recycling

How to Make Your Corporate Event or Party Eco-Friendly

How to Make Your Corporate Event or Party Eco-Friendly

Every company can get extra goodwill by making their event or corporate party more eco-friendly. However, it can seem hard to do this when you have to serve or entertain large groups of people. How can you minimize the environmental footprint of 100 or even 1,000 event attendees? Fortunately, there are ways to set up your events so that even large ones have elements that are easier on the environment than their alternatives. Here are some ideas you can implement without much trouble:

Choose Reusable Tableware

Washing dishes requires soap and water, but the alternative – paper and plastic – is even worse for the environment. Paper production uses much more water than washing, and it typically results in large amounts of pollution thanks to the use of bleaches and dyes in the production process. Plastic, of course, is a petroleum product. Even worse, plastic doesn't degrade within a reasonable timeframe (some say it takes 500 years to disappear). Eliminating both paper and plastic is clearly the eco-friendly move.

Serve Vegetarian Meals

A good caterer can make vegetarian food taste great, and if your event calls for snacks and sandwiches instead of dinners, your guests may not even notice that meat isn't on the menu. The environmental benefit results from the efficiency of growing vegetables and grains compared to that of raising meat.

Why avoid meat? Raising meat animals produces pollution in the form of animal waste, contributes to greenhouse gas levels due to methane excretion, and requires more food since the feed has to go through another layer before it gets to you. Plants are much cleaner to grow, and they're more efficient because when you eat them directly, you essentially "cut out the middleman" of the food chain.

Hold Your Event in a Big City

When you have your event in a big city like Miami, your guests will be able to reach the venue via public transportation. This, of course, cuts down on the amount of gas used and air pollution produced. As a bonus, the area will have plenty of other things to do after your event ends, and your guests will love the extra entertainment possibilities.

Use Digital Signage

Many events are festooned with a wide variety of posters, pennants, and other printed materials. When the event ends, all of this paper is simply thrown away. Avoid all of that waste by using digital signs. Thanks to today's lightweight flat screens, these signs can be mounted in stands as well as hung on walls. Since they're digital, there's no need to throw them out when the current graphics become obsolete. Simply program them with new images for your next event. Alternatively, rent digital signs and simply hand them in to the rental company after your event ends.

Use Recycled Paper for Printed Materials

Digital signs eliminate the need for much paper, but you still may want to print out programs, brochures, or business cards for your event. In these cases, use paper that is totally or partially recycled to minimize your ecological footprint.

Avoid Plastic Water Bottles

Provide reusable bottles instead and have refill stations set up so guests can get more water as it is needed. If you just can't see going without the traditional plastic kind, set up recycle bins to collect them as they're emptied. Look for water brands that use recycled plastic for their bottles, too.

Rent Durable Materials

Venues such as our Soho Studios offer the chance to rent props, carpets, and other essentials for your event. Choose this option to avoid needlessly throwing away or endlessly storing items that could actually be used for years. If you do buy your own accessories, donate them to charities if you won't be reusing them.

Use Energy-Efficient Items

Many events require special gear. Make sure to choose the most efficient versions that will do the job. One suggestion is to make sure that you have LED lighting whenever possible. These lights are some of the most efficient readily-available ones on the market today.

Mention How Eco-Friendly Your Event Will Be

Helping the environment is great on its own, but the purpose of a corporate event is marketing. Be sure to let everyone know that your event is as green as possible and mention specific steps you've taken to make it that way. This will ensure that you get the expected bump in goodwill.

These are just some of the ways you can make your event more eco-friendly. Even if you can only implement some of them, you'll have a greener event than you would if you used the old-fashioned versions of everything.

For a highly flexible venue in Miami, choose Soho Studios. We have up to 70,000 square feet of configurable space and rental options for all major event elements.

What to Expect: Event Marketing Trends for the 2017 Super Bowl

getty-max-getty-14078-486347652.jpg

Every year, the Super Bowl yields a wealth of advertisement opportunities. As one of America’s most televised events, it’s a great venue for TV campaigns, significant brand moves and digital ad support. Today, the event’s latest news hits, advertisements and brand moves govern new event trends. The Super Bowl might be a televised event, but its ramifications are huge. Below, we’re covering the five biggest, baddest event marketing trends likely to spawn from the 2017 Super Bowl. Consume with caution, as they’re certainly unstoppable.

One: Blackjack

The Elevate Management Group, Dr. Quang & Staci, Wade Smith and Henderson are teaming up, and they’re getting ready to power the massive elite event during 2017’s biggest game. Featuring a Casino-Royale-esque style of play, the Bulls & Blackjack event will be a celeb-fueled tournament guaranteed to drive poker players wild. Get ready for a mad dash to poker-centric marketing events. More interestingly: Get ready for charity-funded gaming.

Two: Recycling

The Recycling Rally kicks off on January 21. While other exciting events, big milestones and multifaceted marketing initiatives are festival-centric, the Recycling Rally serves as a multi-day party to benefit those in need while promoting big-name brands. Another community-centric event, the Recycling Rally is expected to spawn a wealth of communal events in 2017.

Three: Leather

Leather & Laces, to be exact. 2017’s longest-running Super Bowl party is back, and it’s likely to be the hottest place around. Focusing on chic attire, open bars and premium drinks, Leather & Laces constantly promotes glamorous marketing events focused on, well, the love of being alive. Hand-rolled Sushi, hors d'oeuvres and other great selections constantly spawn food-centric marketing initiatives, so be on the lookout.

Four: Fine Cuisine

Where food, itself, is considered, The Taste of the NFL is expected—yet again—to promote fine cuisine marketing initiatives. Take part in a silent auction, experience sports memorabilia and get ready for a general sweep of sports-dining-related marketing initiatives. We’re thinking dine-in-with-player events, coach cookouts and team-centric restaurant partnerships, on this one.

Five: Football Teams

To push the buck further, actual football teams are expected to stand out, this year. The NFL Experience Driven by Genesis is the Super Bowl’s addition to big-scale parties. Presented through Visa, the event’s sessions will bring player-and-attendee interactions to life. Every year, autograph sessions propel football team walks, bee-powered meet-ups and in-depth player sessions.

So, where’ll you be? As a marketer, a promoter, a PR guru or as a future entrepreneur, it’s your job to attend these events. Give them a whirl, and find out what consumers will navigate to, next. There’s plenty of merchandise, social media access and youth football clinics to go around.