It isn’t often art and food are mixed so intimately. Sara Myers’ cooking series, titled “Sprouted Chef,” returned on Monday, September 21, with an unbelievable approach to Wynwood’s already delectable art scene.
A Nontraditional Art Display
Experiential marketing efforts are constantly changing, but they’re still available to time-tested-and-true eye openers. Monday’s artistic iteration was a selection of edible masterpieces created from savory vegetable purées. Each event-goer was handed “canvas” plates—to be used for color mixing, pattern creation, texture guessing and, yes, tasting.
Each recipe, Sarah Myers revealed, was a concoction of fennel, beets, sweet potatoes, roasted red peppers, curried cauliflower, garlic spinach, carrot harissa and cashew cauliflower. Purple potatoes made an appearance, too, to spice up the color pallet. Attendees were given the option to add their own, hand-selected entree spices and sides, too, ranging across nuts, vegetables, flowers and shaved ribbons.
The Flavor Profile Creation
Primarily, Myers aimed to create a fully interactive class for participants to expand their creative horizons. By tying food and graffiti together, she was capable of ensuring the artist’s overall perspective was preserved while keeping things spicy all day. While attendees needn’t be color masters, art connoisseurs or even massively creative, the food aspect tied most together to bring visual pieces of art to life.
Collaboration wasn’t out of the cards, either. Artist Pedro Amos arrived to assist the classes. Pedro, himself, was Wynyard’s very own graffiti artist—one who’d previously painted its Orlando mural. The two hit it off, furthering the artistic allure of Wynyard. Because collaboration was more than expected, the dynamic duo succeeded in creating a truly organic event.
Combining Marketing Experiences
Sure, old dogs can’t learn new tricks. The combination of two marketing powerhouses—food and art—is, however, an entirely different beast. The Wynwood way has continuously facilitated the relationship between art and South Florida food, and Myers’ hotplate approach and homage to the historically Art-Deco-dominated area is refreshing. Where self-promotion is considered, Myers couldn’t have hit the nail squarer on the head. Her iteration of public taste tests, representation of versatility and sheer love of art carried her series, Sprouted Chef. While Sprouted Chef airs episodes on a weekly basis, events like Monday's are incredibly valuable to maintaining viewership.
It’s slightly rare to see a cooking series successfully navigate the cross-market waters between painting and food dish creation. Myers’ approach, for this reason, is both bold and innovative. Myers has wanted to propose new seasonal concepts for some time—to both elevate her show and highlight Wynwood’s community. The event crossed a communication barrier many marketing approaches fail to surpass, and Myers ability to strike up conversations about her show, on their turf, is nothing short of extraordinarily creative.