How to Spice Up that Boring Sales Luncheon


Business luncheons are great ways to attract customers, recognize existing ones and make your brand a hit. Sometimes, however, run-of-the-mill luncheons can become boring. It isn’t every day a business owner attracts new customers with great possibilities, and it isn’t every day a lunch proposal is dished out with an awesome event tie-in. Spice up the age-old luncheon, and tie in these awesome ideas:

One: Get High-Grade with Luxury Cars

Sales luncheons, kick-off dining dates and food-centric events pair well with luxury cars. You can promote your brand alongside, leading models, using videos, posters and racing wear to represent your business’s finer aspects. You can even use a car dealership to represent your event, getting down to the nitty gritty, car-wise, with test drives and enthusiast discussions.

Two: Make a Survival Game

Survival-based media is in. If you’re a fitness brand, an outdoor-centric provider or a booming business involved in lifestyle marketing, a survival game can greatly impact your customers. Design strategies to fit your customers, and help them uncover hidden business opportunities via desert, urban and park-based survival games.

Three: Take it to the Food Factory

If you want to add a unique angle, try bringing your luncheon-goers to a food factory. Consider chocolate factories, breweries, gourmet food factories and similar locations. By showing an appreciation for the industrial process, you’ll get your points across easier. You’ll also stick out as one of the more interesting luncheon’s your potential buyers have had. Unique experiences are bred by unique locations, and your entrees, appetizers, and desserts needn’t be confined to a restaurant.

Four: Let Them Build

No, you won’t sacrifice entertainment and food for hard work, but a little creative building goes a long way. Imbue your event with a construction theme, a puzzle theme or an artistic theme. Then, offer events to help build constructive team relationships. As for the food, it is a luncheon. Make sure you prioritize the food, because it still holds prevalence over venues housing dramatic architectural designs.

Five: Give a Blast from the Past

Sometimes, your business’s old CEOs should have a seat in current sales luncheons. Provide a reunion, and invite old employees, managers and business impactors. If your potential buyers are in the B2B realm, consider inviting old industry impactors, social leaders or cross-market representatives. The more the merrier, right?

Your business luncheon can be action-packed, enticing, mysterious and even memorable. Studies show surrounding events impact one’s perception of food taste. If you can outfit your event’s every aspect, you’ll impress the guests. You’ll give them a reason to come back for more.