X Factor is the newest television sensation scheduled to hit the networks and will for sure capture the public. If you haven't heard, this is Simon Cowell's music-competition show that features music genius L.A. Reid and of course the entertaining Paula Abdul. Needless to say, it was great to host the group for a X Factor photo shoot in Miami.
Our space is the hottest location in Miami for photo studio space and the perfect solution for X Factor to select. This new program scheduled to release on FOX will be an instant hit and for us it was great to be a part of creating a positive experience for the photography team.
When L.A. Reid was interviewed, by Amy Chozick, on the Wall Street Journal blog there was a brief mention of Soho Studios. The article titled, Why Antonio ‘L.A.’ Reid Joined Simon Cowell’s ‘The X Factor’, gives great insight into the excitement L.A. Reid has about being involved in this new project.
Here's the mention, visit link above to read the entire article. "Music producer Antonio “L.A.” Reid ran Island Def Jam Records and signed such stars as Mariah Carey, Justin Bieber, Rihanna and Kanye West. So what’s he doing on Simon Cowell’s new reality show “The X Factor,” premiering on Fox in September? On a break from an “X Factor” photo shoot at Miami’s Soho Studios, Mr. Reid sat down with Speakeasy to talk about his decision to get in on the reality-competition game, what type of judge he’ll be, and why a show like this will never discover the next Ludacris."
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