Available now, and running through September 25, Guccivuitton’s all-new, self-claimed museum exhibit features Contemporary Art with a consumerist angle. Modern art, exquisite parties and rooftop lounge gatherings are here—and the Guccivuiton exhibit is open for viewing at ICA Miami.
An Artistic Venue and Modern Corner
Guccivuitton proposes humble artistic spaces featuring essence-capturing designs within a simplistic, yet, conservative, Little Haiti location. Brainstorming sessions aside, Guccivutton’s allure comes from Miami’s centric consumerism. A high focus on luxury, art deco and pristine modeling exemplify Guccivuitton, and its collective, for-profit gallery proposes new insight into modern marketing.
Nothing is for sale—yet the environment provides a venue for promotional exhibitions and art galleries. Guccivuitton’s founders highlight South Florida’s art aesthetics by exemplifying its budding artists. Time-challenging culture perceptions are featured, too, focusing on the region’s showcased, cutting-edge talent.
Galleries premier a wide variety of artists, including well-known names like Purvis Young—an African-American artists focusing on harsh cultural experiences. Work lent from Rubells is also featured, catching onlookers’ eyes throughout showcased events.
Art and Commerce: A New Approach?
Guccivuitton has been open for two years, and its museum-art meshwork definitely proposes innovative marketing ideas. Subjected to the Institute of Contemporary Art Miami within the area’s Design District, Guccivuitton accesses the area’s organic, artistic culture when applying consumerism. It’s unprecedented, and art-showcased museums are relatively rare. Yet, ICA Curator and Miami Deputy Director Alex Gartenfeld consider the gallery a highly effective event atmosphere.
Approaching exhibits from artistic interests charges onlookers with critical, cultural questions. Commerce and art share a relationship—and Miami’s atmosphere, too, impacts cultural consumerism. Guccivuitton, itself, is very large. It harnesses over 100 works by approximately 30 artists. While most are local, several Guccivuiton-hosted displays reflect external consumerism’s impact on well-known brands.
Scope and Identity: Modern Marketing Appeal
Guccivuiton proposes great scope. Imagination-stretching exhibits define its setting, and the entire event’s ICA atrium surrounding provides a lofty environment for curated exhibits. Not a mundane trade show in the least, Guccivuiton implores visitors to consider new, intersecting approaches to consumerism.
The area is spaced well, so Miami designers have considerable room for displays and demonstrations. Designed by Jonathan Gonzalez’s design office firm, Guccivuiton’s show installation is drafted from conceived art storage infrastructures. Mesh screens are placed to hold work, and art is stored in a fashion inspired by the Rubell Family Collection nearby.
Florida’s consumerist culture weighs heavily upon multimedia and art “materiality”. Functional art objects, new consumerist approaches and innovative practices reflect Miami’s approach to practical marketing—and Guccivuitton’s featured pieces continue to offer fine-paced, progressive pieces. Little Haiti, itself, has been called “the next Wynwood” recently, and new artists are emerging to escape nearby warehouse districts.
Due to Guccivuiton’s day-job funded atmosphere, entry bars are relatively low—creating a friendly atmosphere for new ideologies, insights and industry trends. One of the area’s most unique consumerism expression displays, Guccivuitton has spawned a small cultural movement based in creative marketing. While creative marketing, itself, has always been a self-identified term, Guccivuitton creates a new platform for purist ideologies. Perhaps, similar venues will arise in the future.