When a special event needs to be taken to the very top level of specialness, KBY Designs pulls out all the stops. One recent example of their work was a beach party, which was set up to show potential customers what they could do. What made it so different from other such parties? The first difference was its location on the banks of the Dead Sea. What happened next, however, is what made it so special. Ten Truckloads of Sand Start Things Off
Bringing sand to a beach may seem strange to those who don't live near water, but it's actually basic preparation in many areas. The sand naturally found near water is often more like gravel, is muddy, or has other undesirable traits. Covering it up with a better grade of sand is often the solution. KBY Designs, however, wasn't satisfied with a small patch of improved beach. They used 10 truckloads' worth of good sand to make sure that the entire planned space would look and feel beautiful.
No Mere Volleyball Net for This Party
Since this was a high-end event, the right trappings had to be brought in. Some of the added accouterments included an eatery under an open-sided tent, outdoor market-style plants, fruits, and other themed items, market umbrellas to keep the people cool, pails of Dead Sea mud for children to play with, and plenty of services. The company worked with a multitude of subcontractors to make sure everything went off perfectly. These subcontractors included caterers, bar service providers, and a company that provides child-watching services for events.
The catering was especially notable. Instead of bringing in pre-cooked food on trucks, it brought in a big tabun oven and cooked everything on the spot. Fresh fruits, vegetables, and breads were also displayed around this stand and were used in the meals. In keeping with the overall theme, the food was of a light Mediterranean style.
The Possibilities Are Endless
This is just one example of how a special event can be made unforgettable, and how it can be used to truly show potential customers a party planner's capabilities. The key is to make such an event match the tastes of the target market and then do it in truly grand style. Word will quickly get out, greatly increasing the memorability of the brand. After it's over, consider releasing a highlight reel as an advertisement so more people know how well the company fits their interests.
If you're looking for a place to hold an experiential marketing event that doesn't require traveling to the Dead Sea, check out our space at Soho Studios. We make it easy to set up the perfect experience.