We at Soho Studios appreciate a good party. The Golden Globes red carpet was packed with extravagance, innovation and today’s hottest talent. Sure, the Golden Globes as a whole was unique, awesome and memorable. A few events stood out, however, and we want to give them praise.
Moët & Chandon "Toast for a Cause"
First, we want to tip our hats to Moët & Chandon, which celebrated its 26th anniversary. Serving up crisp champagne, Moët & Chandon highlighted the Golden Globes way of live by putting visitors first. It also established a black-and-gold display. The scenic bar, outfitted for its “Toast for a Cause” drive, partnered with celebs to raise charity money. Moët & Chandon vowed to donate $1,000 in the names of donating celebrities, as well as another $1,000 per funded participant.
The HBO Golden Globes Party
At the center of the Golden Globes extravaganza, HBO worked with long-term event design partner Billy Butchkavitz. The annual bash was invigorated with a minimalist approach, and vibrant patters certainly paired well with its soothing color palette. Even though it was a Golden Globes experience, HBO decked out the area with khaki, gray, silver and champagne. Sometimes, sharp attention is needed to pool off soothing vibes.
The Fox and Hulu Party
On the event’s other end, Fox partnered with Hulu and 15/40 Productions to host the event’s annual afterparty. The Fox and Hulu party featured 800 floating lanterns, a free-formed chandelier and a night-sky view. Playing upon the industry’s high-tech strives, the party focused on glowing stone walls: Stone, metal, air and earth were each paid generous attention, serving as the event’s focal point and frame alike.
The Weinstein Company and Netflix Golden Globes Party
Finally, we feel it’s important to pay homage to Best Events—which crafted a fine-detail environment packed with dramatic drapery, skylight greenery and beautiful chandeliers. What began as an initiative to block out nearby construction sights became a full-fledged, immersive environment. Best Events assisted the Weinstein Company, serving craft cocktails at chocolate bars. Best Events, here, targeted a mixture of modern lounge and art deco. Maintaining a neutral color palette and luxury accents, it succeeded in creating a “space between spaces”
The Golden Globes were wild. The target of W magazine, anniversaries and marketing initiatives, the Golden Globes existed as a high-energy fair of intrigue. Sometimes, it’s best to party. Often, event marketing innovation can be found in celebrations of entertainment. Temporary spaces are unique, and they’re certainly worthy study material. The Golden Globes were hot, packed with gold-blocked bars, red carpets and celeb appearances. At the end of the day, art and culture are one in the same.