All-Star Active’s Kids Ultimate Fitness Challenge


On May 7, The Kids Ultimate Fitness Challenge is unleashed in Boston, promoting All-Star Active while uniting adults and adolescents alike. The fitness event is totally mobile, and social media coverage is featured on every level. The coast-to-coast Kids Ultimate Challenge has gained steam in recent years, and it’s proven itself to be a fascinating experiential marketing effort by a highly innovative provider.

Action and Fun

While All-Star Active is focused on intensive exercise and daily activities, its lighthearted approach to kid-friendly fun is effective. The Kids Ultimate Fitness Challenge is considered the nation’s largest mobile fitness occurrence. Focused on promoting child activities and health, The Kids Ultimate Fitness Challenge extends its offers to all kids, at all ages, for a wealth of opportunities.

The event features a time-based obstacle course, live events and fitness “tests” to invoke excitement. Event-goers are expected to complete rounds of jumping jacks, tunnel crawls, jogs, sprints, wall crawls, hurdles and jump roping. While extensive, the eclectic mash-up of fitness activities creates an active environment for every participant. No event-goer is left behind, and all are prompted with healthy doses of information provided by expert health and fitness consultants.

Active Events as Marketing Utilities

As the event’s kids engage healthy lifestyle tidbits, parents engage lifestyle hints and tips. The event’s load of activities are family-friendly, too, encouraging cross-market collaboration. Frequently, brands targeting younger audiences rely upon older generations to determine purchasing options. All-Star Active is no different, and its design creates a fertile environment for the brand’s service promotions.

Event-goers are presented with All-Star Active’s Xtreme gaming to see the brand’s full breadth of opportunities. Families are further encouraged to engage healthier lifestyle options—maneuvering them closer to All-Star’s best offers. Of course, discounted Xtreme ride tickets are available for Living Social members, and both kids and families are presented with a wealth of offers contingent upon the All-Star Active social media presence.

Active events have a solid place in the marketing world, and they’re only becoming more relevant. As social media expands its utility, brands become further engaged. All-Star Active is currently a placeholder for industry respect, and its extension to active participation—when matched with a viable social media outreach campaign, is a potent maneuver. As kids and adults, alike, turn out to The Kids Ultimate Fitness Challenge, All-Star Active’s services achieve great promotion within the health and lifestyle industry.

ABC Kids Expo

Experience interactive learning with the ABC Kids Expo, held October 18-21 in Las Vegas, Nevada. As part of the international showcase, this event in Miami will mirror the actual event. The venue will feature the virtual reality show component being held in Las Vegas, and will be designed exactly like the venue in Las Vegas with three themed sections representing over 65 countries in a variety of exhibits, sales reps and companies geared toward offering connectivity, educational conferences and innovative solutions.

Large advertising displays from sponsorship companies will direct traffic to each section, complete with tutorials on cultures and customs from each of the international country participants. A children’s fashion show will occur both days, displaying new styles and trends in kids wear. Shoe companies will also be on hand to display their selections, with free measuring available.

Attracting a diverse audience of teachers and education professionals, this two-day venue will highlight innovative concepts in learning, offer workshops on teaching fundamentals and integrating technology into the classroom, explore new inventions in kids products, and provide a chance for the media to get an up close and personal look at the items displayed at the venue in Las Vegas.

Huge rotating screens will display new products being featured, with food, drinks and a live fashion show. Sponsors will host special sections to display their products, while there will be VIP areas for an interactive look at some of the more advanced technological products on the market. This show will mirror that of a conference, designed to bring people together who understand the need for technological innovations in learning.

Some of the areas that will be highlighted include baby land, innovative tech toys, learning centers for educational innovation, and new products. Day two of the venue is open to expectant mothers, mothers with small children and the distributors of infant clothing and products. This section will host workshops on infant care and ways to expose children to technology at a young age. Individuals in this area will be able to meet the inventors of baby products and ask questions about their products and services.

A trade-based event, tickets start at $150 per person, and a badge is required. Single day passes are also available at $75. All attendees will receive a lanyard, id badge and tote bag to “shop” among the many vendors and sponsor organizations of this affair.