Mellow Mushroom is a continual food industry provider, targeting young audiences with delectable pizza, awesome events and a unique brand image. They’re teaming up with SweetWater Brewing Company to create the SweetWater 420 Fest in Atlanta, GA. Games, prizes—and, of course, plenty of beer and pizza—await on April 20th, 2016.
The SweetWater 420 Fest takes part in SweetWater’s environmental conservation efforts. The brand’s common statement, “You can’t make good beer without good water,” is commonly attributed to their excellent, nationwide efforts. Their Chattahoochee Riverkeeper and Waterkeeper Alliance partnership directly funds and raises awareness for the event, assisting community cleanup efforts alongside beer donations.
Intending to positively impact the community’s right to free water, The SweetWater 420 Fest prioritizes eco-friendly practices. Last year, the event reduced landfill waste by 30,000 pounds, diverting it through on-site, eco-focused activities. The SweetWater 420 Fest constantly offers volunteer-powered events, creating fun environments from pavilion restoration, park improvement initiatives, nature path reformation and venue cleanup. The Fest has currently donated over $120,000 in neighborhood and organizational funds, directed towards Park Pride, CPNO and Friends of Candler Park.
Partnerships, Outreach and Mellow Mushroom
Mellow Mushroom has expanded their brand since 1974. Their free-thinking brand image employs pizza, beer, family-operated events and grand journeys to facilitate the food industry’s growth. Greatly attached to the SweetWater 420 Fest, Mellow Mushroom’s latest franchise maneuvers will feature guest art contests, food booths and live events. The SweetWater 420 Fest is an excellent location, spanning across a large area capable of hosting a slew of activities. Of course, a multitude of branded merchandise will be available, boosting revenue alongside funds gathered from pizza and beer alone.
Mellow Mushroom also holds a unique opportunity in partnering with SweetWater Brewing Company’s other affiliates. SunTrust Bank, Happy Endings Productions, Centennial Olympic Park, Central Atlanta Progress and Park Pride have all assisted downtown Atlanta’s green lifestyle. Streetcar, too, has been involved, increasing the city’s ‘mobilized’ lifestyle. Mellow Mushroom, now, helps event happenings by prompting visitors to remove trash while planting plants and landscape throughout the event-hosting area.
The Mellow Mushroom Brand and Statement
From a brand perspective, Mellow Mushroom’s dedication to the SweetWater 420 Fest is incredibly telling. The restaurant has always been dedicated to mouthwatering food accompanies by world-friendly policies. SweetWater Brewing Company, aligned with the brand’s focus, makes an excellent partner.
Mellow Mushroom’s experimental marketing participation has granted it immersive access into the SweetWater Brewing Company’s fan foundation. Crafting unforgettable environments, the brand additionally gains from Twitter and Facebook appearances. Its ‘Fresh Tweets’ outreach program rings true to the SweetWater 420 Fest, tying up any loose ends while nodding, again, to the brand overlap between two eco-friendly entities.
Mellow Mushroom’s offered Mellow E-Club, famous for spreading event information, will likely propose options for future SweetWater 420 Fest attendees. Social Media, in the food and brew world, is an indispensable resource. As Mellow Mushroom gears up for its newest marketing opportunities, it’ll continue adhering to the SweetWater Brewing Company state of mind—one dedicated to community, happiness and great food.