Sporting Events

The Coors Light Boneyard Blast


One of the world’s biggest softball parties, The Coors Light Boneyard Blast offers a live DJ, sporting tournaments and drinking games all in one venue. From July 8-10, more than 130 Western United States teams collaborate to empower Coors Light — the brewer brand behind the experience. With over $30,000 in prizes guaranteed to motivate party-goers, The Boneyard Blast is a high-accuracy strategy that will inspire consumers to have fun while celebrating the brand.

All About the Consumer

The Coors Light Boneyard Bash places the consumer first with beads, tattoos, a live DJ concert and the Coors Light Pimp My Bat event - just to name a few. The high focus on consumers injects Coors Light with a stellar strategy capable of marketing while reinforcing its segment’s love of the brand.

Coors Light engages its consumers with the powerful statement, “Let’s face it, this is a party.” The brand’s hard-working providers similarly stand by within the event, guaranteeing full identity association with everything fun.

The Softball Crossover

The brand’s impact on softball players and fans, too, should be noted. Beer and baseball have always been a historically successful combination, and The Boneyard Blast is conducive to sports lovers seeking a little mayhem within the sport’s celebration.

Of course, live music isn’t Coors Light’s only juicy inclusion. Random contests, happy hour and a large contribution to the brand’s other sponsors can be expected.

The Reno Location’s Marketing Potential

The Coors Light Boneyard Blast carries an incredibly high demand, and Reno answers. Special arrangements and team accommodations are available with purchase of an event “bracket,” allowing Coors Light to fully focus on resulting marketing successes derived from the Boneyard Blast's check-ins.

Boneyard Blast event details, while relatively transparent, are further revealed before the event’s main course. Team representatives are mechanics of the event, segmenting its attendees into highly identifiable audiences led by influential consumer leaders.

In such a way, the Reno location is perfect for camping, parking, dancing and fun. Specifically, the Boneyard Blast's Men’s Open and Silver divisions hold up its framework, inspiring camaraderie while sustaining a hierarchy of market influencers.

The Coors Light Boneyard Blast associates itself with surrounding hotels, guaranteeing total coverage, flexible rates and perks. The Coors Light marketing strategy is a comprehensive one — and the brand’s history of reinventing public marketing events should be examined. Coors Light, like many providers before it, has a lot of resources. The Boneyard Blast, however, is entirely unique in its ability to influence brand consumers while retaining a majority focus on live entertainment and home-grown party fun.

Zipcar and The Baroudeur

Zipcar and The Baroudeur

Zipcar, the world’s biggest car club and sharing service, has found an excellent event to promote further growth by enhancing its perceived future viability and ethical standards. The event, itself, is called The Baroudeur.

The Dick’s Sporting Goods Hood to Coast Relay

Enhance your competitive spirit with the Dick’s Sporting Goods Hood to Coast Relay taking place on August 28-29, 2015. This 198-mile relay is in its 33rd year, welcoming runners and walkers from all over the world. This event welcomes local and national residents, and runners/walkers who are headed to Oregon for this special occasion. This event will simulate a track among the mountains, complete with bays for pit stops to drink water and eat food. A mini relay race to mirror the actual event. Participants can either use the actual track built around the venue and keep track of their miles, or utilize the digital simulators all throughout the venue. Sponsors and vendors alike will be able to display their products.

Workshops will be held around the venue on walking, running and how to stay healthy. There will be demonstrations on different types of shoes, what they do and how they can assist. Nighttime safety will also be offered as a workshop for those individuals who like to run or walk in the early morning hours or late in the evening.

“Teams” will be allowed to compete for prizes upon completion of certain milestones. Celebrity performers will be in attendance, as well as national runners who will be available to take pictures and discuss how running has changed their lives. This will be a two-day themed event to commemorate those who are walking or running in the main race. Vendors will be on hand selling shoes, clothing and other accessories for running and walking. Participants and attendees will be able to purchase clothing to participate in the event onsite.

Tickets for this multi-day event start at $200, which includes a t-shirt, digital tracking device to measure how many miles you have walked, access to all the sections of the event, and an autographed picture with a celebrity. Pictures with the celebrities will be an additional cost,

The annual Hood To Coast Relay takes place annually in late August, usually on the Friday and Saturday prior to Labor Day and is one of the largest and longest relays in the world. The Hood to Coast Race Series partners with a number of charities, including the American Lung Association, Historical Outreach Foundation, Boys and Girls Club, and Leukemia & Lymphoma Society. There are a number of additional races under the Hood to Coast series, including the Hippie Chicks Race Perks, Helvetia Race Perks, Red, White & Blues Race Perks, Crawfish Crawl Race Perks, Pints to Pasta Race Perks and the Turkey Trot Race Perks.

Sail Away Sunday

All hands on deck! February always brings warmer weather and beautiful days on the water. In Miami, 2016 gets even hotter with the Miami International Boat Show coming February 11-15. A huge event, this year promises to be better than ever with a new location and venue for their 75th anniversary. This event is one of the nation’s premier events, drawing visitors from all over the world. This will be a huge party, simulating the newly remodeled bays and boating areas at Virginia Key Beach and Marine Stadium Park & Basin. A mega-sized yacht with additional boats around the “marina” will be the centerpieces of this event, with a “floating” barge where food and drinks will be served, on deck patios for dancing, and national artists to help attendees sail away.

With thousands of exhibitors ready to converge on the new marina and basin, this event is an excellent pre-cursor for displaying the new air-conditioned bays and walk-up boat displays. Attendees will be able to view photos and tour the boats on display via simulated technology for an enhanced experience. Vendors and retailers will be able to sponsor booths where attendees can sit and relax while viewing the items and accessories on display.

An entire children’s area will feature water safety, offer short demonstrations on tying boat knots and certain areas of the boat, and offer games and prizes for participants. Vendors specializing in children’s boating gear and accessories will be featured in this area, with a cartoonish “captain” for photo ops.

Previous vendors include Standard Horizon, Sunbrella, Stingray Boat Company, T-Top Boat covers, Technografic and thousands of other boat manufacturers, companies featuring accessories and upgrades, and retailers for a variety of boats. Tickets for this event and the Miami International Boat Show go on sale in December. Tickets for this event start at $30, with VIP areas at $50. Destined to be a memorable experience for this 75th year of celebration, the boat show has a new venue, new look and new feel. This is an event you don’t want to miss!

The Miami International Boat Show is sponsored by The National Marine Manufacturers Association, Progressive Insurance, Boating Writers International and the Miami Beach Convention Center. The Progressive Insurance Miami International Boat Show is produced by the National Marine Manufacturers Associate, which is the world’s largest producer of shows and the leading association representing the recreational boating industry.

Nike Women’s Half Marathon San Francisco

A runner’s life has never been more exciting as entrants gear up to participate in the Nike Women’s Half Marathon San Francisco October 18, 2015. Part of a nationwide runner’s event, Miami is one of the locations where Nike will feature their challenges, triumphs and successes. This event will feature Nike and their community support for runners. A party held for runners from Miami participating in the event, and local running organizations, the venue will be decorated like a huge track with Nike paraphernalia all over. Big screen televisions will cover one wall, as the San Francisco half-marathon will be televised for everyone to watch. Drinks will be available in mini water bottles, food will be served buffet style and the entire atmosphere will be inspiring to runners from all walks of life.

With over 20,000 women participating in San Francisco, and hundreds of runners here in Miami, this event is an excellent showcase opportunity for Nike to conduct runners’ workshops. Attendees will be able to try out the newest technology for runners and participate in simulations. Attendees also get information on the latest women’s training shoes, clothes and apps all designed to help runners’ track their routes and learn how to run smarter.

Runners who will be heading out to San Francisco to take part in the marathon will receive a special gift pack from Nike and their sponsors, while local runners will have an opportunity to hear about other upcoming marathons taking place all over the world. Attendees and participants will also become a part of the Nike training club, with an opportunity to participate in a full-day training challenge featuring the world’s best fitness experiences led by Nike Master Trainers.

Popular musical artists will perform, with celebrity chefs creating and demonstrating healthy lean meals, making this a celebration of fun and fitness. Tickets for this event will start at $40, with tickets for runners participating in the San Francisco marathon priced at $20. This event marks the 12th annual half marathon for the San Francisco area.

The Nike Women’s Race Series occurs every year and is the largest women’s race series in the world with distances ranging from 5K to 15K. The locations for 2015 are Nagoya, Hong Kong, Lima, Mexico City, Guangzhou, Taipeu, Manila, Quito, Seoul, Amsterdam, Medellin, Istanbul, Milan, Moscow, Stockholm, Berlin, Toronto, London, Paris and San Francisco.

Build Your Own Tough Mudder Team Sweepstakes

Monster Energy Drink has expanded its promotional efforts to the Tough Mudder world—and its January 1 to December 31 sweepstakes combines remote marketing and live-action events with great teamwork and flair. With over 15 obstacles, 10 miles of madness, adventure and new product reveals, Monster Energy provides its consumers with an unparalleled, high-energy trip.

The Sweepstakes

The Monster Energy Drink Build Your Own Tough Mudder Team Sweepstakes has already begun, and it runs until late 2015. Available through brand purchasing, the sweepstakes awards the winner with a six-person trip in a selected 2016 Tough Mudder event. Consumers are instantly entered into the sweepstakes by accessing Monster Energy Drink’s website promotional banner or by scanning its in-store, specially marked displays.

Of course, smartphone access is required for QR code access, pairing Monster Energy Drink with mobile industry app giants. The sweepstakes page, once accessed, proposes instructions necessary to complete the process. Page visitors then submit their entries, procuring any requested information. One entry per person is awarded, and participants may enter once per sweepstakes period—regardless of entry method. Eligibility is evenly distributed, ensuring fair play amongst all consumers.

The Event, Prizes and More

The event weekend offers grand access via its Trip Prize Package. Winners receive a round-trip, economy class airfare ticket package for themselves and five others, departing from nearest airport. Upon arrival, sweepstakes winners are then provided with ground transportation before events begin.

The 2016 Tough Mudder, itself, is a team-oriented obstacle course designed to test mental grit and physical strength. Incredibly popular among several age groups, Tough Mudder is renowned for its world-class obstacles, exhilarating experiences and memorable events. Monster Energy Drink, a previous sponsor, gains quite a bit by procuring participants through its program.

Sweepstakes grand prize winners are also awarded $1,000 in spending money, three nights of hotel accommodations and six Muscle Monster gear packages. Another 100 other winners each obtain one Monster Energy wind breaker, worth approximately $100.

Monster Energy Drink’s Brand Proposal and the Tough Mudder Pledge

Monster Energy Drink’s experimental Build Your Own Tough Mudder Team Sweepstakes combines camaraderie with the brand’s intense identity. Tough Mudder, itself, is well-known for its hardcore dedication to “overcoming all fears” and completing hardships. A worthy arena for Monster Energy Drink’s appearance, it additionally propels monster’s top-ranking marketing efforts.

Monster Energy Drink’s company sales are expected to expand by 53 percent approaching 2017, beating other U.S beverage companies valued over $50 million. The multi-million dollar company has claimed the energy drink world, utilizing effective marketing strategies to further increase their budget, advertising promotional ventures alongside excellent competition opportunities. Monster Energy Drink further fuels its brand with fitness and respective athleticism—making Tough Mudder a fine resource for brand promotion.

Free promotional giveaways are a Monster Energy cornerstone. Like Red Bull, the brand exceeds in realms related to physiological functions and presentation. Few Monster-sponsored events lack company representatives, and few high-energy events like Tough Mudder lack social atmospheres and outdoor environments capable of enhancing great brand contact. Where Tough Mudder is considered, Monster Energy Drink will likely hit a home run, remaining its industry’s powerhouse brand.

Miami Beach Polo World Cup

November is right around the corner, and the Miami Beach Polo World Cup will be in full swing. Taking things to the next level, the host sponsor and other entities present parties and preview events for an enhanced experience for the crowd and VIPs. This event simulates a polo field, complete with attendants dressed like jockeys and more. Food, drinks and other amenities can all be named after a horse, jockey or sponsor participating in the event. This is an open party experience for patrons who want a closer look into the life of a jockey.

With a no-holds-barred landscape, vendors and retailers will join the party and display their wares to get patrons ready for a fun time in the sun. A multi-day party, this event travels from the beach to the venue for two remarkable days. Appearances from jockeys, a fashion show and musical entertainers will cater to the elite and local patrons.

Special booths and party VIP sections will be hosted by the Miami Beach Convention Center and Authority, Act Productions and Polo Life which are invitation only. Standard tickets for these events start at $40, with VIP events starting at $75. Tickets are available through the Miami Beach Convention Center and Authority, but will go on sale publicly July 1.

The Miami Beach Polo World Cup brings the “sport of kings” to the shores of South Beach for three days every year during November. First held in 2005, the event features an international lineup of competition, with polo teams coming from as far away as Argentina, Brazil and Germany to compete for the La Martina Trophy.

All Miami Beach Polo World Cup polo matches are held directly on the beach— making the South Florida polo tournament “the world's largest and most prestigious Polo Tournament on the Beach.” The beachside competition is between 20th and 22nd Streets, near The Setai, a South Beach luxury hotel located in the Art Deco district of Miami Beach. More than 10,000 people attend the event over four days each year.

These are not events you want to miss! For the ultimate polo experience, get your tickets for these exclusive parties and activities today!