The Real Deal 2016 Took over Soho Studios Miami

Hiten Samtani, Venus Williams and Kobi Karp (Credit: Jose Larrotta) via

Hiten Samtani, Venus Williams and Kobi Karp (Credit: Jose Larrotta) via

On October 20, between 10 a.m. and 6 p.m., The Real Deal presented its Third Annual South Florida Real Estate Forum and Showcase in Miami’s Soho Studios. The Wynwood district, renowned for its high-energy events and diverse panels, was host to major topics, real estate innovation, exhibitors and the promotion of local merchants.

A Mass Exhibitor Collection

The Real Deal is South Florida’s biggest event yet, featuring over 50 exhibitors alongside five expert panels. Both event-goers and industry impactors were welcome, discussing real estate insights, strategies and deals with the market’s biggest forces. Among popular influencers was Venus Williams—who shared her love of marketing design.

The market, itself, has changed quite a bit. The Real Deal’s pop-up crowds, early in the day, were standing-room-only visitors. As the panel spaces developed, however, discussion about the industry arose. Developers discussed the condo market, hospitality leaders took to office sectors and commercial brokers discussed retail’s changing environment. On the event’s other end, residential brokers discussed market slowdowns while financial professionals discussed real estate debt.

All About the Resources

Aside from real estate discussion, The Real Deal prompted a collaboration of lenders and investors. Today’s real estate loans have changed, requiring different priorities and professional approaches to succeed. The event’s real estate professionals were, of course, invited to luxury booths. The Estates of Acquilina, One Sotheby’s International Realty, Paramount Miami Worldcenter and One River Point were all there, and each contributed to the healthy network of borrowing and discussion.

As many professional attendees discussed, the event’s networking was its core. Bustling solution booths offered virtual reality goggles, and new developments were shared with patrons in real-time extravaganzas. Every project, having received a careful touch, served to cast away the market’s growing uncertainty. While the Real Deal served to promote real estate discourse—even health—the event’s heart existed as a safe place for many like-minded professionals.

A Twist on Modern Discussion

The global market’s uncertainty is deserving of new construction designs, plans and innovations. Because of its lacking velocity, real estate may reveal dangerous waters for some. Developers attending the event were urged to wait—discussing land options before new projects were launched.

The Real Deal’s event, while a marketing one in its core, subverted the age-old “come and talk” vibe most leading impactors promote. Discussion, trade opportunities and celebration permeated the Real Deal’s event environment. At the end of the day: It isn’t a bad thing at all.

Why Beam Suntory Wants to Educate its Consumers


Beam Suntory has a good reputation, and it’s been busy redefining its marketing strategies. Mixing the consumer’s love for its time-tested-and-true spirit with a little creativity, the U.S. bourbon company created new categories of entertainment and education.

All About the Pop-Up Shop

The brand camped out in John F. Kennedy International Airport, offering providers an unforgettable experience via a wonderful taste campaign. Its Bourbon Legends pop-up in Terminal 4 wasn’t simply a tasting stand. It was an entire experience.

Beam Suntory’s Bourbon Legends program isn’t new, either. It debuted at John F. Kennedy Airport last fall, highlighting the brand’s massive bourbon collection. Among these were its much-loved Maker’s Mark and Jim Beam. The sampling campaign was successful—earning a spot in August for a reboot.

A Record-Number Success

Where pop-up stands are concerned, Beam Suntory couldn’t have struck closer to gold. It hit the airport’s arrival and departure sweet spot, engaging the location’s record-high visitation numbers. Both international and domestic travelers were exposed to the pop-up stand, highlighting their 2016 trips with bourbon-fueled fun.

Much of Beam Suntory’s success is due to its positioning. Within an airport space, passerby have time. More importantly, they have time to kill. Airport denizens may be a hustled bunch, but they’re constantly ready to stop, shop and explore new brand opportunities.

The One-On-One Education Counter

Packed with aged barrels, classic designs and age-old attributions to bourbon culture, Beam Suntory’s pop-up space prioritized a rustic vibe encasing fantastic artwork. Here, the brand’s 221 years of success was the focus. Informing customers about its bourbon collection’s best ingredients, Beam Suntory created an education counter built to last. The “mini master classes,” as they were called, gave brand viewers the freedom needed to explore everything Beam Suntory. The event’s own Bourbon Legends pocket handbook was given out, helping bourbon-lovers with product information.

Of course, no product promotion is without purchasing options. Beam Suntory created a small gift program—a leather bottle protector giveaway—to visitors spending over $75 in the terminal’s pop-up shop.

A Classic Approach to a Classic Brand

Beam Suntory is well-received by its audience. It’s repeatedly been aligned with America’s best bourbon options, and its adherence to classic recipes certainly gives it a leg up in today’s marketing world.

An American airport location is fitting, then, to promote the brand’s constant ability to please bourbon connoisseurs. Sometimes, a truly American experience must take place in a truly American destination. One of the more creative pop-up locations chosen by liquor providers, JFK Airport certainly promoted a positive sales atmosphere. Whether it was the wood paneling or 2016’s dizzying travel months, the brand hit success in little to no time at all.

If your company is looking for a venue for its own experiential marketing event, check out our studio spaces.  Our multiple event spaces are perfect for events of various sizes, so you can be sure that you can fit any size crowd inside. Whether you're planning one event or a multi-venue tour, make sure one of your stops is at Soho Studios!

The Real Deal South Florida's 3rd Annual Real Estate Showcase & Forum


Get Ready, South Florida, for The Real Deal's South Florida 3rd Annual Real Estate Showcase and Forum to be held at SOHO Studios on Thursday, October 20, 2016 from 10 AM until 6 PM.  This promises to be one of the biggest Real Estate events ever! The Real Deal, considered the bible of New York City's real estate, is hosting what they are already promoting as their record-breaking real estate showcase listing a full day of panels, networking and viewing new developments.  Last year's event hosted more than 4,500 real estate professionals and business leaders and this year's event already promises to exceed those numbers.

Save the Date.  If you are a real estate professional, or someone just interested in learning more about South Florida's real estate then you'll want to make sure you're at this event.  The event has grown exponentially so much so that they have tripled the venue space in order to accommodate the attendees.  Here are a few more reasons you should be at The Real Deal's South Florida 3rd Annual Real Estate Showcase and Forum:

  • The event is going to be huge, so The Real Deal plans to accommodate their guests at the beautiful SOHO Studios , our own venue which also happens to be Miami’s largest event space.  Situated in the Wynwood district, it is a one of a kind large event venue space designed to host functions from 150 to thousands.
  • All attendees will be privy to a full day of events including 4 Panels and great food & drinks compliments of local Miami merchants.
  • This year's event will host 4 Panels, 50 Developments, and 4,500 plus Prospects. You won't believe how much there is to see and do.
  • This not to be missed opportunity to network and expose your brand is so extraordinary that it sells out sponsorships every year.  Confirmed sponsor for this year's event include:

Douglas Elliman Real Estate, U.S. Immigration Fund, One/Southeby's International Realty, ArX Solutions, Meridian Capital Group, The Palms Residences, The Highlands, Jenn-Air, ALNO, Citi, Paramount Miami Worldcenter, Oneworld Properties, and Allure.  

About The Real Deal

The Real Deal knows and understands their business... and yours.  Since 2003 they have delivered time sensitive industry news and in-depth reports with a monthly circulation of over 60,000 readers and over 1 million unique visitors monthly online.  They are on the cutting-edge when it comes to real estate across the nation, and when it comes to the issues and needs unique to real estate professionals they are at the top of the pile.  Just recently The Real Deal received a record-breaking 12 National Association of Real Estate Editors awards.  Among their top honors was the Gold for Best Residential Trade Magazine and a Silver for Best Commercial Trade Magazine.

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ABC Kids Expo

Experience interactive learning with the ABC Kids Expo, held October 18-21 in Las Vegas, Nevada. As part of the international showcase, this event in Miami will mirror the actual event. The venue will feature the virtual reality show component being held in Las Vegas, and will be designed exactly like the venue in Las Vegas with three themed sections representing over 65 countries in a variety of exhibits, sales reps and companies geared toward offering connectivity, educational conferences and innovative solutions.

Large advertising displays from sponsorship companies will direct traffic to each section, complete with tutorials on cultures and customs from each of the international country participants. A children’s fashion show will occur both days, displaying new styles and trends in kids wear. Shoe companies will also be on hand to display their selections, with free measuring available.

Attracting a diverse audience of teachers and education professionals, this two-day venue will highlight innovative concepts in learning, offer workshops on teaching fundamentals and integrating technology into the classroom, explore new inventions in kids products, and provide a chance for the media to get an up close and personal look at the items displayed at the venue in Las Vegas.

Huge rotating screens will display new products being featured, with food, drinks and a live fashion show. Sponsors will host special sections to display their products, while there will be VIP areas for an interactive look at some of the more advanced technological products on the market. This show will mirror that of a conference, designed to bring people together who understand the need for technological innovations in learning.

Some of the areas that will be highlighted include baby land, innovative tech toys, learning centers for educational innovation, and new products. Day two of the venue is open to expectant mothers, mothers with small children and the distributors of infant clothing and products. This section will host workshops on infant care and ways to expose children to technology at a young age. Individuals in this area will be able to meet the inventors of baby products and ask questions about their products and services.

A trade-based event, tickets start at $150 per person, and a badge is required. Single day passes are also available at $75. All attendees will receive a lanyard, id badge and tote bag to “shop” among the many vendors and sponsor organizations of this affair.