Community: Adobe's Stunningly Effective MAX 2016 Pavilion


Pavilion-based events are all about bringing attendees into the experience, and Adobe MAX's Community Pavilion did not disappoint. It used a variety of unique and offbeat methods to get people fully immersed and keep their attention throughout the event. There's no doubt that this area was noticed – not just for its many electronics-based exhibits, but for the scattering of pool float-style seats on the floor in one area. Here, patrons got to relax in inflatable geese, flamingoes, and turtles to play with Adobe software on tablets or just take a load off their feet. In the background, a big LEGO-style bench provided more elevated seating in a more solid form.

Elsewhere, the exhibits took on a more traditional look for a software/electronics event, but they didn't skimp on providing activities. A project area with big screens was dedicated to Adobe's Make It software and gave visitors a chance to check it out in person. Other hands-on exhibits included one that let users make custom t-shirts, an examination of the emotions involved in creativity, and an area that included real Airstream trailers indoors along with recharging stations for patrons' devices.

Overall, the Adobe MAX event did two very important things for the company. It let the firm showcase its overall look and feel, which is one of creativity that can be taken in any direction a customer chooses. Next, it allowed users to see all of its offerings in a way that got them to actually try them out. This is very important for companies whose products are better off experienced than merely explained.

Your company doesn't have to be Adobe to put on a great, fully-immersive show. All you need is an exciting theme and some exhibits for people to interact with.

You also need a venue large enough to hold your expected audience. Our venue, Soho Studios in Miami, can provide up to 70,000 feet of space that can be adapted for any event. We can even repaint it to match your specs or transform it for more extensive extravaganzas. Just give us a call. We'll be glad to work with you.

Adobe's PhoneGap Day

Adobe’s PhoneGap Day is one part celebration, one part conference. Starting Jan. 28th, PhoneGap Day U.S. takes place at the brand’s intuitive Lehi office—and newcomers are welcomed to query or express excitement for everything phone-app related. Adobe packs everything else, including technology, food and entertainment.

Web Development Skills

Adobe’s PhoneGap Day excels in prioritizing the market’s brightest minds and resources. PhoneBag Day is about app improvement. It’s about web development, and it’s about leveraging main content with web-views. Adobe’s event teaches users to navigate controls, improve their platform and reach the market’s finest corners.

Adobe’s love of web development extends to another marketing maneuver, too: skill forecasting. Web development is incredibly reliant on the industry’s ability to facilitate new solutions, and PhoneGap Day grants Adobe the flexibility to view upcoming organization techniques. PhoneGap Day helps users learn native controls, edit content and update frequently. In some instances, Adobe’s PhoneGap Day trains upcoming industry impactors before formal partnerships are made.

Identifying the Brightest Minds

Unlike generic outreach programs, Adobe’s experiential PhoneGap Day targets the gurus and keen-minded. The industry’s brightest minds are directed to accelerate their platforms, optimize their development strategies and discuss with industry experts. PhoneGap Day, while for everyone, is highly geared towards Adobe’s action-oriented market.

Event-goers outline, build and design their apps, learning valuable implementation and marketing maneuvers. Push notifications are certainly prioritized, as the mobile industry has become increasingly “push oriented” in recent years. PhoneGap experts are prepared to share the best practices around, enlightening future minds with hot tips and tricks.

Workshops as Market Environments

Marketing events segment prospective buyer audiences into small slices, and Adobe’s grand-slam PhoneGap Day offers take advantage of smaller populations. Adobe’s hosted workshops, hosted on January 28 to accompany PhoneGap Day, let attendees choose their own learning adventure. Three different tracks are available—each with unique lesson plans and target demonstrations. Both seasoned experts and beginners are welcomed, and all sections are greeted with a Friday conference following the workshops.

Social Outreach

Integrated learning environments work rather well when paired with a pre-specified audience. Mobile app development reaches far, and many PhoneGap team members have been specifically trained to target new skill. The social technology world is similarly fueled by social media focal points: upcoming players who’ve discussed the world’s newest options and possibilities. PhoneGap Day harnesses these individuals, imbuing them with Adobe’s biggest ideas.

PhoneGap attendees gain access to key industry conversations, “what’s next” seminars and event swag. The event’s social side is definitely existent, and PhoneGap Day’s activities precede January 30th's Ski Day. PhoneGap carries a presence at Ski Day, too, inviting all attendees to relax for a day of fun, catered breakfast and ample discussion activities.