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What to Expect: Event Marketing Trends for the 2017 Super Bowl

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Every year, the Super Bowl yields a wealth of advertisement opportunities. As one of America’s most televised events, it’s a great venue for TV campaigns, significant brand moves and digital ad support. Today, the event’s latest news hits, advertisements and brand moves govern new event trends. The Super Bowl might be a televised event, but its ramifications are huge. Below, we’re covering the five biggest, baddest event marketing trends likely to spawn from the 2017 Super Bowl. Consume with caution, as they’re certainly unstoppable.

One: Blackjack

The Elevate Management Group, Dr. Quang & Staci, Wade Smith and Henderson are teaming up, and they’re getting ready to power the massive elite event during 2017’s biggest game. Featuring a Casino-Royale-esque style of play, the Bulls & Blackjack event will be a celeb-fueled tournament guaranteed to drive poker players wild. Get ready for a mad dash to poker-centric marketing events. More interestingly: Get ready for charity-funded gaming.

Two: Recycling

The Recycling Rally kicks off on January 21. While other exciting events, big milestones and multifaceted marketing initiatives are festival-centric, the Recycling Rally serves as a multi-day party to benefit those in need while promoting big-name brands. Another community-centric event, the Recycling Rally is expected to spawn a wealth of communal events in 2017.

Three: Leather

Leather & Laces, to be exact. 2017’s longest-running Super Bowl party is back, and it’s likely to be the hottest place around. Focusing on chic attire, open bars and premium drinks, Leather & Laces constantly promotes glamorous marketing events focused on, well, the love of being alive. Hand-rolled Sushi, hors d'oeuvres and other great selections constantly spawn food-centric marketing initiatives, so be on the lookout.

Four: Fine Cuisine

Where food, itself, is considered, The Taste of the NFL is expected—yet again—to promote fine cuisine marketing initiatives. Take part in a silent auction, experience sports memorabilia and get ready for a general sweep of sports-dining-related marketing initiatives. We’re thinking dine-in-with-player events, coach cookouts and team-centric restaurant partnerships, on this one.

Five: Football Teams

To push the buck further, actual football teams are expected to stand out, this year. The NFL Experience Driven by Genesis is the Super Bowl’s addition to big-scale parties. Presented through Visa, the event’s sessions will bring player-and-attendee interactions to life. Every year, autograph sessions propel football team walks, bee-powered meet-ups and in-depth player sessions.

So, where’ll you be? As a marketer, a promoter, a PR guru or as a future entrepreneur, it’s your job to attend these events. Give them a whirl, and find out what consumers will navigate to, next. There’s plenty of merchandise, social media access and youth football clinics to go around.

Come Be a Kid Again with MCM and Soho Studios

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At Soho Studios, we believe everyone gets the chance to be a kid. It’s time to enrich the lives of others, fostering a love for everything cultural while promoting community involvement. By meeting children across the multicultural community, Soho Studios and the Miami Children’s Museum offer extensive meet-ups with programs, exhibits and art displays.

The Community Connection

The Miami Children’s Museum is all about community. Here at Soho Studio’s, we’re all about networking. Florida residents can kick back, enjoy the festivities and engage community efforts at every level. At every turn, an exhibit waits to be found. The Miami Children’s Museum’s “Be a Kid Again” Gala presents the area’s leading cultural displays. While networking is a major event feature, entertainment, culinary delights and education, of course, are promoted.

Every child in the community is welcome, as are parents, to engage in the Museum’s teaching goals. The community connection is far-reaching, connecting event-goers with a variety of exhibits. Co-chaired by Christy and David Martin, alongside Daniela Swaebe and Michael Comras, the Be a Kid Again Gala excels in connecting Soho Studios with its wonderful surrounding community.

Fundraising at the Family Level

Soho Studios believes every fundraising opportunity thrives upon family involvement. To meet the community’s needs, Soho has connected with museum professionals. Programs, interactive exhibits and art-related learning materials are only the beginning.

Powerful fundraising excels when children of all ages are allowed to imagine, learn, play and create together. In the past, Soho Studios has assisted with similar community involvement initiatives. No great idea is created alone, and we believe fun begins with helping others. Miami Children’s Museum is one of the area’s premier institutions, serving entire families by inspiring them about their surrounding community’s needs. By prompting involvement via literacy programs, art workshops and childhood education, Miami Children’s Museum succeeds in raising awareness.

A Wonderful Outreach Location

Soho Studios is located in Wynwood, Miami’s Art District. Over the years, it’s evolved to encompass the city’s expression. Soho Studios is Miami’s epicenter of expression, creativity and opportunity. Every campaign, fundraising event and initiative is treated with sincerity. Soho Studios believes in Miami Children’s Museum, and we’re proud to create a platform of continuity for future efforts.

Visit our studios, and check out our extensive art, culture and education showcase. At Soho Studios, events are constantly changing. The community always comes first, as do its needs. With over 70,000 square feet available, we’re ready to host extravagant, yet intuitive, community support events. Come on over, and be a kid again at one of this year’s biggest gala’s. We’ll be waiting, and we’ll be ready to show you the enthusiasm of our community’s bright, intelligent minds.