Wells Fargo will present Equestfest on December 29, 2015 in Los Angeles’s well-recognized Equestrian Center. The two hour event promises a massive showcase of equestrian units—each participating in the 2016 Rose Parade. Beautiful horses, talented riders, dances, drills, trick demonstrations and more will be featured, engaging the audience with excellent riding and roping showcases. Wells Fargo commonly promotes equestrian events, reinforcing it's brand image by showcasing its six-horse stage coach in community parades.
The Wells Fargo Addition
Wells Fargo will promote a grand array of booths within the Equestrian Center’s vender court. Event-goers can stroll through sponsored stables, discuss the industry with riders, learn about tack processes and different horse breeds. At the low price of $15, event tickets are easily obtained. Both return visitors and newcomers alike engage in the event’s activities, expanding both a love of equestrians and the Wells Fargo name into the surrounding public.
Tickets, themselves, are purchased through the Sharp Seating Company. Wells Fargo, understandably, carries great interest in event comfort and arrangement. Their sponsorship of the December Equestfest similarly expands their professional network to access event providers, delivering enhanced connectivity via the Sharp Seating Company.
The Rose Bowl and Rose Parade
Wells Fargo catches an additional benefit with the events surrounding Rose Bowl and Rose Parade. Every New Year’s Day, multimedia views the Rose Parade and Rose Bowl Game, celebrating one of America’s favorite past times. Wells Fargo, commonly mentioned for their American military pledge support, continuously supports the nation’s identity throughout their marketing efforts.
The Rose Parade and Rose Bowl Game are over a century old, sustaining the country’s ideologies alongside music, flowers, festivities and sports. America’s New Year’s Celebration greets the world from year to year, enriching Rose Parade and Rose Bowl Game inclusions. The Equestfest directly precedes Rose-related festivities, priming consumers with action, learning and event amenities. As Wells Fargo sponsors and funds the event’s “High Noon” event, it significantly increases its Rose Parade and Rose Bowl pre-exposure.
Big Numbers and Connectivity
The Equestfest requires significant manpower to achieve excellence. Utilizing approximately 80,000 hours of annual manpower, Equestfest continuously enlists the help of 935 active non-profit Tournament of Rose Association assistance. The Tournament of Rose Association empowers events through its internationally recognizable Rose Parade and Rose Bowl. Every volunteer dedicates time to 31 committees, holding responsibilities ranging across parade participation, press maintenance and media coverage.
Wells Fargo, a chief connectivity provider, takes advantage from the event’s media coverage. As the event’s direct sponsor, it obtains massive visibility through The Tournament of Rose Association’s Facebook and Twitter campaigns. The “High Noon” Equidome event is covered via the establishment’s press headquarters, enabling Wells Fargo’s print media efforts. The Wells Fargo brand is currently expanding its marketing role, focusing on channel innovation. Similarly, their newest, millennial-directed campaign, “Done,” targets rising needs of easy banking.
Equestfest’s primary audience matches Wells Fargo’s growing market segment, enhancing their impact across social-media-hosted exclusives. Currently, Wells Fargo has 275,000 employees and impacts over 90 businesses. As it shifts its needs to accommodate for ever-shifting social media requirements, the brand will certainly gain a boost from Rose-centric sponsorships.