The Roadhouse: How State Farm Tailgates with Style

State Farm initiated its RoadHouse mobile tour, and it was awesome. The brand’s jam-packed initiatives, in the past, have been met with praise. Now, it’s multi-tiered engagement strategy is targeting audiences in the best way possible: Via an all-access, digitized mobile tour.  

This Tiny House Made a Big Impact

State Farm’s physical manifestation of marketing prowess combined both auto insurance and home coverage. The “tiny house,” as it was called, offered real-time activation processes utilizing the #Trouse and #Housegating Twitter prompts. While “small,” the house still made an awesome impact.

Situated on the back of a 15-foot Ford F350 Dually, the tiny house benefited from the grit, glamor and splendor only a pickup truck can provide. Tailgaters, of course, were the target audience. NFL games, every football season, flock to the most energized ride around. This year, it belonged to State Farm.


A Digital Game Day Experience

State Farm’s plan included a portable, digital game day presentation. Any fans who loved their games, had big-screen televisions and prioritized “housegating,” as State Farm called it, could enjoy the splendor from their living rooms. The program, which kicked off on September 11, took place at the Lucas Oil Stadium.


The Remote-Powered House

The tiny house, itself, welcomed consumers via a real front door. Its chimney—yes, digitally triggered—belched smoke from an attached smokestack. The house’s interior features, meanwhile, included a smart TV, a stone-accented wall, a multitude of broadcasts and a variety of sports artifacts.

The house had a backyard, too, which welcomed attendees with a low-pressure, all-fun environment. Corn hole was there, as were fan engagement activities. State Farm promoted its Housegating Playbook, which offered instructions for in-depth game-day experience creation.

This highly unique angle gave event-goers the ability to impact the world. Sure, the 360-degree RoadHouse video feature was cool, but State Farm’s best performance surrounded its hosted media outlets, Facebook Live options and fantasy football fan support.


Engagement on the Digital Forefront

As if that wasn’t enough, State Farm additionally offered live Q&A segments—filmed on-site—to promote lineup changes. Already, the State Farm RoadHouse display has been a big hit on Facebook. It’s garnered over 15,500 consumers, 33.6 thousand Facebook video views and massive applause across Instagram and Twitter.

The program’s outreach is incredible. From an experiential marketing standpoint, few locations are better than a good, old-fashioned outback grill segment. State Farm’s message extends well beyond the game-day experience, too. Now, managers and sponsorships have a tighter grasp upon the State Farm priority. At the end of the day, the fans come first. Check out State Farm’s YouTube video on the RoadHouse’s creation, and stay tuned for more great events.

Funky Fashion Foray

Lights, Camera, Action! That’s the pulse of the atmosphere at this year’s Funky Fashion Foray in conjunction with Funkshion’s Fashion Week events July 16-19. Always drawing a huge crowd, this year is no different, with photographers and models from all over the world. It’s a Fashion Party

Designed to welcome models, photographers, celebrities and private clients to the event, The Funky Fashion Foray is summer’s way of saying welcome to the fashion world. A multi-day venue, ticket holders will enjoy events, parties and an additional fashion show as an upcoming teaser for the events taking place throughout the week poised to offer an enhanced experience for participants.

Make it Fashionable

A venue designed for beautiful people, the Funky Fashion Foray is the perfect place to make things happen. A tantalizing teaser, patrons will be wowed beyond belief, elevating the stock in VIPs and others participating in this exclusive Fashion Week. There’s nothing better than feeling as if you are a part of the inner circle.

Parties will also be hosted by major sponsors Miami Beach Visitor and Convention Authority, Peroni Italy and Nespresso, with each one different and more extravagant than the next. Visitors and event participants will experience Miami beyond the beach, experiencing beautiful Wynwood for a different vibe and feel of the city. Although the runways at The Setai, Soho Beach House, SLS, Thompson Hotel, and One State of the Art Tent are huge venues, these intimate parties are a very good look.

More than Bargained

Tickets for these events start at $20 with a VIP pass, and $50 for general admission. Tickets are sold at Ticketmaster and are going fast, as the Funkshion Fashion Events are invitation only. Experience fashion at its best with the Funky Fashion Foray!

FUNKSHION is Miami's leading fashion platform that provides an innovative way for established and emerging designers to showcase their collections to media, celebrities, international buyers, style makers and influencers. The unique environment that challenges convention enriches and diversifies Funkshion into multidisciplinary experience that brings visionary brands together. FUNKSHION is a triannual event that includes over 40 fashion shows and presentations year-round. Traditional fashion infused with art and music creates a new way to submerge the viewer and encourage creativity.

Art Deco Weekend Introduces Art Party '16

Party Like an Artist. The Art Deco Weekend is approaching its 39th year and celebrates the opening of this event with Art Party '16, a signature showcase of exhibits and featured performers. Decorated as one large gallery set in the 1930's, this party encompasses a snapshot of what's to come. With a large following ready to party and mingle, this huge event will allow multi-faceted experiences take place at once. Different components will cater to every type of festival attendee, centered on the quirky and fun lifestyle vibe of the Art Deco Weekend. Media sponsors and other hosts will set up booths and party rooms for a centralized, yet unique experience. It’s a party within a party, guaranteed to keep you busy the entire weekend!

This event is a stylish flair for the extraordinary. With different "dress-up" days for different party events, patrons will have fun while taking a walk on the artsy side of Miami. Set in Wynwood, the heart of the art district, there's culture and variety for all. Past events include a classic car show, Deco dance-a-thon, fashion show and venue for live music and is open to visitors and local residents. Past exhibiting artists include David Gary Lloyd, JanRafael, Mark Diamond, J.A.S. Photography, Teepop art, Nancy Campos Art, Deming King Harriman, Achilles Secret, GAB Studio Art Group, Ian Fichman, Eugenio Jaramillo, Eleazar Delgado Studio, Guillermo Mazzotti, arteColomè by Jacqueline Colomè, Larry Alan Shane, Josephine Reyes, Star Trauth, Smadar Sasson, Nadine Creates, Gilles Hurtaud, Glenda Ramos, and Robert Korhonen, with jazz and big band musicians providing music and entertainment.

Art Deco weekend starts January 15, 2015. Activities for this event are endless, with private art classes, showcase works, and a look back into the past with a retro-styled party, definitely worth the money. Tickets for the event start at $30, with private party events starting at $50.

The Miami Design Preservation League (MDPL) was formed through the efforts of Barbara Baer Capitman and her son John Capitman. The initial impetus was to find a project to honor the United States’ bicentennial; the Capitmans worked with designers Leonard Horowitz and Lillian Barber to identify a concentration of 1930s buildings in South Miami Beach that the group felt could be a historic district of 20th century architecture. The host sponsor for the Art Deco Weekend, they join others in celebrating the success of life in the 20's and 30's.