concert-related events

Beyonce's Tour Sells Out and Brings Controversy

Mega pop star Beyoncé Knowles-Carter has become quite the controversial figure since Super Bowl 50. She used the big game as a platform to promote the Black Panthers and criticize police brutality. Beyoncé and her dancers donned black berets along with bandoliers during the performance. Yet her social activism certainly hasn't hit her in the pocketbook. Most of the stops on her upcoming Formation world tour have already sold out. The tour is scheduled to launch this month in Miami. It is the singer's first tour since her Mrs. Carter World Tour in 2013. Though most of the tickets to Beyoncé's tour sold out quickly, it appears as though she might run into some problems due to her willingness to take a stance against police corruption. Her alliance with the Black Panthers has resulted in the National Police Union, known as the Fraternal Order of Police (FOP), deciding to boycott the singer's upcoming concert in Miami. It will be interesting to see how security is handled at a show of this magnitude. The concert is scheduled to take place on April 26 in the Marlins Stadium. Beyoncé has refused to comment on the matter as of this article's publish date.

The Miami chapter of the FOP made the decision to boycott Beyoncé's Miami show through a democratic vote. The local union's president, Lieutenant Javier Ortiz, actually called on police officers across the country to boycott all of the Formation shows. The FOP believes that Beyoncé improperly used her Super Bowl 50 platform to spread what the police union describes as an “anti-police message”. Police across the country clashed with the Black Panthers during race riots that took place decades ago. Lieutenant Ortiz has not stated whether the boycott of Beyoncé's Miami concert is applicable to police officers across Miami, those who work in Dade county or only those who are members of the union.

Beyoncé's Formation World Tour will likely take place without a hitch. Beyoncé could hire private security for the event. It is also possible that enough police officers or non-union officers will make themselves available for the Miami show and any other shows that are boycotted by the police. Fans will undoubtedly have a blast at the show regardless of the political activism surrounding the tour. All in all, the tour's producer, Parkwood Entertainment, has sold just under one million total tickets. A number of shows have sold out in addition to the Miami date. The demand for tickets is so strong that seconds shows have been scheduled for May 28 at Chicago's Soldier Field and July 3 at Wembly Stadium in London. Fans who want to put a positive twist on the somewhat negative energy surrounding the show can do so by participating in the singer's #BeyGOOD initiative designed to support Miami's United Way program. Be sure to follow @beygood on Twitter to learn more.

The Coors Light Boneyard Blast


One of the world’s biggest softball parties, The Coors Light Boneyard Blast offers a live DJ, sporting tournaments and drinking games all in one venue. From July 8-10, more than 130 Western United States teams collaborate to empower Coors Light — the brewer brand behind the experience. With over $30,000 in prizes guaranteed to motivate party-goers, The Boneyard Blast is a high-accuracy strategy that will inspire consumers to have fun while celebrating the brand.

All About the Consumer

The Coors Light Boneyard Bash places the consumer first with beads, tattoos, a live DJ concert and the Coors Light Pimp My Bat event - just to name a few. The high focus on consumers injects Coors Light with a stellar strategy capable of marketing while reinforcing its segment’s love of the brand.

Coors Light engages its consumers with the powerful statement, “Let’s face it, this is a party.” The brand’s hard-working providers similarly stand by within the event, guaranteeing full identity association with everything fun.

The Softball Crossover

The brand’s impact on softball players and fans, too, should be noted. Beer and baseball have always been a historically successful combination, and The Boneyard Blast is conducive to sports lovers seeking a little mayhem within the sport’s celebration.

Of course, live music isn’t Coors Light’s only juicy inclusion. Random contests, happy hour and a large contribution to the brand’s other sponsors can be expected.

The Reno Location’s Marketing Potential

The Coors Light Boneyard Blast carries an incredibly high demand, and Reno answers. Special arrangements and team accommodations are available with purchase of an event “bracket,” allowing Coors Light to fully focus on resulting marketing successes derived from the Boneyard Blast's check-ins.

Boneyard Blast event details, while relatively transparent, are further revealed before the event’s main course. Team representatives are mechanics of the event, segmenting its attendees into highly identifiable audiences led by influential consumer leaders.

In such a way, the Reno location is perfect for camping, parking, dancing and fun. Specifically, the Boneyard Blast's Men’s Open and Silver divisions hold up its framework, inspiring camaraderie while sustaining a hierarchy of market influencers.

The Coors Light Boneyard Blast associates itself with surrounding hotels, guaranteeing total coverage, flexible rates and perks. The Coors Light marketing strategy is a comprehensive one — and the brand’s history of reinventing public marketing events should be examined. Coors Light, like many providers before it, has a lot of resources. The Boneyard Blast, however, is entirely unique in its ability to influence brand consumers while retaining a majority focus on live entertainment and home-grown party fun.