What to Expect: Event Marketing Trends for the 2017 Super Bowl


Every year, the Super Bowl yields a wealth of advertisement opportunities. As one of America’s most televised events, it’s a great venue for TV campaigns, significant brand moves and digital ad support. Today, the event’s latest news hits, advertisements and brand moves govern new event trends. The Super Bowl might be a televised event, but its ramifications are huge. Below, we’re covering the five biggest, baddest event marketing trends likely to spawn from the 2017 Super Bowl. Consume with caution, as they’re certainly unstoppable.

One: Blackjack

The Elevate Management Group, Dr. Quang & Staci, Wade Smith and Henderson are teaming up, and they’re getting ready to power the massive elite event during 2017’s biggest game. Featuring a Casino-Royale-esque style of play, the Bulls & Blackjack event will be a celeb-fueled tournament guaranteed to drive poker players wild. Get ready for a mad dash to poker-centric marketing events. More interestingly: Get ready for charity-funded gaming.

Two: Recycling

The Recycling Rally kicks off on January 21. While other exciting events, big milestones and multifaceted marketing initiatives are festival-centric, the Recycling Rally serves as a multi-day party to benefit those in need while promoting big-name brands. Another community-centric event, the Recycling Rally is expected to spawn a wealth of communal events in 2017.

Three: Leather

Leather & Laces, to be exact. 2017’s longest-running Super Bowl party is back, and it’s likely to be the hottest place around. Focusing on chic attire, open bars and premium drinks, Leather & Laces constantly promotes glamorous marketing events focused on, well, the love of being alive. Hand-rolled Sushi, hors d'oeuvres and other great selections constantly spawn food-centric marketing initiatives, so be on the lookout.

Four: Fine Cuisine

Where food, itself, is considered, The Taste of the NFL is expected—yet again—to promote fine cuisine marketing initiatives. Take part in a silent auction, experience sports memorabilia and get ready for a general sweep of sports-dining-related marketing initiatives. We’re thinking dine-in-with-player events, coach cookouts and team-centric restaurant partnerships, on this one.

Five: Football Teams

To push the buck further, actual football teams are expected to stand out, this year. The NFL Experience Driven by Genesis is the Super Bowl’s addition to big-scale parties. Presented through Visa, the event’s sessions will bring player-and-attendee interactions to life. Every year, autograph sessions propel football team walks, bee-powered meet-ups and in-depth player sessions.

So, where’ll you be? As a marketer, a promoter, a PR guru or as a future entrepreneur, it’s your job to attend these events. Give them a whirl, and find out what consumers will navigate to, next. There’s plenty of merchandise, social media access and youth football clinics to go around.

Winter Music Conference Presents Music Mania

Winter has never been better in Miami! The Winter Music Conference is full of events featuring new artists, guest speakers and other industry professionals as they come together in celebration with a multi-day kickoff of parties, activities and events. The 2015 Winter Music Conference celebrates 30 years with music enthusiasts, artists, DJs and industry delegates from over 70 countries coming to celebrate with over 400 events, parties, seminars and workshops in Miami Beach. Established in 1985, WMC is the largest longstanding EDM and dance music industry gathering of its kind in the world. As one of the most publicized annual events in the industry, WMC generates over a billion unique viewer media impressions each year.

Held at the Deauville Beach Resort on Miami Beach, there were four packed days of excitement and entertainment. Featured events included the WMC DJ Spin-Off, Remixing & Editing workshops and VJ Challenges while every day participants enjoyed workshops like Music and Industry, Distribution, Radio Exposure, Legal Issues and Advice, Foreign Markets, Media, Revenue Streams and Innovations in DJ and Production Technology. There were also demo listening events, exhibits and a number of parties and extras.

Events were held all over Miami Beach at venues including E11even roof top; Dream Hotel South Beach; Nikki Beach; The Clevelander, Cibo Wine & Bar; The Social Lubricant; Hush Bar and Lounge; The Stage-Miami and The Musette. Performers at some of these events included: DJ NVS, Deville, DJ Blondie, Chris Duano, DJ Playboi, DJ Ronix, DJ Serafin, Scooter And Lavelle, Scotty Boy and Kristina Sky; London Porrazse, Cikxhei, Annishka, Gabriel de los Reyes, Jerome Melo, Rebecca Butterfly Vaughns, Satori Kings, DJ Tegan, Hermosa Veronica, Ayiiti, DJ Turn Up, Anthony Kulture Smith, and Kazilla for a Mixed Experience of music and poetry; and DJ Dan, R.o.n.n Aka Ron Carroll, DJ Mes, Phunk Investigation, divaDanielle, Loopity Goofs for an ultimate funk session.

According to the Miami New Times, "You will realize your wildest WMC and MMW dreams. You will fist-pump underwater. You will ascend to VIP status at SoBe's glossiest megaclubs. You will ride in a banana yellow limo with a rosé champagne fountain. And you will see the sun rise from an alley off NE 14th Street in downtown Miami after maxing out your credit card on Red Bull and knockoff couture sold from a shopping cart."

2016 promises to bring just as much fun and excitement as 2015, with plenty of events and opportunities for marketing and sponsorships. The dates have not been announced yet, so stay tuned!


Funky Fashion Foray

Lights, Camera, Action! That’s the pulse of the atmosphere at this year’s Funky Fashion Foray in conjunction with Funkshion’s Fashion Week events July 16-19. Always drawing a huge crowd, this year is no different, with photographers and models from all over the world. It’s a Fashion Party

Designed to welcome models, photographers, celebrities and private clients to the event, The Funky Fashion Foray is summer’s way of saying welcome to the fashion world. A multi-day venue, ticket holders will enjoy events, parties and an additional fashion show as an upcoming teaser for the events taking place throughout the week poised to offer an enhanced experience for participants.

Make it Fashionable

A venue designed for beautiful people, the Funky Fashion Foray is the perfect place to make things happen. A tantalizing teaser, patrons will be wowed beyond belief, elevating the stock in VIPs and others participating in this exclusive Fashion Week. There’s nothing better than feeling as if you are a part of the inner circle.

Parties will also be hosted by major sponsors Miami Beach Visitor and Convention Authority, Peroni Italy and Nespresso, with each one different and more extravagant than the next. Visitors and event participants will experience Miami beyond the beach, experiencing beautiful Wynwood for a different vibe and feel of the city. Although the runways at The Setai, Soho Beach House, SLS, Thompson Hotel, and One State of the Art Tent are huge venues, these intimate parties are a very good look.

More than Bargained

Tickets for these events start at $20 with a VIP pass, and $50 for general admission. Tickets are sold at Ticketmaster and are going fast, as the Funkshion Fashion Events are invitation only. Experience fashion at its best with the Funky Fashion Foray!

FUNKSHION is Miami's leading fashion platform that provides an innovative way for established and emerging designers to showcase their collections to media, celebrities, international buyers, style makers and influencers. The unique environment that challenges convention enriches and diversifies Funkshion into multidisciplinary experience that brings visionary brands together. FUNKSHION is a triannual event that includes over 40 fashion shows and presentations year-round. Traditional fashion infused with art and music creates a new way to submerge the viewer and encourage creativity.