miami events

Creating a Multisensory Experience for your Next Event


These days, thanks to the intrusion of virtual information into every moment of our lives, life experience and experiential opportunities have become a coveted asset. Time is valuable, and humans have a generally shorter attention span in keeping with the onslaught of instant information via smartphones and real-time communication. So, what’s a business to do when they are competing with the sensory overload and reduced attention spans of an overwhelmingly technology-driven marketing climate?

A multisensory event—and the inherently immersive, experiential power behind it—may be your answer.

Tips For Driving Success With A Multisensory Event

Interactive Meetings

Ever held a meeting where the entire room was equipped with stability balls in place of traditional conference chairs? Sometimes in the corporate and business world, a typical meeting in a room full of nametags, whiteboards, conference tables, and stackable chairs can feel familiar and nostalgic...and not in a good way.

Get the Most Bang For Your Buck

You’ve spent part of your marketing budget to pull your event together, and you want your clients and employees to feel energized and engaged—not bored and ready to check out. With a dedicated multisensory event space, you can get creative with the company vibe. Think about incorporating the following elements to make your conference an effective, memorable experience.

Engage the Five Senses


  • Incorporate event-appropriate music—and be sure it’s not just upgraded elevator tunes. Know your audience, and create a Pandora station that resonates with their demographic and the overall tone of your event. Better yet, consider hiring a local band that reflects the culture and social scene of your specific event location.

Taste and Smell

  • Serve energizing, healthy snacks. Ditch the typical sugar-laden, white carb nightmare of traditional conference food, and surprise your event-goers with a selection of healthy, vitamin-rich small plates that reflects and celebrates the geographic location of your multisensory event space. After all, the senses of smell and taste are powerful influencers.
  • There is nothing like the smell of freshly roasted and ground coffee to make a morning meeting a pleasant experience. If yours is a coffee-based affair, try including a local coffee roasting company in your plans.
  • Throughout the day, make sure your guests have a constant supply of freshly filtered water—and include a few decanters infused with citrus zest, green tea, and mint leaves. Not only is the herbal green tea-and-water concoction a stimulant, the smell of orange and lemon zest inspires creativity and a sense of well-being.

Sight and Touch

  • Instead of the standard, stress-inducing fluorescent lights that most corporate events guests are accustomed to, choose a space that allows you to be creative with your atmosphere and mood. Incorporate creative lighting and striking visual décor, or choose an event space that has the resources and the talent to make a sensory experience part of the package: think luxurious fabric draping, hands-on displays, and interactive classes where your guests can cook a gourmet dish, oil paint on canvas, or get a chair massage.

When you want to create a memorable, experiential conference or marketing event, contact the experts at Soho Studios for more information.

Miami Museum Month Puts the Wow in a Diverse Cultural Scene


Miami Museum Month is one of the favorite cultural events of the year because it has something for everyone from priceless art objects to whimsical works of fun. Amazing exhibitions and one-on-one opportunities with artists in spectacular settings are just part of the charm of this event sponsored by the Greater Miami Convention & Visitors Bureau. The 2016 May event shined a spotlight on our diverse neighborhoods and the eclectic shopping and dining.

At the heart of the annual Miami Museum Month are two deals:

  • Buy One Get One Free: During the month visitors can get “Buy One Get One Free” admission to select museums.
  • Join One Museum See Them All: A great deal for locals; sign up for membership with one museum and receive free admission to other participating museums.

Each year Miami Museum Month gets bigger and the 2016 highlights included are:

  • Pérez Art Museum MiamiIf you can only visit one museum in Miami then this is your best bet with its world-class collections and picturesque placement on Biscayne Bay.
  • MDC Museum of Art + Design: The MDC MOA+D is housed in the 1925-built historic Freedom Tower on Biscayne Blvd. and features emerging contemporary artists as well as a can’t-miss fun Pop-Up Shop.
  • Vizcaya Museum & Gardens: The only way to describe this stunning estate is wow! Enjoy art and furnishings inside the Main House and the 10 acres of gardens at this National Historic Landmark.
  • The Patricia & Phillip Frost Art Museum: This Smithsonian affiliate is located on FIU’s main campus and includes permanent and rotating exhibits as well as a sculpture park.
  • The Wolfsonian-FIU: No visit to the Art Deco District is complete without a stop at the Wolfsonian. For the most unconventional gifts in town, check out The Dynamo Museum Shop & Café.
  • Bakehouse Art Complex: If you like your art up-close-and-personal then go to this complex located in the historic art deco bakery building and in the midst of the vibrant Wynwood Arts District.

Other museums that took part in the 2016 Miami Museum Month:

The deals of Miami Museum Month may end in a few more days, but the cool cultural happenings go on year-round.

Beyonce's Tour Sells Out and Brings Controversy

Mega pop star Beyoncé Knowles-Carter has become quite the controversial figure since Super Bowl 50. She used the big game as a platform to promote the Black Panthers and criticize police brutality. Beyoncé and her dancers donned black berets along with bandoliers during the performance. Yet her social activism certainly hasn't hit her in the pocketbook. Most of the stops on her upcoming Formation world tour have already sold out. The tour is scheduled to launch this month in Miami. It is the singer's first tour since her Mrs. Carter World Tour in 2013. Though most of the tickets to Beyoncé's tour sold out quickly, it appears as though she might run into some problems due to her willingness to take a stance against police corruption. Her alliance with the Black Panthers has resulted in the National Police Union, known as the Fraternal Order of Police (FOP), deciding to boycott the singer's upcoming concert in Miami. It will be interesting to see how security is handled at a show of this magnitude. The concert is scheduled to take place on April 26 in the Marlins Stadium. Beyoncé has refused to comment on the matter as of this article's publish date.

The Miami chapter of the FOP made the decision to boycott Beyoncé's Miami show through a democratic vote. The local union's president, Lieutenant Javier Ortiz, actually called on police officers across the country to boycott all of the Formation shows. The FOP believes that Beyoncé improperly used her Super Bowl 50 platform to spread what the police union describes as an “anti-police message”. Police across the country clashed with the Black Panthers during race riots that took place decades ago. Lieutenant Ortiz has not stated whether the boycott of Beyoncé's Miami concert is applicable to police officers across Miami, those who work in Dade county or only those who are members of the union.

Beyoncé's Formation World Tour will likely take place without a hitch. Beyoncé could hire private security for the event. It is also possible that enough police officers or non-union officers will make themselves available for the Miami show and any other shows that are boycotted by the police. Fans will undoubtedly have a blast at the show regardless of the political activism surrounding the tour. All in all, the tour's producer, Parkwood Entertainment, has sold just under one million total tickets. A number of shows have sold out in addition to the Miami date. The demand for tickets is so strong that seconds shows have been scheduled for May 28 at Chicago's Soldier Field and July 3 at Wembly Stadium in London. Fans who want to put a positive twist on the somewhat negative energy surrounding the show can do so by participating in the singer's #BeyGOOD initiative designed to support Miami's United Way program. Be sure to follow @beygood on Twitter to learn more.

Mastercard Priceless Miami with Chef Steve Santana


MasterCard cardholders have a very special opportunity to meet Chef Steve Santana for tortilla making lessons at his Miami restaurant, Taquiza, on March 18, 2016. The restaurant is located in the heart of South beach, in the HI Miami Beach Hostel (the old Eva hotel.) The charming street style taqueria has exploded in popularity since its 2014 launch. The tacos at Taquiza continually earn a spot on the "best of" food lists for Miami restaurants, drawing visitors from not only the Miami area but from all over the United States. In Mexico, a

Taquiza is a special event. Essentially, it means that people invite their friends and family over for a casual taco party. This casual gathering includes piles of fresh corn tortillas and all the tortillas ingredients on a central table where people can serve themselves. Chef Santana wanted the concept of this Mexican social gathering to carry over to his new Miami restaurant, and so Taquiza was born. Diners can order and eat at the restaurant, or they can order a to go package that includes everything needed for a traditional taco party in their own home.

By owning a MasterCard, you will earn earn entry into a truly unique experience - a tortilla making class with Chef Santana. Following the lesson, you'll enjoy a fun family style meal at Taquiza that includes pulled pork shoulder along with a menu of sodas from Mexico such as Agua Fresca and Jarritos. Tortillas are handcrafted from scratch every day, using only responsibly sourced ingredients. The blue masa corn that comes from Michoacán, Mexico is the centerpiece of the tortillas at Taquiza, and you'll learn how to create these culinary delights yourself.

The lesson will include not only a tortilla making tutorial and meal, but also an education on the different types of corn used in tortillas today and tips on how to recreate these amazing tortillas on your own at home. The most essential part of the taco is undoubtedly the tortilla, so the type of corn and the way that it's used is extremely important. Traditional Mexican tortilla making is truly an art - a lost art in many places - and that art is what Chef Santana will discuss and demonstrate during this lesson.

The tortilla making lessons will start on March 18 at 10:30 a.m. and will cost $15 per person. To learn more about the tortilla making lessons at Taquiza, visit the website today.

Miami Brain Fair


On March 12th, children of all ages attended an engaging event that showed them how the human brain works. Children in attendance had the opportunity to dissect a real brain, experience mesmerizing visual illusions and so much more. The event was an interactive and hands-on celebration of the human brain that ought to leave a lasting impression on your child. This event may be the first step in a child's scientific journey, making the event a great way to imbue your child with a love of science.

Here is a full rundown on the scheduled activities and programs at the annual Miami Brain Fair:

  • Live Interaction With a Real Brain
  • Engaging Brain Puzzles That Spark the Imagination
  • Face Painting and Lively Puppet Shows
  • An In-Depth Look at How Neurons Work
  • Building a Neuron
  • Brain Bee and Brain Jeopardy Trivia Activities
  • And More

No matter what your child's interests might be, there is something to spark their unique sense of creativity, imagination and love of learning at the Miami Brain Fair. Best of all, your child might even walk away with a free helmet thanks to the event's bike helmet giveaway.

While children of all ages are the primary focus of the event, it is a great outing for the entire family as well. Parents enjoy the fair for reasons that are both entertaining and practical. In addition to receiving a valuable refresher course on the wondrous capabilities of the brain, parents can also expect to learn the following:

  • The Best Learning Apps for Children
  • Detecting the Early Signs of Autism
  • The Best Brain Foods for Kids
  • And More

Most importantly, parents enjoy seeing their child's eyes light up in awe-filled wonder as they marvel at the uniqueness of the human brain.

This year, the Miami Brain Fair was located at the Bank United Center Fieldhouse. Admission was free for everyone, making the decision to attend a true no-brainer. Parents who wish to make a full day of the event can also volunteer to serve at the fair as well. Visit the Miami Brain Fair website to learn more about this unique event.

Power of the Purse in Miami

For decades, it’s remained one of Miami’s most anticipated springtime events -- the annual “Power of the Purse” luncheon and auction. Attended by nearly a thousand of the region’s best and brightest, “Power of the Purse” is a social and networking event that raises money for The Women’s Fund of Miami-Dade. This year it all happens on April 7 at 11 a.m.., at BankUnited Center at the University of Miami in Coral Gables. Last year’s event raised more than $450,000 for The Women’s Fund.

Not only do we look forward to this annual event as the place to see and be seen, but also as a chance to be truly inspired by the personal stories traditionally shared at the luncheon. Attendees will also witness moving tributes to the civic leaders and influential philanthropists who are fiercely determined to better the lives of area women and children.

Adding extra glamor to the event is returning Honorary Event Chair Elle Macpherson, a respected businesswoman and, of course, one of the world’s most famous supermodels. She joins Event Chairwoman Mary Young, Director of Ziff Graduate Career Services Center at University of Miami School of Business Administration, and Sissy DeMaria, President of Kreps DeMaria Public Relations & Marketing.

The luncheon and auction has a serious slogan -- “Powering our Community to Change the World” -- but the event itself is anything but staid. Lucky ticket-holders will dine in style at the BankUnited Center, and also have a chance to bid on a range of hotly-contested items.

The auction is slated to be one of the most fought-over (stylishly, of course) in years. Putting the “purse” in “The Power of the Purse” will be a Fendi “3Jours” blue leather tote bag, valued at $5,000, with an expected starting bid of $2,500. More than a dozen other high-fashion clutches and bags will also be available.

Other hot-ticket items are a Parmigiani fine quartz timepiece; a luxury stay at your choice of Sandals resorts in the Bahamas, Antigua, St. Lucia or Jamaica; spa treatments, fine artwork; two deluxe golf foursome packages at International Links/Melreese Country Club; Miami Dolphins tickets; private lessons at the Fred Astaire Dance Studio; restaurant passes; and several exclusive wine-tasting packages.

All money raised will go toward supporting The Women’s Fund of Miami-Dade. Since 1993, this stellar organization -- the only one of its kind in the greater Miami area -- has donated more than $3 million to hundreds of organizations that work to better the lives of women and girls. Among the issues The Women’s Fund tackles are domestic abuse, poverty, reproductive freedom and access to health care.

Tickets are still available. Visit for more information.

Winter Music Conference in Miami


The annual Winter Music Conference in Miami has become an annual tradition for aficionados of the music world. Miami has been the proud host of this event for nearly 30 years. The conference showcases workshops, concerts, an abundance of events and, of course, the parties! The 2016 Winter Music Conference takes place from March 21 - March 24. More than 100,000 attendees flock to this event every year with professionals and delegates from over 70 countries represented in the activities.

The ULTRA Music Festival serves as the crown jewel in the Winter Music Conference. This outdoor concert spans the week in Downtown Miami. Concert goers are treated to an amazing array of electronic dance music talent, from artists to DJs. If you love EDM, ULTRA Music Festival is the place to be - the biggest event of the year, anywhere in the industry.

Educational Events - WMC hosts an array of educational events for industry professionals and those just trying to break in. This is a fantastic way to improve your repertoire, network with other artists, and meet industry professionals who can inspire your success and help you improve.

Technological Workshops - WMC hosts the best technological workshops you'll find in a conference, featuring speakers who make their living in the industry and have a passion for inspiring new talent.

The International Dance Music Awards - the WMC caps off with the IDMA awards. The IDMA awards highlight new and emerging artists and well known talent. The event seeks to propel careers and help support electronic dance music, moving this important creative contribution out of the darkness and helping these talented artists get the recognition and rewards they deserve.

Raves - There are literally hundreds of separate raves, parties, and events surrounding this conference. EDM is about music but it's also a celebration and you'll find no shortage of places to bask in the music and socialize with other electronic dance music lovers and industry professionals. You'll find the list of DJs and artists performing in the area number somewhere in the thousands, so you'll enjoy the finest electronic dance music and surroundings, no matter which parties and events you attend in the vicinity during the conference.

If you're attending the Winter Music Conference for the first time, make sure the make your reservations at the workshops and events you'd like to attend as far in advance as possible. Many events do sell out quickly. Different clubs have their own policies, so you should check with the individual venue if you're interested in attending parties near the conference. It's a fantastic event for anyone who loves electronic dance music and Miami is a gorgeous place to enjoy the sights and sounds. Have a wonderful time!

Dr. Seuss 112th Birthday Celebration at Miami Children's Museum

"The more that you read, the more things you will know. The more that you learn, the more places you'll go." — Dr. Seuss, beloved children's author and illustrator, in I Can Read With My Eyes Shut! Theodor Seuss Geisel, most commonly known as "Dr. Seuss," leaves a long literary legacy that has inspired millions of imaginations. Beloved creations include the mischievous Cat in the Hat, the sinister-turned-sweet Grinch, and the delicate and determined Horton the Elephant.

His stories have been adapted into beloved films, animated television series, and a Broadway musical. His books have been cherished by children learning to explore their creativity and adults learning to forge their own future paths (Oh, the Places You'll Go! as leading graduation gift). These stories have been translated into over 20 languages and have sold over 600 million copies internationally.

The Miami Children's Museum will be honoring Dr. Seuss's expansive and affecting legacy on Wednesday, March 2nd—the date of his 112th birthday. The event's planners hope to celebrate creativity, explore history, and promote literacy through this event. The museum's motto, "Play, Learn, Imagine, Create," makes the location a fitting ideological spirit for a Seuss birthday celebration.

The celebration, which is open between 10 a.m. and 6 p.m. EST, promises celebrities reading classic Dr. Seuss books, exclusive performances by the talented Miami Children's Museum Players, upbeat Dr. Seuss-related activities and games, surprise visits by the author's most-adored characters, and a scrumptious birthday cake that's certain to taste nothing like green eggs and ham.

Planned events include face painting, balloon twisting, Lorax mustache and Oh, the Places You'll Go! hot air balloon craft projects, and cutting the birthday cake with the Cat in the Hat.

Admission to this family-friend event is totally free thanks to the support of The Children's Trust, a Miami-based children's advocacy organization. Miami Children's Museum members will get access to Memberville—featuring exclusive activities and a take-home gift—and express entrance to the event.

"Today is your day! Your mountain is waiting. So. . . get on your way." — Dr. Seuss, Oh, the Places You'll Go!

For more information on the celebration, visit this page on the Miami Children's Museum website. For more information on getting a membership with the museum, visit this page. The museum is located at 980 MacArthur Causeway in Miami, Florida.

iPic Throws Creative Networking Event in Miami

What does it take to have an event, happening, or a moment go viral? Join urban creative professionals, hackers, hipsters, digital gurus. IT and digital executives, entrepreneurs and deep thinkers at "The Viral Phenomenon" to learn more.

Only at UDINE, the the iPic Ultimate Digital Industry Networking Event is Monday, March 7, at 6 p.m. at the iPic North Miami Beach.

The interactive and intimate session features Fabio Zaffagnini, an expert in social innovation, crowdfunding, crowdsourcing campaigns and product design. Zaffagnini is the creator of the, a crowd-funded event where 1,000 musicians played a Foo Fighters song. The video from the event quickly went viral on the web, collecting more than 30 million views to date.

This in-person event promises inspiration, innovation and engaging networking with other creative professionals from the Miami Beach area. The North Miami Beach kicks off a week of similar events around the country, including stops in Houston and Los Angeles.

Tickets to the event are $30 each and include event admission, two cocktails and passed appetizers.

A meet and greet reception begins at 6 p.m., with introductions at 6:45 p.m. Zaffagnini leads a panel discussion from 7 p.m., followed by an interactive question and answer session. A closing reception follows.

Zaffagnini was driving in 2014 when he heard a Foo Fighters song on the radio. Realizing that the band would never come to his small Italian town, of Cesena, outside of Florence. Zaffagnini was inspired and began organizing a group of volunteers to assist in the considerable logistical details. A crowdfunding campaign raised almost $50,000 to assist with expenses. Musicians were asked to submit audition videos.

Last July, the day arrived and the 1,000 singers, guitarists, bassists and drummers performed the band's "Learn to Fly" in unison.

Within days, the video of the event exploded, with more than 10 million views, buoyed by a tweet from the Foo Fighters themselves. Less than a month later, Zaffagnino and a few other organizers flew to Walla Walla, Washington, where they met with the Foo Fighters' David Grohl. Media coverage of the event has sparked continued interest in the feat. And Grohl has promised to visit Cesena.

Event sponsors include M&Ms, CenturyLink Business, JM Lexus, the Miami New Times, LA Weekly, Local Houston magazine, the Florida Panthers, the Gab Group and Syn Media.

iPic Theaters are transforming the movie experience. Theaters feature reclinable comfortable seating options, in-cinema food and beverage service, validated parking, digital projection and state-of-the-art technology.

Bacardi Miami Sailing Week 2016

The 2016 Bacardi Miami Sailing Week, presented by EFG, combines the city’s most anticipated professionals in a grand event destined to catch flight. The multi-class Miami regatta sets sail between March 6 and March 12, highlighting south Florida’s springtime with wonder, excitement and the highly coveted Bacardi Cup.

A City Event for Country Participation

Bacardi’s capacity for promotion knows no bounds. Its handled teams represent a wide array of countries. Participants from across the globe will arrive, lining up on Miami’s sun-bleached beaches and beneath rich blue skies. Biscayne Bay is a worthy location, and it establishments promise much for the event. The celebrated Bacardi Cup, alongside the BMSW regatta trophy, are merely ending event awards.

The Challenge

The Bacardi Miami Sailing Week, being a big-scale event, carries big-scale amenities and competition. The event’s Star Class will compete for Sailing Week’s 89th entry in the Bacardi Cup. Meanwhile, the event’s VIPER 640 ensures a challenging approach to the renowned EFG Pan-American Championship. The VX Ones and J70s will similarly return, coming back for their second and third years.

The high-powered event is fueled with sponsorship. Contestant sponsors have already committed their time, energy and funds to the regatta’s enhancement. Bacardi, itself, powers the event to deliver “all things sunny” to the event.

Ongoing Support and Outreach

For Bacardi, a south Florida sailing extravaganza offers incomparable visibility. Conceived as the brand’s three-day promotional event, sailors and event-goers have since transformed the Bacardi event into something far more organic. Bacardi Miami Sailing Week wasn’t always a sailing week. Bacardi’s original presence at the Cup of Cuba’s Mid-Winter Championship birthed its experiential approach to brand promotion, soon developing into a full-fledged international event.

In 1962, Bacardi relocated from Havana to Florida’s Coconut Grove. Hosted through the Coral Reef Yacht Club, the Bacardi Cup remains one of the brand’s signifying community engagement extensions. In 2016, the Bacardi Cup promises to remain as the only Cuban-born water sport extravaganza to survive in America.

89 Years of Excellence

Attracting over 200 sailors annually, the Bacardi Cup needn’t lean on social media for attention. That said, the brand does achieve mass-scale visibility through Twitter and Facebook. With over 23 countries lined in the roster, and supplemented by international and national media, the Bacardi Cup hits its Star Class stride within Miami Sailing Week on a Sunday.

Marketers should take note: an 89-year-long exposure cup is in the cards. Bacardi’s supreme dedication to land, sea, sports and international competition extends far beyond simple sponsorship. The Coral Reef Yacht Club in Coconut Grove might serve as a prestigious Miami location, but such dedication to excellence can’t be bound by location alone. Bacardi excels in experiential outreach, and it succeeds at existing on multiple market levels.