One of the world’s biggest softball parties, The Coors Light Boneyard Blast offers a live DJ, sporting tournaments and drinking games all in one venue. From July 8-10, more than 130 Western United States teams collaborate to empower Coors Light — the brewer brand behind the experience. With over $30,000 in prizes guaranteed to motivate party-goers, The Boneyard Blast is a high-accuracy strategy that will inspire consumers to have fun while celebrating the brand.
All About the Consumer
The Coors Light Boneyard Bash places the consumer first with beads, tattoos, a live DJ concert and the Coors Light Pimp My Bat event - just to name a few. The high focus on consumers injects Coors Light with a stellar strategy capable of marketing while reinforcing its segment’s love of the brand.
Coors Light engages its consumers with the powerful statement, “Let’s face it, this is a party.” The brand’s hard-working providers similarly stand by within the event, guaranteeing full identity association with everything fun.
The Softball Crossover
The brand’s impact on softball players and fans, too, should be noted. Beer and baseball have always been a historically successful combination, and The Boneyard Blast is conducive to sports lovers seeking a little mayhem within the sport’s celebration.
Of course, live music isn’t Coors Light’s only juicy inclusion. Random contests, happy hour and a large contribution to the brand’s other sponsors can be expected.
The Reno Location’s Marketing Potential
The Coors Light Boneyard Blast carries an incredibly high demand, and Reno answers. Special arrangements and team accommodations are available with purchase of an event “bracket,” allowing Coors Light to fully focus on resulting marketing successes derived from the Boneyard Blast's check-ins.
Boneyard Blast event details, while relatively transparent, are further revealed before the event’s main course. Team representatives are mechanics of the event, segmenting its attendees into highly identifiable audiences led by influential consumer leaders.
In such a way, the Reno location is perfect for camping, parking, dancing and fun. Specifically, the Boneyard Blast's Men’s Open and Silver divisions hold up its framework, inspiring camaraderie while sustaining a hierarchy of market influencers.
The Coors Light Boneyard Blast associates itself with surrounding hotels, guaranteeing total coverage, flexible rates and perks. The Coors Light marketing strategy is a comprehensive one — and the brand’s history of reinventing public marketing events should be examined. Coors Light, like many providers before it, has a lot of resources. The Boneyard Blast, however, is entirely unique in its ability to influence brand consumers while retaining a majority focus on live entertainment and home-grown party fun.