Tupac might be gone, but his memory is strong in Tupac’s Powamekka Café. Inspired by the late Tupac Shakur, the New York soul food restaurant, Sweet Chick, transformed itself into a full-blown display dedicated to music, specials and the rap artist’s earliest visions.
Inspired by Music
Tupac Shakur’s history is packed with power and talent. One of his visions, alongside being a sensation, was to be a restaurant owner. His vision for a Southern comfort restaurant, today, has come to life in New York.
Lower East Side soul food restaurant founder, John Seymour, partnered with the Estate of Tupac Shakur to present Tupac-inspired art, personal childhood photos, poetry, music memorabilia and other defining mementos. While being a rapper, actor, record producer and activist, Tupac Shakur was—himself—a brand image. The Lower East Side restaurant, Sweet Chick, featured the artist’s creative vision in grand detail. Tupac constantly worked on pans and ideas, reaching far beyond film and music.
From Menu Concept to Management
Tupac’s original plans for opening a restaurant went far into the drafting stages. A menu concept was drafted, and the same menu was used by the Café’s creators to keep Tupac’s image true. Tupac’s Powamekka Café, at its core, is an ode to music, fashion, art and culture.
The event gave attendees first-hand looks at Bravado’s new, limited-edition Tupac by Vlone clothing and merchandise line. Powamekka Café offered the line to reconnect to the artist via his passion for food. C.E.O. of Bravado, Mat Vlastic, carried out the artist’s creative vision by giving fans new ways to engage with music, Tupac’s life and the artist’s surrounding lifestyle.
All About Southern Comfort
The Powamekka Café featured a slew of Southern Comfort entres, including gumbo, chicken and waffles and fried chicken wings. The chicken wings, in particular, were inspired by Tupac’s own family. His cousin Jamala offered the recipe, adding a touch of life to the menu. Fans were invited, but they needed to book reservations via Reserve’s exclusive restaurant technology.
Even the location’s bathrooms had Tupac’s special touch, wherein men were referred to as ‘Playaz.’ The women, meanwhile, were ‘Divaz.” In the words of John Seymour, owner of Sweet Chick, Tupac practically gave them the manuscript for creation. They simply had to “fill in a few pieces of the puzzle.” The rap artist’s name lives on, and his vision is accessible via the Powamekka Café pop-up Facebook page. If you haven’t checked it out yet, you should.