One of the best ways to celebrate National Jerky Day was displayed in Brooklyn, New York. Jack Links decided that they were going to have an Ultimeat Meatathon event and it took place on June 11 and 12. It’s a “beefy series” of physical challenges thanks to a 612 foot obstacle course that was rolled out. Jack Links decided they really needed to do it up big. After all, this is the fifth year for the company celebrating National Jerky Day, which began in 2012 to celebrate how Americans love the meaty snack. A health and wellness theme was used this year, asking people to be physical as opposed to jerky, which was the standard in years past. There was also the tagline for the brand to be considered: feed your wild side.
As the director of marketing for Jack Links said, they wanted to not only feed but also fuel that wild side. A healthy snack is in order when people want fuel and that was the goal of the event.
The obstacle course is unlike any other. It began with a Forest Stump Jump and then there was the Jerky Traverse Climbing Wall. For those who didn’t want to climb, they could also go into the Squatchie Zone and perform 10 burpees. After this, people had to climb up a cargo net and land on a cushion that had the adequate name of a “meat cloud.” Then there was a Jerky Crawl maze and a Hangry Gauntlet.
Quite a few people were out of breath getting through the obstacle course, but when they ended, they were led to a photo op and then on to samples of jerky as well as plenty of Jack Links. The leaders within each category also were able to snag a medal. A medal that was actually made of meat.
Jack Links has a unique approach to marketing. They want to convey their brand in person and therefore they prefer one on one marketing that is “in your face.” They don’t want to be all about the TV ads. Instead, they want to focus on being about the consumer.
It doesn’t seem fair that Brooklyn gets all the excitement. The people of Miami love their meat, too. After all, those within Miami certainly have a wild side and it needs to be fed as well.
Obviously, we need a Meatathon in Miami. This would make it a great way to celebrate National Jerky Day every June. Soho Studios would be happy to host such a thing if Jack Links decided to take it out of Brooklyn, or even make it something that was available throughout the rest of the country. After all, with meat clouds, meat medals, and a complete obstacle course, how could anyone resist?
