winter music conference

Winter Music Conference in Miami


The annual Winter Music Conference in Miami has become an annual tradition for aficionados of the music world. Miami has been the proud host of this event for nearly 30 years. The conference showcases workshops, concerts, an abundance of events and, of course, the parties! The 2016 Winter Music Conference takes place from March 21 - March 24. More than 100,000 attendees flock to this event every year with professionals and delegates from over 70 countries represented in the activities.

The ULTRA Music Festival serves as the crown jewel in the Winter Music Conference. This outdoor concert spans the week in Downtown Miami. Concert goers are treated to an amazing array of electronic dance music talent, from artists to DJs. If you love EDM, ULTRA Music Festival is the place to be - the biggest event of the year, anywhere in the industry.

Educational Events - WMC hosts an array of educational events for industry professionals and those just trying to break in. This is a fantastic way to improve your repertoire, network with other artists, and meet industry professionals who can inspire your success and help you improve.

Technological Workshops - WMC hosts the best technological workshops you'll find in a conference, featuring speakers who make their living in the industry and have a passion for inspiring new talent.

The International Dance Music Awards - the WMC caps off with the IDMA awards. The IDMA awards highlight new and emerging artists and well known talent. The event seeks to propel careers and help support electronic dance music, moving this important creative contribution out of the darkness and helping these talented artists get the recognition and rewards they deserve.

Raves - There are literally hundreds of separate raves, parties, and events surrounding this conference. EDM is about music but it's also a celebration and you'll find no shortage of places to bask in the music and socialize with other electronic dance music lovers and industry professionals. You'll find the list of DJs and artists performing in the area number somewhere in the thousands, so you'll enjoy the finest electronic dance music and surroundings, no matter which parties and events you attend in the vicinity during the conference.

If you're attending the Winter Music Conference for the first time, make sure the make your reservations at the workshops and events you'd like to attend as far in advance as possible. Many events do sell out quickly. Different clubs have their own policies, so you should check with the individual venue if you're interested in attending parties near the conference. It's a fantastic event for anyone who loves electronic dance music and Miami is a gorgeous place to enjoy the sights and sounds. Have a wonderful time!

Winter Music Conference Presents Music Mania

Winter has never been better in Miami! The Winter Music Conference is full of events featuring new artists, guest speakers and other industry professionals as they come together in celebration with a multi-day kickoff of parties, activities and events. The 2015 Winter Music Conference celebrates 30 years with music enthusiasts, artists, DJs and industry delegates from over 70 countries coming to celebrate with over 400 events, parties, seminars and workshops in Miami Beach. Established in 1985, WMC is the largest longstanding EDM and dance music industry gathering of its kind in the world. As one of the most publicized annual events in the industry, WMC generates over a billion unique viewer media impressions each year.

Held at the Deauville Beach Resort on Miami Beach, there were four packed days of excitement and entertainment. Featured events included the WMC DJ Spin-Off, Remixing & Editing workshops and VJ Challenges while every day participants enjoyed workshops like Music and Industry, Distribution, Radio Exposure, Legal Issues and Advice, Foreign Markets, Media, Revenue Streams and Innovations in DJ and Production Technology. There were also demo listening events, exhibits and a number of parties and extras.

Events were held all over Miami Beach at venues including E11even roof top; Dream Hotel South Beach; Nikki Beach; The Clevelander, Cibo Wine & Bar; The Social Lubricant; Hush Bar and Lounge; The Stage-Miami and The Musette. Performers at some of these events included: DJ NVS, Deville, DJ Blondie, Chris Duano, DJ Playboi, DJ Ronix, DJ Serafin, Scooter And Lavelle, Scotty Boy and Kristina Sky; London Porrazse, Cikxhei, Annishka, Gabriel de los Reyes, Jerome Melo, Rebecca Butterfly Vaughns, Satori Kings, DJ Tegan, Hermosa Veronica, Ayiiti, DJ Turn Up, Anthony Kulture Smith, and Kazilla for a Mixed Experience of music and poetry; and DJ Dan, R.o.n.n Aka Ron Carroll, DJ Mes, Phunk Investigation, divaDanielle, Loopity Goofs for an ultimate funk session.

According to the Miami New Times, "You will realize your wildest WMC and MMW dreams. You will fist-pump underwater. You will ascend to VIP status at SoBe's glossiest megaclubs. You will ride in a banana yellow limo with a rosé champagne fountain. And you will see the sun rise from an alley off NE 14th Street in downtown Miami after maxing out your credit card on Red Bull and knockoff couture sold from a shopping cart."

2016 promises to bring just as much fun and excitement as 2015, with plenty of events and opportunities for marketing and sponsorships. The dates have not been announced yet, so stay tuned!


Event Promotion

Event Promotion

All the efforts into event planning will be useless if the targeted market does not attend the event. This brings in a concept called event promotion. Promoting an event is making the people that are targeted by the event organizers not only to attend, but also to want to attend. Over the years event organizers have come up with ideas that have not only made their events successful, but also memorable.

There have been panel discussions at Winter Music Conference by leaders in the IDM music industry and concert promotion offering their experience in event promotion.

Event Promotion

Here are some ideas to get you going…

Be Concise in the Advertisement Media

You probably have been given a flyer of an event at one point in your life. How much of the information do you read? A paragraph utmost? This is precisely why your advertisement media should be brief and clear. You must communicate what you want to pass on in your event promotion material within the first sentence.

Promotion Transfers

This is like the student exchange program, only this time it is with the media stations such as TVs and radios. What happens here is that you promise to promote them on your flyers if they slot in an ad of your event in their programs. Remember radios and TVs have a very wide reach to targeted people. Actually, they are the best form of event promotion there is today.

Social Media

This is the newest method of event promotion. A good example will be opening a page on Facebook for your event, link it with your website and other social media platforms such as twitter, Google+ and Pinterest. Social media has a very wide reach. If you are able to market your event well on social media, it will be an instant success. You can give discounted tickets to people that like your event page on Facebook.

Concentrate on your Target Audience

Do not waste a lot of the resources allocated to the event promotion budget on people who may not attend your event. The industry standard is spending 70% of your event promotion budget on the target audience. If you are promoting a religious convention, concentrate on Christian media and websites to get the message across. Promoting the event in sports websites is counterproductive…you get the drift.

Get your Facts Right

There is nothing that has a devastating effect on events’ attendance like a sudden change of venue or participants. If your promotion material says person ‘X’ will be addressing the meeting or band ‘Y’ will be performing or the event will take place at venue ‘A’, please let these facts be right. A sudden change of the facts as per your event promotion material will make your event look disorganized. People like being associated with events that are properly organized. Do your best to keep your word as shown in your event promotion material. This industry is built on reputation and if yours is good, you will find organizing and promoting events an easy task.

Prepare for any Eventuality

It is expected that things will not go as expected in major events. As an events promoter, you should be prepared for these eventualities with an alternative program. You should have a plan A, B, and C for any event that you are promoting.

Live music venue in Miami

There are plenty of live music venues in Miami but not all of them can offer the excellent setting and service that Soho Studios is known for around the Miami-Dade region. We love putting on music festivals in Miami and have the best resources to meet your needs. Read on to find out more about why your concert will be considered epic if you decide to put on your show at Soho Studios.

There are many factors to consider when selecting an event space in Miami, once you decide on a lineup you should start thinking about what numbers you need to achieve to be successful and selecting a venue that can support your vision. There are plenty of Miami venues out there but it is about putting on the best presentation possible and we can assist the process. Reputation and buzz are clutch components for packing the house.

There are a many different choices of party venues in Miami. The choice you make reflects upon your efforts and the outward style that people interpret about your company or performers. Do not get stuck inside a low quality venue that scares away the fans. Bands and performing artists like playing to big crowds. Those people want a safe venue with great sound. Plus, if you can offer something unique about the event then that date can become a truly memorable experience for all the attendees. Make sure your promotions stick out in their mind and memory by getting your show into the best venue possible.

Thanks for reading, we hope this has helped to inform you about our event space and helps to clarify your choice. Contact us regarding the specifics of your live show and we can help you cover all the bases in terms of the venue from our angle. We will help you to produce some awesome shows that will keep your crowd talking and excited for the next event!

How to put on a music festival

Early bird and advanced tickets for Ultra Music Festival in Miami sold out in minutes. That’s pretty remarkable, considering the event is 10 months away. Advanced ticket sales have already ended for Coachella in California, even though the show isn’t until April of 2014. In Tennessee, The Bonnaroo Music & Arts Festival draws hundreds of thousands to a 700 acre farm in the middle of, well…Tennessee.

How do these festivals do it?

The first ingredient is time. Building a successful event is like building a successful business. Be prepared for the long haul. Your first year event might not be a good as your 3rd year event. But if you build it properly, they will come.

The venue and atmosphere is critical. Where the event is held and how the event is perceived will add to your success. Bonnaroo uses their remote location as an asset, a venue that leaves your troubles behind. Miami music festivals like Ultra Music Festival, held during the same week as Winter Music Conference, tend to take advantage of the city’s vibe. It helps that there are such eclectic venues in Miami.

Many music festivals in Florida and elsewhere will have a charitable tie-in. Among the many charities that Coachella supports is The Painted Turtle, a camp for children with serious medical conditions. Offering support to charitable organizations allows for some additional exposure and potential access to a group of event volunteers.

Successful music festivals offer a variety of fan experiences from general admission to VIP upgrades and artist meet-and-greets. They also start selling their tickets close to a year in advance, and limit the amount of tickets each individual can purchase. This creates a year-round buzz about the event. People plan their year around some of these festivals.

Having a strong artist line-up with loyal fan bases is also important. Many festivals load their line-ups with up-and-coming artists that are rapidly gaining fans. They bring this momentum to these festivals.

If you are considering event space in Miami, Soho Studios is a 65,000 square foot, multi-purpose venue. It is located in the Wynwood District, home of Art Basel Wynwood. From music events to fashion shows, Soho Studios is Miami premier facility. See why worldwide brands like Ford Motor, Evian, Absolut, Puma and more have trusted Soho Studios with their name. We invite you to talk with our team and let's explore the possibilities.

Would you buy concert tickets from Facebook?

For years concert promoters have recognized that concert tickets are best sold by word of mouth. With the Facebook Buy Ticket button, word of mouth ticket sales have taken a big stride with social media.

Facebook’s Buy Ticket button allows music lovers to buy concert tickets right from their Facebook page. The online ticket sales app will post the purchase to the user’s news feeds, and allow them to invite others to the show. The app promises to spread the word of tickets sales online more quickly through the social media giant.

Not only is the app expected to help promote and sell concert tickets, but it also is tied in with Spotify. This relationship tracks the type of music the Facebook user is interested in and can make them aware when artists they listen to will be performing in their area. This particular application also ties in the "likes" of a Facebook user, making it a powerful marketing tool especially when used for lesser known artists who do not get mainstream press.

At Soho Studios, we are the premier concert and event space Miami has available. While there are lots of party venues Miami offers, our facility has a staff experienced in setting up every type of concert, from intimate acoustical performances to arena style shows. Our 65,000 square foot, versatile facility located in Miami’s trendy Wynwood District, has been host to shows like Art Basel Wynwood. Soho Studios is even used as a photography studio Miami photographers have come to rely on for our creative use of space. Our list of worldwide customers includes Ford Motor, Absolut, Telemundo, Evian and Puma.

If you are considering staging or promoting a concert in South Florida and selling tickets online, consider employing use of the Facebook Buy Ticket button, and consider working with us at Soho Studios. From planning through promotion through post-concert wrap-up, we will be there to help make all your events in Miami a success.

Sound for all types of events

When putting together audio for your event it is important to consider what sort of experience you will be putting in front of your audience. Event production is a craft that requires fine skill matched with detailed information given ahead of time to achieve to best results. A sound engineer can work magic when backed into a corner but like any other trade, the more prepared they are going in then the better the results will be coming out the other side. If possible, try to give them a Technical Writer with your sound requirements well ahead of your event.

Selecting the correct type of sound system for a live show, electronic act or keynote speaker is vital to good production. Selecting a sound engineer with the right equipment is crucial. Utilize the sound system that is supposed to be used with your particular type of event. For example, choosing the PA for a keynote presenter at a convention will be different than the PA you would need for a performance based act, such as a live band or DJ.

It is important to match your audio needs for all events including functions such as trade shows and conferences.  Although many party venues in Miami come with in-house sound production, not all of the venues in Miami will. In this case you will need to hire a mobile sound production companies. Most sound production companies are equipped to handle everything from live music, DJ’s, corporate events and various other types of events.

Your guests and attendees should be talking about the night for a long time to come, this means that the event production has to be flawless. Hire a professional sound engineer for your event that understands everything from your equipment needs to the acoustics of the venue.

A professional audio experience will have the audience focusing on the event. A negative one will have them talking about the poor production value at your event. Make sure the hype is positive! It can make all the difference to your sonic landscape.

Life and Death WMC Event in Miami

WMC event in Miami  

On Friday March 22nd, Life and Death will be transporting their crew alongside a curated list of impressive guest artists to create their own take on the classic Miami showcase. Alongside partners PL0T & The Electric Pickle, the Life and Death crew will be once again bringing the heat to Miami as they transform a beautiful all new space (The Electric Pickle Pop-Up Factory) to the same high standards that they have been holding themselves to since their very auspicious beginnings.

With both outdoor and indoor areas accompanied by a custom light and sound setup and some premier live performances alongside some of the best DJs currently traversing the musical edge of the underground, this event will surely be one not to be missed. Expect once again an emotional journey that will deliver the goods and more, as well as a few special surprises along the way.

Last year's showcase (as well as the more recent Art Basel showcase) were just the beginning, come join in as Life and Death once again raises the bar. Together, let's have an adventure…

To buy tickets click here

Featured Artisits are;

Tale of Us WMC EXCLUSIVE EXTENDED 3 HR SET Clockwork No Regular Play Thugfucker Dj Tennis Mano Le Tough Midland Miami Debut !!! The/Das EXCLUSIVE Miami / USA Debut !!! Job Jobse EXCLUSIVE Miami / USA Debut Alejandro Sab

WMC event at Soho Studios






Red Bull Music Academy in Miami

Dj Harvey in Miami DJ Harvey, Osunlade, Pillowtalk, The Marcy Allstars, Jacques Renault, Maxxi Soundsystem will play at Soho Studios in our Pavilion Studio on March 23, 2013.

Red Bull Music Academy joins forces with The Electric Pickle Pop-up and Smoke n' Mirrors to bring some serious WMC underground heat with DJ HarveyOsunlade and many more. On the eve of Saturday March 23rd we'll take over Soho Studios' Pavillion and outdoor area in Miami's Wynwood Arts District. Expect the likes of Pillowtalk, Wolf+Lamb's The Marcy Allstars, Jacques Renault, Maxxi Soundsystem, PBR Streetgang, Shiny Objects plus top secret surprise guests on two sound stages for your discoid dancing pleasure. Advance presales highly recomended.

The Cambridge-bred, Hawaii-dwelling Harvey Bassett is famed for extended, meandering sets featuring proper disco, rock & roll, Balearica, proto techno and electro-funk. He’s the quintessential DJ’s DJ. On the production side, he’s a co-owner of the Black Cock label, responsible for a string of anthemic releases and remixed Jamiroquai, The Police,Cornershop and Ian Brown.

If you've ever been into house music, you will at some point have stumbled across the pounding polyrhythms of Osunlade’s Afro-Cuban riddims in the deep house rack at your local record store. He pushes his agenda via the always on-point Yoruba, and he constantly tours the international club circuit, bringing his soulful grooves around the world.



Ultra Music Festival Miami

If you love house music, dub step or the DJs that accompany the genre of electronic music, Miami has you covered! This March plan to attend one of the world's most anticipated outdoor electronic music festivals - Ultra Music Festival. Ultra Music Festival coincides with the world famous EDM trade show Winter Music Conference, which brings with it 100's of EDM events and parties. Join hundreds of thousands of music lovers for this world renowned, beat bouncing extravaganza.

About Ultra

Ultra Music Festival is a music mecca and worldwide electronic music event. Sao Paulo, Ibiza, Buenos Aires, Santiago, Seoul, Split and Hvar are all hosts for Ultra in Miami. For 2013, the concert series is in its 15thyear. Party goers and music lovers who plan to attend Ultra in Miami are fully prepared for an event of a lifetime. Don't be a loser who forgets to order your tickets to this show or you can kiss this Miami music festival goodbye, as tickets for the shows will sell out before both of the concert dates.

Miami’s Winter is Hot

All of the DJs and electronic music producers on the lineup are set to add to the excitement of this electronic music free for all where things are bound to get wet and wild at Bayfront Park in Downtown Miami this March. Miami’s event season is always hot and includes internationally sought out events such as Winter Music Conference, Art Basel Wynwood, Miami Fashion Week, and The Miami International Film Festival. Be sure to check out the hot party venues Miami has to offer, and capture the memories at a photography studio Miami style.

The Ultra Lineup 2013

Check out all of the best players in the electronic music biz who will be at this event space Miami including:

• Avicii

• Afrojack

• Tiesto

• David Guetta

• Deadmau5

• Bassnectar

• Knife Party

• Snoop Dogg

• Dillon Francis

• 12th Planet

• Armin Van Buuren

Not at all an extensive list, which includes dozen after dozen of DJs and electronic music producers from San Francisco to Sweden, Ultra is a highly anticipated event in the realm of electronic music.

Swedish House Mafia Say Goodbye

Make sure not to miss one of the greatest dance music ensembles of all time - Swedish House Mafia. Consisting of Swedish DJs and producers Steve Angello, Axwell and Sebastian Ingrosso, Swedish House Mafia has announced that their current tour will be their last. Check out the SHM's smashing last performances on both nights of Ultra Music Festival. Meanwhile, ASOT 600 and Carl Cox and Friends are rising from the ashes to bring back the beats at this year's music Ultra Music Festival.