How the find the Perfect Brand Ambassadors for your Next Experiential Event
When it comes to live events, brand ambassadors matter. Your brand is passionate about people, experiences and its partnerships. Whether you’re focusing on event staffing, external promotion or engagement strategies, you’re better off connecting to the industry’s leading minds. Before planning your event, you should figure out the “who’s who” of brand ambassador networking. Check out our brand ambassador tips below.
Tip One: Gather Data During Product Demonstrations
During your brand’s events, conduct product samples. Use booths, feedback, product advertisement and an online portal to garner data. Then, combine the data into an ambassador outreach initiative. Your best ambassadors are dedicated customers. More importantly: They’re dedicated customers who’ve engaged your products and services deeply.
Tip Two: Prioritize Character
Your brand’s ambassadors should be well-connected, but they should also have good character. Personality needs to be in the equation, and it needs to supplement your brand’s best face. It might sound superficial, but an ambassador’s presence at an experiential event needs to be a positive one. Is your potential ambassador well-liked? How much influence do they have? Connect with the industry’s hottest talent, and focus on ambassadors customers take seriously.
Tip Three: Use Social Media as a Tool
Next, you should boost your ambassador’s presence on social media. Potential clients and customers are social, and they’ll flock to a prevalent social media figure who’s representing your brand in style. In 2017, social media interaction is vital. To avoid any misconceptions, the spread of false information and even false promotion starts, craft a social media marketing campaign with your ambassador in mind. Even if they’re physically present at your event, they’ll need to appear on Facebook, Twitter and Instagram to properly connect with consumers. Promotion doesn't end at an experiential event, and the best events keep attendees immersed in the digital world.
Tip Four: Connect with a Performer
Experiential events, at the end of the day, are about experiences. Your brand’s ambassador shouldn’t only represent you—they should represent your brand’s ability to showcase products, engage its fans and supply high-energy environments. On some level, your ambassador should be a performer. Even if they’re not famous, an entertainer can be a fantastic ambassador. Find a musician, an artist or a moving speaker. Discuss your brand with them, and connect with their self-promotion strategies. Famous stars have worked as brand ambassadors in the past. A lot of them work for endorsements, too.
Tip Five: Take Them Out to Dinner
Are you browsing a healthy list of potentials? Take them out to dinner. Have a few drinks! No, it isn’t too casual. In fact, it’s one of the best ways to determine who’s personable and who isn’t. Modern experiential events prioritize consumer engagement. Today’s live marketing events focus on blowing past age-old, impersonal business strategies. In general, your brand ambassador needs to be empathetic, positive and engaging. Their ability to connect in a casual event matters. In many ways, an informal meeting’s utility surpasses the utility provided by an office.
So, who’s your brand’s next ambassador? Check out Facebook, Instagram and Twitter. See who’s trending. Work a promotional campaign, and gather some data. Gather the industry’s hottest minds, and hit the restaurants. Once you’ve narrowed the list down, craft a solid marketing campaign. The world of experiential marketing is huge, and it’s best traveled with a brand ambassador at your side. Good luck out there.