How to Use Haptic Technology to Engage your Event Goers
First of all, if you're not into gaming, you might not be too familiar with haptic technology. This technology uses touch as a means of interacting with computer or video game applications. With this technology, a person can feel and change items within a virtual world. It's like something from the future, and we have access to it today. How does this technology relate to you? You can use it to create an amazing experience for your event goers.
Trending Ideas for Using Haptic Technology
Here are some ideas of how you could use haptic technology for an event:
Create Excitement Before an Event: Even before event goers reach your event, you can use haptic technology to create excitement about the event. Take some inspiration from how brands are using this technology for ads. For instance, Arby's created an ad that allowed the audience to feel a golfer's footsteps through an Android phone, and Showtime gave watchers the experience of sensing a bomb explosion during the Homeland Season 4 teaser. You could do something similar by creating an ad with haptic technology that simulates some experience of your event, such as the beat of music or the feel of catching a baseball.
Help an Audience Feel the Music: If you're having an event with music, your audience could feel the rhythm of the music as they listen to it with the help of haptic technology. A wearable device gives the user's body the sensation of the music's timing and beat.
Bring Interaction to Tradeshows and Event Stations: If your company is going to a tradeshow or creating an interactive station at an event, you could use this technology to interest your audience. It allows you to give your audience a sensory experience through touch screens. You could use it as a way to draw attention to your brand or to share an experience that provides a feel for your brand, such as the feel of your tires moving over gravel.
Create a Calming Experience: If your event is focused on health or relaxation, such as a yoga event, or if you simply want to get everyone to take a deep breath before starting a talk, you could use haptic technology. The Apple Watch has an app called "Breathe" that helps the user take a break and focus on breathing as a form of meditation or mindfulness. The watch taps the wrist to guide the breathing.
Provide a Virtual Experience: At your event, you can give your audience an amazing virtual 3D experience that involves the sense of touch in addition to auditory and visual stimulation. Haptic technology makes this possible so people can explore a virtual environment, play a game, make something or learn with a three-dimensional sense of touch as part of the equation.
This list gives you some ideas of how you could use haptic technology to create an experience for your audience. Yet the sky's becoming the limit with this technology, so don't put your company in a box -- think of innovative ways you could adapt haptic technology to your brand.