health and wellness

All-Star Active’s Kids Ultimate Fitness Challenge


On May 7, The Kids Ultimate Fitness Challenge is unleashed in Boston, promoting All-Star Active while uniting adults and adolescents alike. The fitness event is totally mobile, and social media coverage is featured on every level. The coast-to-coast Kids Ultimate Challenge has gained steam in recent years, and it’s proven itself to be a fascinating experiential marketing effort by a highly innovative provider.

Action and Fun

While All-Star Active is focused on intensive exercise and daily activities, its lighthearted approach to kid-friendly fun is effective. The Kids Ultimate Fitness Challenge is considered the nation’s largest mobile fitness occurrence. Focused on promoting child activities and health, The Kids Ultimate Fitness Challenge extends its offers to all kids, at all ages, for a wealth of opportunities.

The event features a time-based obstacle course, live events and fitness “tests” to invoke excitement. Event-goers are expected to complete rounds of jumping jacks, tunnel crawls, jogs, sprints, wall crawls, hurdles and jump roping. While extensive, the eclectic mash-up of fitness activities creates an active environment for every participant. No event-goer is left behind, and all are prompted with healthy doses of information provided by expert health and fitness consultants.

Active Events as Marketing Utilities

As the event’s kids engage healthy lifestyle tidbits, parents engage lifestyle hints and tips. The event’s load of activities are family-friendly, too, encouraging cross-market collaboration. Frequently, brands targeting younger audiences rely upon older generations to determine purchasing options. All-Star Active is no different, and its design creates a fertile environment for the brand’s service promotions.

Event-goers are presented with All-Star Active’s Xtreme gaming to see the brand’s full breadth of opportunities. Families are further encouraged to engage healthier lifestyle options—maneuvering them closer to All-Star’s best offers. Of course, discounted Xtreme ride tickets are available for Living Social members, and both kids and families are presented with a wealth of offers contingent upon the All-Star Active social media presence.

Active events have a solid place in the marketing world, and they’re only becoming more relevant. As social media expands its utility, brands become further engaged. All-Star Active is currently a placeholder for industry respect, and its extension to active participation—when matched with a viable social media outreach campaign, is a potent maneuver. As kids and adults, alike, turn out to The Kids Ultimate Fitness Challenge, All-Star Active’s services achieve great promotion within the health and lifestyle industry.

The Dick’s Sporting Goods Hood to Coast Relay

Enhance your competitive spirit with the Dick’s Sporting Goods Hood to Coast Relay taking place on August 28-29, 2015. This 198-mile relay is in its 33rd year, welcoming runners and walkers from all over the world. This event welcomes local and national residents, and runners/walkers who are headed to Oregon for this special occasion. This event will simulate a track among the mountains, complete with bays for pit stops to drink water and eat food. A mini relay race to mirror the actual event. Participants can either use the actual track built around the venue and keep track of their miles, or utilize the digital simulators all throughout the venue. Sponsors and vendors alike will be able to display their products.

Workshops will be held around the venue on walking, running and how to stay healthy. There will be demonstrations on different types of shoes, what they do and how they can assist. Nighttime safety will also be offered as a workshop for those individuals who like to run or walk in the early morning hours or late in the evening.

“Teams” will be allowed to compete for prizes upon completion of certain milestones. Celebrity performers will be in attendance, as well as national runners who will be available to take pictures and discuss how running has changed their lives. This will be a two-day themed event to commemorate those who are walking or running in the main race. Vendors will be on hand selling shoes, clothing and other accessories for running and walking. Participants and attendees will be able to purchase clothing to participate in the event onsite.

Tickets for this multi-day event start at $200, which includes a t-shirt, digital tracking device to measure how many miles you have walked, access to all the sections of the event, and an autographed picture with a celebrity. Pictures with the celebrities will be an additional cost,

The annual Hood To Coast Relay takes place annually in late August, usually on the Friday and Saturday prior to Labor Day and is one of the largest and longest relays in the world. The Hood to Coast Race Series partners with a number of charities, including the American Lung Association, Historical Outreach Foundation, Boys and Girls Club, and Leukemia & Lymphoma Society. There are a number of additional races under the Hood to Coast series, including the Hippie Chicks Race Perks, Helvetia Race Perks, Red, White & Blues Race Perks, Crawfish Crawl Race Perks, Pints to Pasta Race Perks and the Turkey Trot Race Perks.