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Community: Adobe's Stunningly Effective MAX 2016 Pavilion

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Pavilion-based events are all about bringing attendees into the experience, and Adobe MAX's Community Pavilion did not disappoint. It used a variety of unique and offbeat methods to get people fully immersed and keep their attention throughout the event. There's no doubt that this area was noticed – not just for its many electronics-based exhibits, but for the scattering of pool float-style seats on the floor in one area. Here, patrons got to relax in inflatable geese, flamingoes, and turtles to play with Adobe software on tablets or just take a load off their feet. In the background, a big LEGO-style bench provided more elevated seating in a more solid form.

Elsewhere, the exhibits took on a more traditional look for a software/electronics event, but they didn't skimp on providing activities. A project area with big screens was dedicated to Adobe's Make It software and gave visitors a chance to check it out in person. Other hands-on exhibits included one that let users make custom t-shirts, an examination of the emotions involved in creativity, and an area that included real Airstream trailers indoors along with recharging stations for patrons' devices.

Overall, the Adobe MAX event did two very important things for the company. It let the firm showcase its overall look and feel, which is one of creativity that can be taken in any direction a customer chooses. Next, it allowed users to see all of its offerings in a way that got them to actually try them out. This is very important for companies whose products are better off experienced than merely explained.

Your company doesn't have to be Adobe to put on a great, fully-immersive show. All you need is an exciting theme and some exhibits for people to interact with.

You also need a venue large enough to hold your expected audience. Our venue, Soho Studios in Miami, can provide up to 70,000 feet of space that can be adapted for any event. We can even repaint it to match your specs or transform it for more extensive extravaganzas. Just give us a call. We'll be glad to work with you.

The Real Deal 2016 Took over Soho Studios Miami

Hiten Samtani, Venus Williams and Kobi Karp (Credit: Jose Larrotta) via TRD.com

Hiten Samtani, Venus Williams and Kobi Karp (Credit: Jose Larrotta) via TRD.com

On October 20, between 10 a.m. and 6 p.m., The Real Deal presented its Third Annual South Florida Real Estate Forum and Showcase in Miami’s Soho Studios. The Wynwood district, renowned for its high-energy events and diverse panels, was host to major topics, real estate innovation, exhibitors and the promotion of local merchants.

A Mass Exhibitor Collection

The Real Deal is South Florida’s biggest event yet, featuring over 50 exhibitors alongside five expert panels. Both event-goers and industry impactors were welcome, discussing real estate insights, strategies and deals with the market’s biggest forces. Among popular influencers was Venus Williams—who shared her love of marketing design.

The market, itself, has changed quite a bit. The Real Deal’s pop-up crowds, early in the day, were standing-room-only visitors. As the panel spaces developed, however, discussion about the industry arose. Developers discussed the condo market, hospitality leaders took to office sectors and commercial brokers discussed retail’s changing environment. On the event’s other end, residential brokers discussed market slowdowns while financial professionals discussed real estate debt.

All About the Resources

Aside from real estate discussion, The Real Deal prompted a collaboration of lenders and investors. Today’s real estate loans have changed, requiring different priorities and professional approaches to succeed. The event’s real estate professionals were, of course, invited to luxury booths. The Estates of Acquilina, One Sotheby’s International Realty, Paramount Miami Worldcenter and One River Point were all there, and each contributed to the healthy network of borrowing and discussion.

As many professional attendees discussed, the event’s networking was its core. Bustling solution booths offered virtual reality goggles, and new developments were shared with patrons in real-time extravaganzas. Every project, having received a careful touch, served to cast away the market’s growing uncertainty. While the Real Deal served to promote real estate discourse—even health—the event’s heart existed as a safe place for many like-minded professionals.

A Twist on Modern Discussion

The global market’s uncertainty is deserving of new construction designs, plans and innovations. Because of its lacking velocity, real estate may reveal dangerous waters for some. Developers attending the event were urged to wait—discussing land options before new projects were launched.

The Real Deal’s event, while a marketing one in its core, subverted the age-old “come and talk” vibe most leading impactors promote. Discussion, trade opportunities and celebration permeated the Real Deal’s event environment. At the end of the day: It isn’t a bad thing at all.

The Real Deal South Florida's 3rd Annual Real Estate Showcase & Forum

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Get Ready, South Florida, for The Real Deal's South Florida 3rd Annual Real Estate Showcase and Forum to be held at SOHO Studios on Thursday, October 20, 2016 from 10 AM until 6 PM.  This promises to be one of the biggest Real Estate events ever! The Real Deal, considered the bible of New York City's real estate, is hosting what they are already promoting as their record-breaking real estate showcase listing a full day of panels, networking and viewing new developments.  Last year's event hosted more than 4,500 real estate professionals and business leaders and this year's event already promises to exceed those numbers.

Save the Date.  If you are a real estate professional, or someone just interested in learning more about South Florida's real estate then you'll want to make sure you're at this event.  The event has grown exponentially so much so that they have tripled the venue space in order to accommodate the attendees.  Here are a few more reasons you should be at The Real Deal's South Florida 3rd Annual Real Estate Showcase and Forum:

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  • The event is going to be huge, so The Real Deal plans to accommodate their guests at the beautiful SOHO Studios , our own venue which also happens to be Miami’s largest event space.  Situated in the Wynwood district, it is a one of a kind large event venue space designed to host functions from 150 to thousands.
  • All attendees will be privy to a full day of events including 4 Panels and great food & drinks compliments of local Miami merchants.
  • This year's event will host 4 Panels, 50 Developments, and 4,500 plus Prospects. You won't believe how much there is to see and do.
  • This not to be missed opportunity to network and expose your brand is so extraordinary that it sells out sponsorships every year.  Confirmed sponsor for this year's event include:

Douglas Elliman Real Estate, U.S. Immigration Fund, One/Southeby's International Realty, ArX Solutions, Meridian Capital Group, The Palms Residences, The Highlands, Jenn-Air, ALNO, Citi, Paramount Miami Worldcenter, Oneworld Properties, and Allure.  

About The Real Deal

The Real Deal knows and understands their business... and yours.  Since 2003 they have delivered time sensitive industry news and in-depth reports with a monthly circulation of over 60,000 readers and over 1 million unique visitors monthly online.  They are on the cutting-edge when it comes to real estate across the nation, and when it comes to the issues and needs unique to real estate professionals they are at the top of the pile.  Just recently The Real Deal received a record-breaking 12 National Association of Real Estate Editors awards.  Among their top honors was the Gold for Best Residential Trade Magazine and a Silver for Best Commercial Trade Magazine.