It is hard to overstate the impact that Art Basel Miami Beach has on the global art scene. Art Basel Miami Beach and the events in Miami held during this week attract an international audience ready to explore creativity in all of its aspects. This creates a pristine marketing opportunity for brands all around the world to create brand awareness and exposure.
One primary example is Grey Goose Vodka. Grey Goose is the proud sponsor of the Fusion MIA Art Fair which will feature African and Latin artists and music provided by the Miami Symphony Orchestra. Guests will enjoy specialty libations from Grey Goose. This strategic marketing campaign will create a lasting impact for the brand on a globalized level.
Grey Goose understands the value of marketing your brand at Art Basel Miami Beach as do the many other brands you will see amongst the tents, the events and the art installations. Prior to the event brand marketers identify some of the event space Miami has to offer and the events they will host. They carefully select which stellar marketing opportunity they would like to participate in, by determining which one resonates most with their brand strategy.
It is important for local, national and international brands to promote themselves at Art Basel events in Miami as they draw in a substantial amount of visitors. Anyone involved in brand marketing understands the importance of spreading brand awareness during Art Basel Miami Beach.