soho studios

Event Decor: How to Create a Memorable Floor

Yes, your event’s flooring is important. Whether you’re installing high-tech pads, decorative carpets or subtle comfort areas, your marketing event’s bottommost layer will need to be spruced up. Event-goers may look up, but they’re bound to check out the floor when navigating traffic. If you want to harness today’s latest, greatest marketing techniques, you’ll need to reinvigorate your space from the ground up. Here’s how.

Use Bricks for Branding

Don’t worry: You won’t seem too old-fashioned. Even if you’re promoting technology, all-brick displays promote class, timelessness and security. Check out your local provider’s offerings, and find a space for sponsor information, logos and branding images. This is an exceptional option for outside events, too, as you needn’t worry about these branding images being washed away. Check out gardening bricks, too, as garden bricks are excellent opportunities for complex images.

Install a Glass Floor Over a Pool

There’s a reason today’s nightclubs and bars are turning to glass pool covers. When lighting is prioritized, the effect can be stunning. You needn’t make the pool accessible, either. Simply add lighting, install a design or two, and cap it off. Make the area a dance floor, and install your brand’s innovative demos off to the side—near the wet bar. If you really want to shine on event-goers, install a neon sign, flowers or displays beneath the glass.

Install a Plexiglass Cover

If you don’t have a pool, you can still get the glass-bound effect with plexiglass. Designers like Preston Bailey offer unique, all-glass dance floors. Capable of hosting an event “focal point,” these floors can harness high-tech lights, art and even flowers. Your guests will love it, and they’re hype up your future events, too.

Create Digital Demo Booth Floors

If you have the money, try installing high-tech picture floors. Fully digital, these floors can present images and movies. They even have slideshow capabilities. They’re constructed with dense materials, so you won’t need to worry about event-goers shattering any television screens. Flash your brand’s image, write notes and—if you’re feeling creative—create a touch-sensitive space for your event’s premium guests.

Paint 3D Art

Floor-bound 3D art is becoming incredibly popular. So much so, in fact, businesses are hiring 3D landscape artists to create immersive, intuitive and funny event floors. While 3D art only pulls off its effects from certain angles, it still offers incredible photo opportunities. If you rep the 3D art, you’ll present your company’s creative side. Why not let the guests have a little fun?

In most cases, the areas your event-goers traverse will be your event’s most memorable aspects. Don’t skimp on the flooring. Align it with your event’s walls, ceiling and décor. You’d be surprised how well a high-tech floor can tie things together.

 

The Real Deal 2016 Took over Soho Studios Miami

Hiten Samtani, Venus Williams and Kobi Karp (Credit: Jose Larrotta) via TRD.com

Hiten Samtani, Venus Williams and Kobi Karp (Credit: Jose Larrotta) via TRD.com

On October 20, between 10 a.m. and 6 p.m., The Real Deal presented its Third Annual South Florida Real Estate Forum and Showcase in Miami’s Soho Studios. The Wynwood district, renowned for its high-energy events and diverse panels, was host to major topics, real estate innovation, exhibitors and the promotion of local merchants.

A Mass Exhibitor Collection

The Real Deal is South Florida’s biggest event yet, featuring over 50 exhibitors alongside five expert panels. Both event-goers and industry impactors were welcome, discussing real estate insights, strategies and deals with the market’s biggest forces. Among popular influencers was Venus Williams—who shared her love of marketing design.

The market, itself, has changed quite a bit. The Real Deal’s pop-up crowds, early in the day, were standing-room-only visitors. As the panel spaces developed, however, discussion about the industry arose. Developers discussed the condo market, hospitality leaders took to office sectors and commercial brokers discussed retail’s changing environment. On the event’s other end, residential brokers discussed market slowdowns while financial professionals discussed real estate debt.

All About the Resources

Aside from real estate discussion, The Real Deal prompted a collaboration of lenders and investors. Today’s real estate loans have changed, requiring different priorities and professional approaches to succeed. The event’s real estate professionals were, of course, invited to luxury booths. The Estates of Acquilina, One Sotheby’s International Realty, Paramount Miami Worldcenter and One River Point were all there, and each contributed to the healthy network of borrowing and discussion.

As many professional attendees discussed, the event’s networking was its core. Bustling solution booths offered virtual reality goggles, and new developments were shared with patrons in real-time extravaganzas. Every project, having received a careful touch, served to cast away the market’s growing uncertainty. While the Real Deal served to promote real estate discourse—even health—the event’s heart existed as a safe place for many like-minded professionals.

A Twist on Modern Discussion

The global market’s uncertainty is deserving of new construction designs, plans and innovations. Because of its lacking velocity, real estate may reveal dangerous waters for some. Developers attending the event were urged to wait—discussing land options before new projects were launched.

The Real Deal’s event, while a marketing one in its core, subverted the age-old “come and talk” vibe most leading impactors promote. Discussion, trade opportunities and celebration permeated the Real Deal’s event environment. At the end of the day: It isn’t a bad thing at all.

Toilet Paper Wall at New York Fashion Week

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Even toilet-paper gets its kicks in fashion. This year, Cottonelle created a highly unique offshoot beauty lounge to spruce up New York Fashion Week and change up typically showcased brands. Both creative and memorable, the toilet-paper brand’s hosted lounge created a variety of excitement-packed options for event-goers.

Pampering in Style

The toilet-paper market is tough to market. It isn’t, however, exclusive to typical comfort commercials. Cottonelle’s approach, harnessing the triumvirate of promotional power—gifts, celebs and media—took Fashion Week by storm with a rather ornamental element.

Attendees were pampered, offered photo ops, gifted with Cottonelle gift bags and were given meetings with industry influencers. Taking place at SoHo’s Openhouse, Cottonelle’s beauty lounge created, yes, an entire wall out of toilet paper rolls. The rolls, designed and placed along the wall, created a photo booth backdrop to encourage hygiene-related poses.

The Method and the Meaning

Cottonelle’s toilet paper wall was created to boost its CleanRipple Texture toilet-paper—which is one of the brand’s own innovations. Designed to clean better, CleanRipple Texture toilet-paper definitely benefits from an “all hygiene, no nonsense” marketing effort.

Cottonelle’s approach worked, too. Senior associate brand manager, Jeremy DeWitt, considered the event to be a major success, setting Cottonelle apart from typically flat patterns, uninspired visitation booths and, of course, the brand’s leading competitors. The toilet-paper industry, itself, is difficult to compete in due to the product’s marketing monopoly on television time. That said, experiential approaches certainly exist—and Cottonelle has hit it right on the head.

More than a Showcase

Cottonelle’s display, in essence, was a consumer visual test for CleanRipple’s design. The product’s showcase, being out front and center, was a compelling feature reveal. While a highly forward approach to display marketing, the massive toilet-paper wall wasn’t necessarily off-putting. Here, the brand’s dedication to its beauty lounge takes the main stage. Its attention to consumer interaction—and not only detail—won its visitor population’s heart.

The Sponsors and Affiliates

Few experiential marketing efforts, today, are solo efforts. Cottonelle utilized its big-industry brand partners to breathe life into the event, backing a truly unique idea with truly resourceful entities. Corso Coffee, Pulsaderm, YouCam Makeup and Nonni’s Foods, all sponsors and partners, directly assisted the beauty lounge’s creation.

Integrating sponsors into experiential approaches can be difficult, but Cottonelle’s resounding support reveals quite a lot about its strategy. Primarily, it works. Secondarily, it displays an overarching inclination to try new things. Few marketing creators have the intensity, the openness and the creativity to display toilet paper on a wall, but Cottonelle’s display proves such a venture is, indeed, a successful one. The event’s success is likely attributed to its initially bizarre ideation, right alongside its solid approach to practical marketing.

Art Basel - A perfect time in Miami

Art Basel Miami Beach 2011 is on the horizon, taking off on December 1 through 4. This is a very exciting time for Miami and the area surrounding Soho Studios takes on a new life. The international and local art community converges across the South Florida community. This art show is known to many as one of the most important art events in the world. Soho Studios is proud to be at the center of the Miami art district, you don't have to walk to far and you'll see the art walls and gallery shows.

This year is a most anticipated Art Basel show with prestigious artwork from across the globe. Take a peak at the list of over 250 galleries - Art Basel Miami Beach.

For more information about the Soho Studio art scene visit - Art Basel Miami

Fashion Show venue in Miami

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Soho Studios convention center is the hottest location for fashion events in Miami. Various fashion industry events and companies have hosted large events at our space. South Florida is a beacon for the fashion world and the mix of industrious space, models, photographers, artists, celebrities, swimsuits, and clothing is a perfect blend to make any event a success. Our space can be divided to host a spectacular fashion show or a more intimate release of a specific line.

Soho Studios in Miami is Style and Fashion
Soho Studios in Miami is Style and Fashion

Stay tuned for great updates on the fashion industry events at our Miami event space at Soho Studios.

miami fashion show event
miami fashion show event