Not all event trends are made equal. Sometimes, things don’t work out. In 2017, several event décor elements have been shelved. Today’s planners are yesterday’s industry enactors, and they’re retracing their steps to fortify 2017’s best options. Below, we’re sharing the played-out décor options a lot of marketers have left behind.
Ice bars were big in 2016. In fact, a small tidal wave of experiential ice-based events popped up. They’re cool, but they were overdone. Ice bars and sculptures can be truly artistic, but a fully ice-themed display network is need. Event managers are shelving the ice trend, as it’s simply too hard to secure. Often, thousands of dollars, alone, are needed to secure a viable location.
Event leaders like Brian Worley of YourBash! are doing away with paper flowers. Tossing away paper flower displays may be petty, but there’s a method to the materialistic madness. Paper flowers are eye-catching, when installed correctly. That said, they’re difficult to navigate. Event marketers, now, are realizing the legwork needed to create a substantial, laser-cut paper flower display. Modern art only goes so far, apparently.
What gives? In 2016, digital gif display booths were all the rage. In 2017, however, they’re being left by the wayside. As it turns out, shared photos are losing out to all-new VR experiences. 360-cam features, live-action displays and three-dimensional sets are taking over. Already, well-curated Instagram feeds are focusing on the modern guest’s attention to immersion. Gifs, simply put, are becoming outdated. They won’t necessarily disappear in 2017, but they’ve certainly fallen from good graces.
Strictly décor-speaking, we feel shiny surfaces deserve a mention. We enjoy sparkling tables, backdrops and sequin table linens, but we’ve noticed a reduction in overall shine-play. Leaders like André Wells of Events by André Wells have spoken out, and their message is clear: Stone, marble and other organic materials are on the rise. Unfortunately, there just isn’t enough room for anything shiny.
Don’t fret, however, because you’re still “in the game” if you’re using the above-mentioned décor and technology options. For every experiential cultural shift, there’s a counterculture. You won’t need to stick with the flow if you’re banking on classic attributions. Tread lightly, however, because several décor options are certainly being stripped away. Whether you’re an event planner, a business marketer or simply researching new ideas, it’s a good idea to stay updated. Listen to today’s creative directors, because they’ve seen it all. Sometimes, critical eyes are needed to keep the events pruned and looking good.