How Lexus Created Top Models for New York Fashion Week
Ever wondered what it'd be like to be a model for New York Fashion Week? This past September, during New York Fashion Week, luxury car maker Lexus hosted a first-of-its-kind event that allowed show attendees to enjoy a sneak peek for themselves. Their unique "Set in Motion" photo shoot invited members of the public to experience first-hand what it's like to be photographed as a model during what is typically an exclusive event.
Lexus "Set in Motion" Photo Shoot Experience at NYFW
Specifically, the "Set in Motion" photo shoot began with guests entering the installation (the set of which was actually inspired and designed around the new Lexus LC 500) and having a quick Polaroid photo snapped, just as New York Fashion Week models do as part of their open casting calls. That Polaroid then served as a guest's "ticket" to get into the Green Room Lounge, a luxurious space where hair and makeup professionals then treated each participant to beauty treatments, light refreshments, and a small take-home gift. Once participants were looking their runway best, they were ushered onto the stunning set and walked through a photo shoot experience with a professional photographer. And of course, alongside participants during their shoot was a stunning, $92,000 Lexus LC 500.
At the end of the mini-shoot, each participant was able to look through their photos in the comfort of the Green Room Lounge and select their favorite. They were then provided with their own printed copy of their favorite photo, along with the option to share it on social media. The entire experience, for most guests, took about an hour and was a wonderful and unique way to experience an insider's look at New York Fashion Week. And for many participants, this was a great way to step outside of one's typical "comfort zone" and try something completely new. Even those who have trouble taking a flattering selfie were impressed with how their photos turned out!
From Exclusive to All-Inclusive
The Set in Motion photo shoot proved to be a huge hit at New York Fashion Week and was heavily attended throughout the entire weekend, and not surprisingly. This was the first exhibit of its kind and served the excellent purpose of not only spreading awareness of the new Lexus LC 500, but gave attendees an exclusive, behind-the-scenes look while empowering each participant to look and feel confident. Overall, Lexus was pleased with the way the exhibit turned out, explaining that they wanted to take an event that is typically seen as exclusive to industry players and open it up to make it inclusive enough for the general public. Lexus also provided their usual fleet of almost 100 courtesy vehicles to be on display for the show itself.
Given the success of the Set in Motion photo shoot, it will be interesting to see if other companies will follow suit with similar inclusive events in the future. Either way, we're loving the way this was pulled off and give Lexus kudos for this innovative approach! Looking for an incredible venue in which to host your next event in the Miami area? Soho Studios has you covered! With both indoor and outdoor event spaces and countless configurations, we'd love to help make your next event a success.