green event

How to Use the Pantone Color of 2017 for Your Next Event


Every event deserves a personal touch, and Pantone’s 2017 color—Greenery—hits the mark when lively, refreshing tones are needed. The fresh, zesty color isn’t new to the marketing world, but Pantone’s dedication to lushness, refreshing beginnings and the wide, open outdoors is unique. Take a deep breath, organize your event and implement Pantone’s Greenery color into your setup. Check out these great options.

Option One: Grassy Centerpieces

To take full advantage of Pantone’s Greenery, you should, first, implement grassy centerpieces. Greenery thrives due to its natural allure and incredible flexibility. That said, your event won’t be complete unless Greenery is featured in its primal state. Grassy centerpieces are natural complements to unfinished wood surfaces. So, if you’re trying to promote an atmosphere of health, energy and rustic stylization, Greenery grass centerpieces are your best bet.

Option Two: Backlit Bar Foliage

Next, find a way to incorporate Greenery into your refreshment area. Whether you’re hosting a wet bar or a café, Greenery is incredibly flexible to your ambitions. Add a light, and frame your Greenery display for your guests. The idea, here, is to reinvigorate your event-goers. To do so, you’ll need to prioritize green backlighting, natural hues and—of course—a little foliage.

Option Three: Green Carpets and Tabletops

The Oscars nodded to their organization’s green initiatives via Global Green this year, and you should, too. By featuring earth-toned carpets and tabletops, you can create a centerfold dedicated to your initiative’s environmentally conservative side. More importantly: You’ll refresh event-goers as they disperse between booths, speeches and planning seminars. At the end of the day, you should want your patrons to socialize around any Greenery installations.

Option Four: Green Balloons and Ceiling Decorations

No, you don’t need an organic canopy to get the point across. You should, however, put your Greenery attribution somewhere high. Balloons, streamers and other green artistic creations are best served high and hanging. Toss in some silver, too, and blend in a little gold. Balloons and streamers might lack natural vines, but your interior landscape needn’t be completely natural. Besides, hanging plant-matter gets messy.

Option Five: Green and White Furnishings

Another Greenery-tie-in idea, green and white furnishings are exemplary additions to typically hard-cut lounge areas. Like the ceiling decorations, your furnishings should incorporate Greenery while maintaining a professional, clean vibe. Consider lighter shades, and work with pillows, drapes and small carpets.

While primarily promoting clean energy, restorative projects and environmental conservation, Greenery is an excellent indicator of ambition. Use the color wisely, and blend it into your event’s landscape with care. Your patrons will love the tilt—and your event, of course, will benefit from the natural twist on regularly conservative ideologies.