How the Gingerbread House Turned to the Future


Taste of Home is well-known for its presentation of lifelike displays. In the past two years, it’s delivered one-of-a-kind, life-size gingerbread houses. Every holiday, its annual display is paired with a nearby tree lighting ceremony—redefining holiday cheer with wholesome experiences.

Sharing an Iconic Brand

Both Taste of Home and Folgers are iconic brands—each with equally iconic histories. Responsible for bringing families together, displaying wholesome experiences and interacting with consumers, Taste of Home is returning with its fan-favorite Gingerbread Boulevard.

Gingerbread Boulevard brings a fully interactive hotspot to brand-lovers. The brands welcomes park visitors via its Visual Shazam facial recognition technology. As event-goers travel, they experience a 360-degree view of each gingerbread home. Each interior is interactive, letting visitors click around hotspots and take selfie photographs. Taste of home packs a wealth of holiday traditions into a single hotspot, so no stone is left unturned.

The Future of Holiday Experiential Marketing

Every Gingerbread Boulevard home celebrates the many cultures Taste of Home reaches. Last year, displays included Ski Chalet, Surf Shack, Houseboat and Farmstead. Every display additionally features life-size candy decorations, giving event-goers something physical to touch alongside the event’s augmented hotspots.

While Folgers and Taste of Home products are consumed year-round, the holiday season is an excellent time for cross-brand features. Twix, Snickers, M&Ms and Dove, too, are present, and each can be added to family favorite recipes available throughout the experience.

Taste of Home, today, is a leading producer of cooking, food and entertainment information. It’s responsible for helping home cooks engage media, enjoy comfort and meet with other enthusiasts within the digital community. For this reason, its experiential marketing event is highly unique.

The Media Crossover

Gingerbread Boulevard makes an impressive impact in the Taste of Home magazine, too. Paired with the taste of Home Cooking School, many of the brand’s displays comprehensively support cooking enthusiasts every year.

By blending expertise and energy, Taste of Home’s 24 million fans assist the brand directly. Inspiration is always preserved, and Gingerbread Boulevard, every year, succeeds in presenting the Folgers way.

Come Be a Kid Again with MCM and Soho Studios


At Soho Studios, we believe everyone gets the chance to be a kid. It’s time to enrich the lives of others, fostering a love for everything cultural while promoting community involvement. By meeting children across the multicultural community, Soho Studios and the Miami Children’s Museum offer extensive meet-ups with programs, exhibits and art displays.

The Community Connection

The Miami Children’s Museum is all about community. Here at Soho Studio’s, we’re all about networking. Florida residents can kick back, enjoy the festivities and engage community efforts at every level. At every turn, an exhibit waits to be found. The Miami Children’s Museum’s “Be a Kid Again” Gala presents the area’s leading cultural displays. While networking is a major event feature, entertainment, culinary delights and education, of course, are promoted.

Every child in the community is welcome, as are parents, to engage in the Museum’s teaching goals. The community connection is far-reaching, connecting event-goers with a variety of exhibits. Co-chaired by Christy and David Martin, alongside Daniela Swaebe and Michael Comras, the Be a Kid Again Gala excels in connecting Soho Studios with its wonderful surrounding community.

Fundraising at the Family Level

Soho Studios believes every fundraising opportunity thrives upon family involvement. To meet the community’s needs, Soho has connected with museum professionals. Programs, interactive exhibits and art-related learning materials are only the beginning.

Powerful fundraising excels when children of all ages are allowed to imagine, learn, play and create together. In the past, Soho Studios has assisted with similar community involvement initiatives. No great idea is created alone, and we believe fun begins with helping others. Miami Children’s Museum is one of the area’s premier institutions, serving entire families by inspiring them about their surrounding community’s needs. By prompting involvement via literacy programs, art workshops and childhood education, Miami Children’s Museum succeeds in raising awareness.

A Wonderful Outreach Location

Soho Studios is located in Wynwood, Miami’s Art District. Over the years, it’s evolved to encompass the city’s expression. Soho Studios is Miami’s epicenter of expression, creativity and opportunity. Every campaign, fundraising event and initiative is treated with sincerity. Soho Studios believes in Miami Children’s Museum, and we’re proud to create a platform of continuity for future efforts.

Visit our studios, and check out our extensive art, culture and education showcase. At Soho Studios, events are constantly changing. The community always comes first, as do its needs. With over 70,000 square feet available, we’re ready to host extravagant, yet intuitive, community support events. Come on over, and be a kid again at one of this year’s biggest gala’s. We’ll be waiting, and we’ll be ready to show you the enthusiasm of our community’s bright, intelligent minds.

ABC Kids Expo

Experience interactive learning with the ABC Kids Expo, held October 18-21 in Las Vegas, Nevada. As part of the international showcase, this event in Miami will mirror the actual event. The venue will feature the virtual reality show component being held in Las Vegas, and will be designed exactly like the venue in Las Vegas with three themed sections representing over 65 countries in a variety of exhibits, sales reps and companies geared toward offering connectivity, educational conferences and innovative solutions.

Large advertising displays from sponsorship companies will direct traffic to each section, complete with tutorials on cultures and customs from each of the international country participants. A children’s fashion show will occur both days, displaying new styles and trends in kids wear. Shoe companies will also be on hand to display their selections, with free measuring available.

Attracting a diverse audience of teachers and education professionals, this two-day venue will highlight innovative concepts in learning, offer workshops on teaching fundamentals and integrating technology into the classroom, explore new inventions in kids products, and provide a chance for the media to get an up close and personal look at the items displayed at the venue in Las Vegas.

Huge rotating screens will display new products being featured, with food, drinks and a live fashion show. Sponsors will host special sections to display their products, while there will be VIP areas for an interactive look at some of the more advanced technological products on the market. This show will mirror that of a conference, designed to bring people together who understand the need for technological innovations in learning.

Some of the areas that will be highlighted include baby land, innovative tech toys, learning centers for educational innovation, and new products. Day two of the venue is open to expectant mothers, mothers with small children and the distributors of infant clothing and products. This section will host workshops on infant care and ways to expose children to technology at a young age. Individuals in this area will be able to meet the inventors of baby products and ask questions about their products and services.

A trade-based event, tickets start at $150 per person, and a badge is required. Single day passes are also available at $75. All attendees will receive a lanyard, id badge and tote bag to “shop” among the many vendors and sponsor organizations of this affair.