during the event. Some event management tools provide the ability to create an app or you could use a service like DoubleDutch that is dedicated to event apps.

Communities

Try starting an event community dedicated to your specific event on Facebook or another platform that supports this approach. This type of tool helps to engage your audience and keep them in-the-know about event details. Within the community, you can share new information and give teaser information on what will be included, from meals to activities. You can also share practical information that helps with planning. Plus, this is a great space to engage potential attendees with conversation and to help them connect with one another. When you capture people’s interest and help them feel included through an event community, you’ll encourage them to register and potentially spread the word about the event.

An Event Directory

Make sure your event is listed where people are looking for events. You may have an untapped market of people who would attend your event but simply don’t know about it, and getting it listed on directories can help it get seen by the right crowd. You could put it on Meetup, which is particularly effective for events that want to draw a local crowd. This option also lets you continue to reach out to the same group of people over time. Another option is Lanyrd, which is a social conference directory. A great feature of this directory is that it helps you figure out the target audience that went to similar events around the world so you can better tailor your own marketing. Also, many of the event management platforms provide directories included in the service.  

Analytics Tools

While marketing events might sometimes feel like guesswork, you can also find strategies and formulas backed by data. Using an analytics tool can help you weed through data and use it to get better at event promotion. For example, Brandscopic is an event marketing analytics tool that helps you figure out demographics, target your audience better and collect media about the event. 

Using these tools along with your tried-and-true event promotion methods can help you streamline your marketing process and make it more effective. With these tools, you'll become an event marketing pro -- or elevate your professional game to the next level.

How to Host a Silent Party

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How to Host a Silent Party


These days, the concept of "silent parties" or silent discos is becoming increasingly popular—especially in the world of event planning. If you're looking to host a party that will have people talking for months, this unique concept may be worth a try. Before you tackle the task of planning and hosting a silent party, however, there are some things you need to know.

Start with a basic understanding of what constitutes a silent party! Generally, a silent party is an event where attendees are handed a pair of headphones when they step into the space; all music and announcements are played only over these headphones.

Benefits of a Silent Party

To somebody without headphones, a silent party might look a little silly, but there are numerous benefits to hosting this unique type of event.

Avoid Noise Complaints

For starters, a silent party allows you to reduce the potential for issues like noise complaints. This, in turn, makes it easier for you to host your party just about anywhere and at any time. 

Enjoy Easy Conversation

Have you ever been to a loud party where you couldn't even hold a conversation without having to yell over the music? A silent party removes this common frustration, since attendees can easily slip their headphones off to chat with friends.

Tailor the Experience

A silent party allows you to customize the experience for your attendees by playing different music into different channels. This way, you can give attendees a choice when they walk in to select between two different experiences!

Preparing for a Silent Party

Are you sold on the idea of hosting a silent party? If so, then you may be wondering what steps you can take to ensure a smooth and successful event.

Select Your Equipment

Start by deciding on your equipment. There are many different companies out there that will allow you to rent out headphones for your guests. Will you choose over-the-ear headphones or ear buds? How many different sets of headphones will you have, and what other rentals will you need in terms of audio equipment?

Deciding on Audio Channels

If you'd like to offer a tailored silent party experience, you'll need to be able to set up more than one audio channel for your attendees. This can complicate things a bit, since you'll need two different sets of headphones as well as different audio components. If you're hiring a DJ, you might also need more than one DJ, depending on their level of experience. 

Setting Up Staffing

Depending on the size of your event, your staffing needs will vary. Aside from needing someone to hand out headphones to guests as they walk in and collect them when they come out, you might also want to consider hiring security for events of 50  or more people.

Keeping Your Equipment Safe

Again, depending on the size of your group and how well you know your attendees, you might want to take additional precautions to keep rented equipment (such as headphones) safe. Consider, for example, collecting IDs as collateral and returning them to attendees in exchange for their headphones when they leave. You might also consider collecting a cash deposit as people arrive, as this will offset any potential costs related to damaged or lost headphones.

With a little bit of careful planning, your first silent party can be a resounding success! When pulled off correctly, a silent party can be a great way to get people talking and can make for an experience that your attendees won't soon forget! Looking for the ideal location to host your silent party? Check out Soho Studios today!

7 Best Cities to Host a Pop Up Event

7 Best Cities to Host a Pop Up Event


Are you considering hosting a pop-up event? You should. They are becoming increasingly popular, and are an excellent way to get your brand out there, make an impression, and gain new customers. If you aren't familiar with pop-up events, the concept behind them is pretty simple. They started becoming a "thing" about a decade ago, and are more popular now than ever. They are events that seem temporary or unplanned, but are actually anything but. To pull one off, you have to have an event planner who knows how to make an intricately designed event look totally casual, even like it was thrown together on the spur of the moment. You also need a large audience, because you want your event to gain a lot of public attention.

This need for an audience of passersby means you should ideally be having your pop-up event in a place where it will be easy for you to get a lot of foot traffic. These are the seven best cities in which to host a pop-up event, including a few examples of successful ones, to give you a few ideas for your own.

1. New York City, NY

As one of the busiest cities on Earth, and a top tourist destination to boot, New York City is an ideal location for any kind of pop-up event. In the world's melting pot city, you may even attract the attention of a few celebrities to your event. There will certainly be no shortage of potential participants.

A really successful pop-up event that was held here was done by the Culinary Institute of America, where students took over the famed Pangea restaurant to host a unique dinner. The menu was planned to contain only items that drew attention to how we will feed the planet as our resources dwindle in future generations. Conscious dining was the theme, and innovative, sustainable dishes were served to great acclaim. Because the event let visitors feel good about the cause they were supporting, they were also willing to pay more for it than a typical restaurant.

2. Los Angeles, CA

The home of the world's entertainment industry is another ideal location for a pop-up event. The possibility for celebrities coming and bringing attention and prestige to your brand is high. Like NYC, there is also a lot of tourist traffic. Plus, the paparazzi are everywhere here, and likely to cover your event, especially if someone famous shows up.

A pop-up store was set up in LA before the premier of the movie, Where the Wild Things Are, to sell memorabilia. The store was created to look like a nest in one corner, and a giant child's fort in another corner. The mannequins were given horns to resemble wild creatures. It was such a fun place to shop, and looked like it had always been there. For the short time the store was there, it pulled in an amazing amount of traffic and sales.

3. London, UK

The NYC of the UK, London is a city that always has something happening, and foot traffic from regular people, celebrities, and nobility alike. It is also the location of a highly creative pop-up event that shows their versatility. This one was put on by the Wieden+Kennedy ad agency, and its purpose was to show anyone who happened by what it is like to work there. The front window of the office was transformed into a cartoon set, where employees took turns working. It looked like they were working in an animated cartoon environment, and passersby loved it. There was even a webcam on the agency's website so anyone in the world could watch. This event went on for a few weeks, and gained a huge amount of attention and brand recognition for the agency.

4. Paris, France

Probably the second-best place to have a pop-up event in Europe besides London, Paris has everything going for it that London does, only with that traditionally romantic Parisian background. It would be a perfect location for any dating or romance-themed event.

5. Seattle, WA

Known for its eclectic residents, this is the home of Starbucks and grunge rock, among other things. With a large population, and high tourist traffic, with people who are known to be environmentally aware, this is the perfect location for any "save the planet" or sustainability pop-up event.

6. Orlando, FL

It's the vacation capital of the world. If you are looking to put on a family-friendly event, or one that caters to a fun-loving, irreverent crowd, like college students or hipsters, this is the place to do it.

7. Miami, FL

The southernmost home of the nation's celebrities, heirs and heiresses, and other glitterati, as well as vacationers and partiers of all ages, Miami is a hotspot of non-stop activity, making it an ideal place to host a pop-up event of just about any kind. Plus, it has the advantage of having Soho Studios there, which is a perfect location for an event, or to find the people with the right experience and knowledge of the Miami crowd to plan an incredible one for you.

Why Teaming Up With Other Brands Can Increase Your Attendance

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Why Teaming Up With Other Brands Can Increase Your Attendance


If you want to create record attendance for your next event – and who doesn’t? – consider bringing in a partner brand. You can team up to boost attendance, which is beneficial for both/all of the brands that are included. And a partnership can also mean that your event has more to offer its attendees, which can translate into it being successful and popular. Let’s take a look at why teaming up can increase event attendance and how you can make it work.

Why Event Partnership Works

When more than one brand is marketing the same event, you’ll reach a wider audience. Together, you can spread the news to more people on social media and create more buzz before an event. When you reach more people, you’re more likely to have a higher attendance. And you can always include numerous partners who can all separately promote the event and add to it. For instance, your partners could include a food vendor, a speaker, an event venue and an entertainer.

By partnering up, your event can also offer increased value, which can make more people want to attend. People might become interested because of the caliber of the brands you have attached to the event and because of increased event offerings due to the partnership. For example, if your partner will provide entertainment, giveaways, a prominent speaker or something else of value, you could draw more people. Plus, Eventbrite points out that events can become interesting through “hybridization,” which feature a fusion of two elements. It gives an example of bringing a beer tasting to a yoga session.

When you search for partners, it’s a good idea to find ones that align with the purpose of your event and your organization’s mission. The goal is not just to reach more people with news about the event but to reach the right people who would actually attend the event. Nonetheless, the hybridization idea shows that you can sometimes reach seemingly unrelated audiences through unique events.

How to Make Event Partnership Work for You

The best way to learn a technique is often to find successful examples and think about how to achieve similar results within your own brand and target audience. Often, it helps to focus on a theme that can incorporate different brands.

A successful example was the partnership between Red Bull and GoPro portable camera brand for the stunt event “Stratos,” which included a stuntperson jumping from a space pod with a GoPro attached to his body. This joint event fit both brands’ values. GoPro helped capture the experience, while Red Bull provided its reputation and experience. Other event partnerships that have worked well over time include Levi Strauss and The Fader magazine at the Texas-based South by Southwest festival, the Consumer Electronics Show and iLounge, and Belvedere Vodka and Bustle Clothing’s team-up during Toronto Fashion Week.

Sometimes, a brand strives to reach a new or broader audience by working with a partner, while other times the partners try to reach the same audience together. Finding the right partner(s) depends on the type of event and the goals of each brand. To use this team-up technique for your own brand, think about brands that could align with your audience or with the type of event you're putting on, and find ways to add value to the event through partners. 

Many brands say that teaming up with other brands improved their events. A partnership can increase the value offered to attendees and increase buzz, helping you gain more attendees to boost your brand presence

How to Create a Sample Strategy for Your Experiential Event that Benefits You and Your Guests

How to Create a Sample Strategy for Your Experiential Event that Benefits You and Your Guests

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There is simply no better marketing strategy for consumer-packaged goods (CPG) than a unique, fun, and interactive experiential event. For those in the food and beverage industry, you know that nothing can better promote your unique product and introduce guests to the flavor and personality of your brand than letting potential customers try it!

Whether you are promoting a new tropical daiquiri flavor, a delicious artisan bread recipe, or a well-aged whiskey, planning a successful sampling strategy for your next experiential marketing event can increase consumer engagement and boost sales for your brand. Here are a few tips from the pros for creating a sample strategy for your next event.

Tips for a Successful Experiential Sampling Strategy

  • Show Your Versality to Reach a Bigger Market – Spotlight the versatility of your product by targeting a different demographic at your sampling event. Wholly Guacamole is a perfect example. They wanted to reach a slightly older crowd than they usually do, so they set up outside of a sporting event rather than a music festival. The new approach included the Guac Stop, where attendees could customize their guacamole sampling with 12 toppings. They also offered interactive events that appealed to their new consumer target like corn hole, giant Jenga, and even a Twitter vending machine that rewarded those who Tweeted about the event with prizes of brand swag.
  • Go Where the Fans Are – If you want to reach a particular target audience, location is truly everything. Go where the fans are for an easy-peasy and successful event. Pepsi’s newest line, IZZE Fusions, wanted to make sure every teen around is aware of their new beverage. They made it a point to set up their summer sampling tour, which gave teenagers a taste of augmented reality, at popular teen events like music festivals, malls, and water parks. Giving teens a taste of the product and engaging with them on their level allowed Pepsi to get their attention and present a positive vibe to attract them with digital content and product.  The event included interactive play labs, refreshment zones, and immersive experiences like Camp IZZE.
  • Keep it Simple and Spotlight Your Product – Sometimes you just have to keep it simple and show them what you’ve got to offer. That’s what High Brew Cold Brew Coffee did for their summer sampling event. Inspired by the brand’s travel/adventure messaging, they hit the road in a refurbished 1950’s coach bus to introduce and let millennials sample their ready-to-drink cold brew coffee. They made stops at trade shows, grocery stores, and festivals; offering a no-frills experience. Aside from a few bar stools and a sampling bar, the only other interactive option they had was an old-fashioned style post card station, where people could send a post card with a BOGO coupon to a friend.
  • Change Your Brand’s Perception – If your brand is stuck in a rut and you want to change the way it is viewed by consumers, it’s time to change your brand’s perception. The Glenlivet Scotch had a reputation for being an “old school” drink best enjoyed in stuffy board rooms filled with old gents in leather chairs. To change this perception, their sampling strategy offered a sleek black and natural wood outdoor patio to drive their modern message about Scotch consumption. Popping up at food and wine festivals everywhere, this sampling showed that Scotch, especially when paired with the trending Scotch-inspired craft cocktails, is a good choice for all ages for all occasions.

To ensure your event is successful, be sure to do your research and be clear on the goals you wish to accomplish during your experiential marketing event. By spotlighting the taste and personality of your brand at a fun and interactive event with a clever sampling strategy, you will gain new customers who will help spread the word and help your brand grow, resulting in a win-win event for everyone!

Three Things Forbes Included in its Under 30 Summit

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Three Things Forbes Included in its Under 30 Summit


With its recent Under 30 Summit, Forbes showed that it knows how to connect with the under 30 crowd. Forbes put a lot of research and effort into creating an event that catered to this audience while recognizing their unique experiences. The summit, which has been an annual event since 2014, took place in Boston, MA from October 1st to 4th this year. With over 7,000 people going to the summit, Forbes showed that it created enough interest in advance for people to want to attend.

How was Forbes able to reach this up-and-coming population? Here are three of the components Forbes included in its summit that connected with the under 30 crowd. 

1. Inspirational and Professional Opportunities

This event put young professionals in touch with opportunities that would inspire them, give them professional connections and teach them a thing or two. The summit included a wealth of content in different subject areas, from technology and science to health and social responsibility. It allowed attendees to connect with each other, collaborate and even learn about work opportunities. 

The crowd was able to learn and be inspired by top-notch speakers and celebrities, including Sophia Amoruso of Girlboss Media and John Chambers of Cisco. They learned from entrepreneurs, influencers and other powerhouses. They got the chance to talk to investors and network with other professionals as a way to grow their careers and opportunities. 

2. Entertainment and Experiences

Young professionals could get more than career-related education and inspiration at this summit. They also had fun. Event attendees had the chance to try different cuisine at an included food festival and experience the summit’s rocking music festival. 

The entertainment went beyond shows that attendees could watch from the audience. They also got to have unique experiences that engaged them. This aspect of the summit was new to this year, and it made a huge difference in connecting with the under 30 population. Attendees were able to test drive an Alfa Romeo sports car, learn from and play with a former professional basketball player and a bar crawl.

3. Recognition

With this summit, Forbes does a great job of tying an experiential event into its recognition of important people under 30. It goes along with Forbes’ “Under 30” list that yearly recognizes 30 innovators that are younger than 30 within numerous categories. This connection helps build interest around Forbes’ list and its authoritative position, while engaging with people on an in-person level.

The current summit recognized the new 30 people that were honored this year while also bringing back honorees from the past. In addition, the event recognized winners of competitions attendees were able to participate in. Medinas, a healthcare exchange platform, won the Global Change the World competition and received a $100,000 prize along with a $300,000 in-kind prize. 

Overall, Forbes did an amazing job at gaining excitement from its target audience and creating an experiential event that attendees would benefit from. The content, events and experiences kept attendees mostly in an "under 30 village" while also giving them the opportunity to fully appreciate the city by visiting different parts. Through a mixture of great content, awesome experiences and professional opportunities, the under 30 crowd was engaged and given the chance to grow personally and professionally.

How to Throw a 90's Themed Event

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How to Throw a 90's Themed Event


Since throwback everything is back in style, throwing a 90’s themed event can be a great idea. There are so many memorable moments during this era, from clothing to music that still have a huge impact on the trends occurring today. If you really want to do this the right way, you’ll need to bring Brooklyn to wherever your event will be held.

VENUE

First, you need a venue. Since this was an era where there was a lot of dancing, you want someplace that has enough room to make it happen. Think “street style” and you’ll get the idea. You should consider having a block-style party. This will allow the street to come alive with graffiti, fire hydrants, front porch steps and more. You also want to dress the buildings to reflect the era.

Customization is key. You want to make sure you study the pictures and videos of that era so no detail will be overlooked. For something of this magnitude, authenticity is key. What other types of props will help this come alive? Think taxi cabs, hot dog carts, boom boxes, overalls, big earrings, and a lot of color. The permits for this type of event can’t be missed, and having additional lighting that can be turned on as night falls is important.

DECOR

Second, you’ll need an event company that can provide the props you need to make things come alive. Even though it’s a party, you want to make sure you have ample seating and a place where the food can be served. Having a huge tent, or a graffiti-sprayed building where there are different food selections can make this a lot of fun.

MUSIC

Third, you’ll need to find the right DJ. For a New York setting, this is one of the most important elements of your event. Music, and played the right way, counts. Setting up a street rap battle would be an exciting element to throw in the mix, with opportunities for everyone to sign up. The object of this party should be having everyone dancing from the moment they arrive, to the minute they say goodbye. You want to have artists performing those songs that never go out of style. Music from these artists still have an impact, and their presence will take things over the top.

Think about the popular TV music shows of this era. You have MTV, BET and their video shows. Bringing back those hosts and other celebrities who were on the shows would be a major power play, paying homage to those shows that set the standard for how music content is delivered today.

Last, but not least, you have to consider marketing and parking. Making tickets accessible, and ensuring you have a venue or area large enough to fit a crowd of people, plus providing a way to get to the event, either through public transportation or parking areas is key. Everyone loves the 90’s. Do the event right, and it will be one of those memories that will be talked about for years to come.

5 Apps that Will Help Boost Ticket Sales

5 Apps that Will Help Boost Ticket Sales  


If you’re hosting an event in and around Miami, making tickets accessible around-the-clock is key. There may be people in town visiting and want something to do, or someone that meant to purchase tickets and it slipped their mind. Making tickets available through an app can be a lifesaver, and help boost ticket sales, especially since most people look to the convenience of their mobile devices to get things done. Here are five apps worth using:

Eventbrite has been around for a while and is useful when planning something. This app takes the location of the user, providing a list of things happening in the area. They can find the event, purchase tickets, and it’s added to their calendar so they won’t forget. It’s available on Android or Apple.

With Ticketfly, users can find events going on in the area, or in other areas by entering an artist, event, venue or city. Tickets are stored in the app for use once purchased, and is simple to use. The only caveat of this app – it’s only available for Apple.

Splashthat takes things to another level. This app allows the vendor to customize their event experience from start to finish. With this app, the vendor can create and manage a mobile-optimized event page, send out email invitations to guests and sell tickets for the event. If planning an event, this would be a one-stop solution for management and tracking. You can also share the information via social media platforms. Guests can also check-in via the app. Available on Android and Apple.

StubHub allows users to buy or sell tickets to events. Through searches, they can browse specific interests, or just type in the event they need tickets for. Users can also indicate the types of events they are interested in, and receive notifications when something is coming up. One of the best features of this app – the ability to pick your seats. There are processing fees associated with using this app. Available on Android or Apple.

AroundMe is fairly new, but is useful for finding a number of events in the area. It also helps guide you to banks and other venues. With this app, users are sent to links where they can purchase tickets, so this could work in conjunction with any special sites where you want to direct the audience to purchase tickets.You can look at reviews and photos on this app, providing a birds-eye view of helpful information. Available on Android or Apple.

Making sure eventgoers are able to secure tickets for last-minute functions or pre-planned events conveniently and efficiently makes the difference. With mobile app usage on the rise, it is a good idea to select apps that will help your events run seamlessly from beginning to end. Personalization and customization should also be factors when deciding where you want to direct your audiences. When convenience is at the top of the priority list, everything else falls right into place.

Three Ways Event Furniture Designers are Becoming more Techie

Three Ways Event Furniture Designers are Becoming more Techie


Technology is taking over in every aspect of life. When attending events, one of the most important elements that keeps everyone happy is connectivity. Whether working a table or sitting in chairs, being able to keep any electronics working and charged is key. Having a conference, meeting, exhibit or event? Pull everything together with tech gadgets that enhance your space and provide everything you need.

For event furniture designers, this takes things up a notch, opening the doors for experiences that cater to the needs of the attendees. There are a number of ways this is done, but here are three specific ways that have turned into winners:

  • Functionality

The Tech Tablet Chair provides an integrated experience, with built-in USB and AC outlets to accommodate any venue or event. These chairs have a number of features, including and in-arm charging panel, swivel tables, storage berths under the chairs, and the ability to connect to other chairs for a forum or small roundtable. These chairs allow attendees to stay engaged, without worrying about whether or not they can find an electrical outlet. Additionally, the table is large enough to accommodate the use of a laptop, tablet, or writing pad.

  • Style

Although these chairs are functional, they are also comfortable and stylish, integrating into any décor for the event. The unobtrusive soft dove gray color makes it a fitting selection for meeting rooms. The sizing of the chairs are useful for any layout.

  • Comfort

Imagine having to sit in a chair for the entire day at a conference or symposium. Uncomfortable seating can make this a nightmare. These chairs not only provide style and functionality, but equipped with soft cushions and larger armrests, these chairs can be utilized all day with no worries.

Event planners can use these chairs to create any design. From the chairs that may need to be on the stage, to those in the audience, they provide technological ingenuity and usefulness. Another good idea would be to have these chairs in lounging areas, and also in the social media hub to monitor whatever is going on, direct attendees to their destinations and navigate any electronic displays.

These chairs help create a world where technology can dominate and take events to the next level. From every part of the venue, chairs can become part of the action without interrupting the flow. For those design teams that specialize in corporate events, these chairs set a new standard for implementation and sound delivery.

Now, all an event planner needs is a reliable power source and they can take it from there. It’s a new revolution of meetings and how things get done with technology leading the way. Creating experiences that make the difference can now be reimagined for everyone without compromising the need for technology. It’s a step in the right direction, and a new way of getting things done.

Adding this type of furniture to their services will not only put them ahead of the game, but will help enhance their brand.

How to Create an Event that Helps Support Disaster Relief

Disaster Relief Event

How to Create an Event that Helps Support Disaster Relief


When a community comes together following a disaster, its collective power is staggering. No matter how strong a community is, however, a solid foundation is needed. If you want to create a memorable, successful disaster relief event, check out our tips below.

 

Use Social Media to Spread Awareness

 

Promote your event on social media. Then, encourage your audience to share the relief event’s links. The more exposure, the better. Try to make a “viral” event, if possible. Disaster relief events experience incredible visibility when they’re prompted online.

 

Create a Fundraising Event

 

Even if you’re creating a branded disaster relief event, there’s no reason not to include an internal fundraising event. Give your event goers a way to help others directly. Create a direct link between the cause and the community.

 

Contact Local Artists

 

Next, you should contact your area’s artists. Create an expo within the event. Artists are fantastic social supporters, and their music, paintings, movies and mission statements are vital event components. By enlisting the help of artists, you’ll be able to create an environment of support while garnering like-minded support.

 

Partner Up

 

Before launching a disaster relief event, connect with local businesses. Organizations and businesses take pride in their community. They’ll invest in its recovery. If the disaster is abroad, contact larger businesses to embrace a holistic support approach.

 

Create a Live Update Feed

 

Whether you’re using Facebook, Twitter or Snapchat, you should utilize real-time news feeds. Disaster relief events thrive in real-time news environments. Plus, real-time feeds will give your event’s patrons the visibility they deserve. Consumers love getting involved, and they love being encouraged via highly visible media.

 

Hand Out T-Shirts

 

T-shirts are awesome disaster relief event hand-outs. Before investing in expensive knick-knacks, consider going cheap. Relief shirts let event goers spread social awareness. They give wearers a chance to directly promote a cause. T-shirts are affordable, and a variety of prints are available.

 

Decide on the Profit Direction

 

Before even drafting an event, you should know where your profits will go. Disasters can create millions of dollars in expenses—sometimes, billions. Create a disaster relief event with a high money-gain benchmark in mind. Then, make sure you can manufacture your event without cutting into the pocketbook too much. Let event goers know where their money is going. Give them solid information about their direct assistance.

 

Connect with Youth Groups and Sports Administrations

 

Because disaster relief events work well on the local level, they tend to work well when local youth groups and sports administrations are onboard. Contact any nearby entities. Let them know about your event. Then, create special attendance perks for the community’s sports teams, groups and impactors. You’ll garner more fundraising money. You’ll also spread awareness to families, schools and local influence groups.

 

Stay on Target

 

At every turn, you should make sure your business event is hitting the mark. Don’t get carried away, and don’t shift focus to your brand. The disaster, itself, needs to remain in focus. Talk to your community’s members, and make sure they’re well-connected after the event.

 

Soho Studios is available to serve your event’s needs. Whether you’re hosting a small, medium or large event, our premises is conducive to powerful messages. Trust in a compelling environment, and let your event goers enjoy themselves. Contact us for more information, and check out our many available options.