charity events

2016 Be a Kid Again Gala at Soho Studios Miami


On Saturday, February 27, 2016, at 6:30 p.m, Soho Studios is proud to be hosting the 2016 Miami Children's Museum Be a Kid Again Gala.  This annual gala is a highly anticipated event here in South Florida, and promises a good time to all who attend, while promoting a good cause at the same time. We at Soho Studios are honored, as the co-chairs of the gala only select the highest quality venues for this popular and well-loved event. We promise to do the museum proud. We can't wait to see who comes out to support the museum's goal of providing educational and cultural opportunities to all the children in the Miami area. This is not your typical fundraising social. When you come to the Be a Kid Again Gala, you will be impressed by the offerings. Some of the best live music in the area will be here, along with some of the most delectable gourmet food in Miami. To top it off, an auction of luxury items will take place. All proceeds from the auction will go to support the educational programs of the museum, so you can feel good about bidding.


The auction is known for its themes, and this year, the theme is Miami Vice. Decorations will reflect the best of Miami during the 1980's, when the famed Miami Vice TV show took place.

At Soho Studios, we've taken pains to make sure the experience is excellent from the moment you enter our doors. The evening begins with a luxurious cocktail reception where you can meet and greet your fellow attendees. After the auction, "Party on the Moon," widely billed as the best party band in the world, will perform. Food of the finest quality and taste will be served throughout the event. And, if that weren't enough, there is an exceptional and always well-attended after party.

To learn more about the event, visit the Miami Children's Museum's website at

2015 Life is Good Mobile Tour

Life is Good is renowned for its positive promotions, inspiring displays and altruistic branding. Memorable for its happy face logo, Life is Good’s mainstay proprietary events are constantly discussed within their impacted community. Host of the Life is Good Festival, grounded in Massachusetts, the brand is shifting gears to impact its consumers nationwide.

A Mobile Airstream for Mobile Outreach

Country travel, as a marketing approach, needs highly mobilized gear to succeed. Life is Good holds nothing back with its fully-powered Airstream trailer, which has visited over 14 cities between September 11 and October 26. Highly engaged in its community, Life is Good raised more than $1 million to expand brand awareness while assisting children in need.

The Life is Good Foundation founders John and Bert Jacobs began the company’s success by selling t-shirts. Selecting a van as their primary venue, the brotherly mobile tour is John and Bert’s identifying hallmark. In many ways, their current mobile outreach program brings the brand full circle, engaging consumers through many on-site tour stops.

Adjacent Promotion

The brand didn’t “go it alone,” either. They’ve aligned their strategy with several events, including Taste of the Nation Chicago, the St. Jude Walk in San Francisco and the Boys and Girls Club in Boston. Even extending to Hallmark Headquarters, the Life is Good outreach map engages consumers far and wide with interactive photo ops, fund-raising activities, games, giveaways and footprint-activating displays.

The Life is Good engagement strategy is wild and diverse. Cornhole and a giant Jenga game are simply two elements of their strategy, and each signature installation professes a profound love for good, all-natural fun. Attendees were invited to contribute to the brand’s carry-on eight-foot-tall “gratitude” jar, which aimed to benefit kids nationwide via plastic balls bearing grateful messages.

Specialty Co-Branded Items

The Life is Good Mobile Tour 2015 implemented a specialty retail outlet system, too. Nonprofit and branded partners could access the mobile unit’s innards as temporary store space, partnering with Life is Good and the event at large. Each inner-market participant utilized its reserved space to tie brand attribution to self-serving community outreach.

100 percent of all merchandise-based profits were funneled into charity. Meanwhile, the #GROWthegood hashtag sprouted on Twitter. Life is Good, well-known for its social media popularity, kicked off the reveal well. Each hashtag share resulted in a one-dollar donation by the brand, documented by its own Airstream microsite. The brand’s hired community influencers, of course, were invited to push awareness further—directing marketed content to local industry heroes and even celebrities.

The Life is Good Tour event, while a new tactic, was ground in time-tested-and-true marketing formulas. Mobile outreach works, and it’s powered further by social media outreach. The Life is Good objective plan was derived from an in-depth social mission targeted at long-term consumers, but it also succeeded as both a non-profit outreach and brand awareness platform. The event effectively tied together multiple marketing fronts to maximize control and awareness, complementing the Life is Good business plan and image alike.

Project Great Outdoors Creates Backwash Charity Event

Project Great Outdoors profits from its extensive outreach to outdoor guides, therapists, community leaders and educators dedicating their lives to assisting the troubled. Its supreme generosity within its industry has established it as an incredibly capable leader. Established in 1999, its outreach methods have promoted the entity’s sponsorship and services. Like most service providers, Project Great Outdoors thrives upon practical experiential marketing events capable of securing its loyal customers. Backwash is one such effort returning to Reno on May 13th.

A Celebrative Marketing Outreach

Backwash celebrates hope, and its intuitive design serves Project Great Outdoors by creating a clear identifier of the brand’s goodwill. Many service provides, in the past, have skirted their brand’s methodologies within live events, but Project Great Outdoors, now, has taken such efforts to a new level.

The celebration packs 86 one-of-a-kind beers into a marketing bash guaranteed to please. They’ve never been tasted by Project Great Outdoors consumers, and they’re the cornerstone of Backwash. The event deals with a ranking system, so as to identify platform leaders and upcoming consumer impactors. The advent of social media marketing has boosted the need to identify consumer culture leaders—and Backwash succeeds in featuring an event able to uphold its responsibilities.

A Local Touch

Project Great Outdoors benefits from local support, too. As a humble community provider, national coverage establishes the brand as a clear leader within an insular industry. Backwash is assisted and operated by beer enthusiasts, local home brewers and Project Great Outdoor brand lovers. Aimed at identifying and serving the lives of under-resourced and under-served youngsters, Backwash ties community values into a love of craft brewing—a unique, and admittedly difficult, approach to take.

Project Great Outdoors, however, needn’t be burdened by such details when entire strategy is supported by the brewing industry’s love of family. Craft breweries inherently target consumer groups differently than regular brewing companies. With less focus on a “party” atmosphere, Backwash similarly targets broader perspectives while still upholding the host brand’s needs.

Community Perspective

Such perspective is uncommon, but it’s an inherently unique view experiential marketers are urged to appreciate. For Project Outdoors, “booze runs” aren’t in the cards. The world of brewing can, however, still hold its own as a marketing resource. Project Great Outdoors exists, itself, to broaden community perspective. In many ways, Backwash is indicative of the entity’s dedication to outreach, service and community values. The event’s centric ideals stand; attendees need only engage its already potent strategies.