Go Coco with Coconut Grove

The Coconut Grove Arts Festival occurs every year bringing together people from all walks of life to celebrate food, fun and the arts. This year, the venue introduces “Go Coco with Coconut Grove,” an event that will coincide with the Coconut Grove Arts Festival showcasing the artists, music and culinary experts taking place right before the festival. This year’s festival runs February 13-15, 2016. This venue will mirror that of the Arts Festival, with sections slated for the visual, culinary, recreational and performing arts. A global food village will be erected which will include food demonstrations and other giveaways. There will be a special section for the media to interview all participants, vendors and sponsors.

This event will be marketed to media and VIP ticket holders for a pre-celebratory event. Special "black card" invites will be sent to this select group, with a private app showcasing what events and performers will take part in the event. The event is marketed through a series of national magazine and television ads, with gift boxes sent to previous VIP ticket holders from previous years.

Musical selections will be performed throughout the event, with previews of other performing arts to follow. Vendors and sponsors will have booths set up for informational and retail purposes. Past featured artists include Duaiv, jazz soloists, and Latin Fusion musicians. There will be a preview of the international recording artists and local talent that will be performing at the festival, in addition to selections from the University of Miami Frost School of Music Jazz Band.

Sponsors for the event include The Terra Group, Baptist Health South Florida, Barefoot Wine and Bubbly, Carnival Corporation & PLC, The Lincoln Motor Company, Frameworks, Geico, The Children’s Trust, Blue Moon florida, FHA, Coca-Cola, Gold Coast Beverage Distributors, Miami Dade County, Florida Marlins, TK’s, On the Avenue Marketing, Mayfair in the Grove and others.

Tickets for this event are already on sale and available online at $15 per day. Children 12 and under, Metrorail Golden Passport and Patriot Passport holders are free.

What began in 1963 as an intimate “clothes line” art show featuring a handful of artists and a few thousand onlookers as part of a promotion for the Coconut Grove Playhouse’s production of Irma la Douce has transformed itself into South Florida’s most successful arts festival. Today, the event attracts an estimated 120,000 people to the winding streets of Coconut Grove during President’s Day weekend. Proceeds help fund year-round arts programs, which create a positive impact on our community and touch the lives of many throughout the year. Recent initiatives include the “New & Emerging Artists” category, which allows artists ages 18-29 to not only display their work for the very first time at an outdoor fine arts festival, but also partake in a hands-on Arts Symposium and gain access to a carefully-matched Experienced Festival Artist in their genre.

Miami Art Basel Presents Living Large for Art

Art Basel is one of the premier art shows in the world, with celebrities, art aficionados, collectors and window shoppers all together in the Design District and Miami Beach to come and celebrate art. Miami Art Basel presents Living Large for Art, a multi-day party where art enthusiasts can come and meet the artists behind the magic in an interesting and fun environment to complement Miami Beach’s Art Basel December 3-6, 2015. Designed like a street show, this venue will simulate a mini-art show. International and local painters will be on hand to give painting lessons, workshops to discuss texture, abstract painting, and how to make it in the business. Additional classes will be held on sculpting, and the elements that make an interesting piece. A class on how to price paintings will also be held, to discuss why paintings and sculptures are priced the way they are, and what an artist should expect when putting their creations up for sale. A perfect venue for the budding artist, the hosts and hostesses will be dressed in t-shirts that feature famous paintings.

National celebrities will make appearances for autograph signings and to discuss why they love art. There will be vendor booths set up selling paint and art supplies and additional tools to help individuals interested in the world of art. Mini sections of past paintings and sculptures will be highlighted at this event, along with information on each piece being featured during Art Basel.

Past highlights include Meem 4 Miami by Ryan McNamara, Survey featuring historical works, the premiere of Big Eyes, the movie about Walter Keane, and Public Opening Night.

Tickets for this even are already on sale and can be acquired through the online portal. Tickets onsite are available at the Miami Beach Convention Center box office starting December 3, 2015.

Partners for Art Basel Miami Beach include Ubs, Davidoff, Audemars Piguet, NetJets, Art, Baloise, Ruinart, Le Free Port, Vienna, BMW, and Kickstarter.

Art Basel stages the world’s premier Modern and contemporary art fairs, staged annually in Basel, Miami Beach, and Hong Kong. A driving force in supporting the role that galleries play in nurturing the careers of their artists, Art Basel frequently expands its platforms to include the newest developments in the visual arts. Art Basel also develops new initiatives that reflect its commitment to the broader art world with special projects that range from ongoing collaborations with partners to specially-commissioned events during the shows. Some of those initiatives include Crowdfunding and the BMW Art Journey.

Miami Beach Polo World Cup

November is right around the corner, and the Miami Beach Polo World Cup will be in full swing. Taking things to the next level, the host sponsor and other entities present parties and preview events for an enhanced experience for the crowd and VIPs. This event simulates a polo field, complete with attendants dressed like jockeys and more. Food, drinks and other amenities can all be named after a horse, jockey or sponsor participating in the event. This is an open party experience for patrons who want a closer look into the life of a jockey.

With a no-holds-barred landscape, vendors and retailers will join the party and display their wares to get patrons ready for a fun time in the sun. A multi-day party, this event travels from the beach to the venue for two remarkable days. Appearances from jockeys, a fashion show and musical entertainers will cater to the elite and local patrons.

Special booths and party VIP sections will be hosted by the Miami Beach Convention Center and Authority, Act Productions and Polo Life which are invitation only. Standard tickets for these events start at $40, with VIP events starting at $75. Tickets are available through the Miami Beach Convention Center and Authority, but will go on sale publicly July 1.

The Miami Beach Polo World Cup brings the “sport of kings” to the shores of South Beach for three days every year during November. First held in 2005, the event features an international lineup of competition, with polo teams coming from as far away as Argentina, Brazil and Germany to compete for the La Martina Trophy.

All Miami Beach Polo World Cup polo matches are held directly on the beach— making the South Florida polo tournament “the world's largest and most prestigious Polo Tournament on the Beach.” The beachside competition is between 20th and 22nd Streets, near The Setai, a South Beach luxury hotel located in the Art Deco district of Miami Beach. More than 10,000 people attend the event over four days each year.

These are not events you want to miss! For the ultimate polo experience, get your tickets for these exclusive parties and activities today!

Funky Fashion Foray

Lights, Camera, Action! That’s the pulse of the atmosphere at this year’s Funky Fashion Foray in conjunction with Funkshion’s Fashion Week events July 16-19. Always drawing a huge crowd, this year is no different, with photographers and models from all over the world. It’s a Fashion Party

Designed to welcome models, photographers, celebrities and private clients to the event, The Funky Fashion Foray is summer’s way of saying welcome to the fashion world. A multi-day venue, ticket holders will enjoy events, parties and an additional fashion show as an upcoming teaser for the events taking place throughout the week poised to offer an enhanced experience for participants.

Make it Fashionable

A venue designed for beautiful people, the Funky Fashion Foray is the perfect place to make things happen. A tantalizing teaser, patrons will be wowed beyond belief, elevating the stock in VIPs and others participating in this exclusive Fashion Week. There’s nothing better than feeling as if you are a part of the inner circle.

Parties will also be hosted by major sponsors Miami Beach Visitor and Convention Authority, Peroni Italy and Nespresso, with each one different and more extravagant than the next. Visitors and event participants will experience Miami beyond the beach, experiencing beautiful Wynwood for a different vibe and feel of the city. Although the runways at The Setai, Soho Beach House, SLS, Thompson Hotel, and One State of the Art Tent are huge venues, these intimate parties are a very good look.

More than Bargained

Tickets for these events start at $20 with a VIP pass, and $50 for general admission. Tickets are sold at Ticketmaster and are going fast, as the Funkshion Fashion Events are invitation only. Experience fashion at its best with the Funky Fashion Foray!

FUNKSHION is Miami's leading fashion platform that provides an innovative way for established and emerging designers to showcase their collections to media, celebrities, international buyers, style makers and influencers. The unique environment that challenges convention enriches and diversifies Funkshion into multidisciplinary experience that brings visionary brands together. FUNKSHION is a triannual event that includes over 40 fashion shows and presentations year-round. Traditional fashion infused with art and music creates a new way to submerge the viewer and encourage creativity.

Art Deco Weekend Introduces Art Party '16

Party Like an Artist. The Art Deco Weekend is approaching its 39^th year and celebrates the opening of this event with Art Party '16, a signature showcase of exhibits and featured performers. Decorated as one large gallery set in the 1930's, this party encompasses a snapshot of what's to come. With a large following ready to party and mingle, this huge event will allow multi-faceted experiences take place at once. Different components will cater to every type of festival attendee, centered on the quirky and fun lifestyle vibe of the Art Deco Weekend. Media sponsors and other hosts will set up booths and party rooms for a centralized, yet unique experience. It’s a party within a party, guaranteed to keep you busy the entire weekend!

This event is a stylish flair for the extraordinary. With different "dress-up" days for different party events, patrons will have fun while taking a walk on the artsy side of Miami. Set in Wynwood, the heart of the art district, there's culture and variety for all. Past events include a classic car show, Deco dance-a-thon, fashion show and venue for live music and is open to visitors and local residents. Past exhibiting artists include David Gary Lloyd, JanRafael, Mark Diamond, J.A.S. Photography, Teepop art, Nancy Campos Art, Deming King Harriman, Achilles Secret, GAB Studio Art Group, Ian Fichman, Eugenio Jaramillo, Eleazar Delgado Studio, Guillermo Mazzotti, arteColomè by Jacqueline Colomè, Larry Alan Shane, Josephine Reyes, Star Trauth, Smadar Sasson, Nadine Creates, Gilles Hurtaud, Glenda Ramos, and Robert Korhonen, with jazz and big band musicians providing music and entertainment.

Art Deco weekend starts January 15, 2015. Activities for this event are endless, with private art classes, showcase works, and a look back into the past with a retro-styled party, definitely worth the money. Tickets for the event start at $30, with private party events starting at $50.

The Miami Design Preservation League (MDPL) was formed through the efforts of Barbara Baer Capitman and her son John Capitman. The initial impetus was to find a project to honor the United States’ bicentennial; the Capitmans worked with designers Leonard Horowitz and Lillian Barber to identify a concentration of 1930s buildings in South Miami Beach that the group felt could be a historic district of 20th century architecture. The host sponsor for the Art Deco Weekend, they join others in celebrating the success of life in the 20's and 30's.

World's Largest Congo Line on Miami Beach

More and more marketing agencies today are utilizing experiential marketing as part of their client’s overall marketing plans. Experiential is marketing that consumers “experience”. Rather than traditional marketing that demonstrates a product or projects images about how consumers should feel about a product, experiential marketing is hands-on. It gives potential customers an opportunity to interact and leave feeling good about the product. It works because it builds a bond between the brand and the consumer that can be extremely powerful. Venues in Miami are becoming a popular place for many experiential marketing efforts, including one for Evian water.

South Beach was the setting for the brand’s efforts to set a record for the world’s longest roller skating conga line. The conga line was part of Evian’s “Live Young, Skate On!” event at Collins Park. Participants were treated to amusing T-Shirts, creative skate dancing, a photo booth, colorful skates, an appearance by actress Gabrielle Union, and of course lots of Evian water. The event was a perfect combination of beach, water, sunshine, and experiential marketing. When it was all said and done, 197 people participated in the event, and as you will see from this YouTube video, they were exactly the people Evian is targeting. They were successful, by the way, in setting the record.

More and more experiential marketing events in Florida are taking place. If you are looking for a great locale and venues in Miami that may be suitable, contact us at Soho Studios. In the trendy Wynwood District, Soho Studios has 65,000 square feet of versatile event space Miami has used for fashion shows, Art Basel Wynwood, and South Florida's hottest parties. Our clients have included Ford Motor, Puma, Absolut, American Apparel and yes, Evian. Miami’s event season is November through March, so let Soho Studios help you take advantage of the crowds. Contact us today and let us talk about the opportunities that await you at Miami's premier event space, Soho Studios.