A Food and Drink Extravaganza
Enlisting the help of Chef Ramsay, Nascar has created an eight-hour eating event which gives eventgoers a taste of everything meat. Pork butt and party-ready sliders are only two inclusions. Already, Fox has altered the presentation to glorify local affiliates alongside delectable displays.
Fox’s plan for the Daytona Day promotional blitz is to present six recipes, a pit-stop cocktail entry and—of course—more food. Sweet potato tater tots, chocolate cake and bourbon are main entries. The booze front, itself, is highlighting the culinary-competition series. Nascar’s dedication to food isn’t necessarily unique, but it sets it up to reach new heights as an entertainment provider.
Nascar as the New Super Bowl
The intention, here, is to replicate a Super Bowl Sunday experience. The Daytona race might seem out of reach to those not following Nascar, but it’s a surprisingly stable location for top-10 America events. Fox is expecting its ratings to spike on Sunday, if only by visibility alone. The Daytona Day campaign has already kicked off, and Fox has already introduced its audiences with a customized “Simpsons” theme crafted to tease upcoming festivities.
Fox has a lot of resources, and its massive off-air marketing campaigns are likely to make a big splash. Race-day promotions via UberEats, for one, will benefit this effort. Sunday’s meal-delivery services will similarly boost the Daytona Day parties. Hardcore Nascar fans can expect a lot of attention on in-depth brand representation. Comcast Xfinity, too, will be present—sponsoring Nascar’s minor league circuit. The Daytona 500 can easily be “eventized,” as its leaders say, and it’s a perfect marketing opportunity. Eventgoers needn’t understand race intricacies, either, to have a good time.
Both die-hard and casual fans alike will be at Daytona Day, celebrating Nascar with food, drinks and parties. The floor is open for affiliate marketing success, too, which will only boost the event’s visibility. On the bottom level, however, Nascar already benefits from a great deal of popularity.