The Millenial generation, also known as "Generation Y," is composed of those born from 1980 to the early 2000s. A corporation's events can become more successful by attracting a broader base of attendees. This generation is quickly becoming more and more critical to an event's success, as they're known as the young professionals in the company. Many of them, though still young, are real power players and significantly influence the company's success. Check out these four strategies to attract Millennials to an upcoming event.
1. Keep it casual.
Most Millienials aren't into the frills of a formal affair. Their generation is sometimes noted for wearing jeans in the work environment and enjoying open offices that allow for easy collaboration with colleagues. Make the event appealing to them by keeping it informal and in a relaxed environment.
2. Make the event an interactive experience.
Group interaction and collaboration are very important to most millennials. Make sure to extend the invitation with a "+1," so they can bring a friend or partner along. About 70% of Millennials have never married. Consider making the event even more interactive with a concert or some type of fun race.
3. Place a strong emphasis on social media.
Prior to the event, market it with social media. Offer discounts to followers. Post related videos and photos to build excitement for the event. Include content that is interactive and shareable. Develop a hashtag specific to the event. At the event, attendees can then interact and post messages with the company's brand. Once the event has ended, send a blast out with thanks, results of the event, or promotionals. Grab even more Millenial attention by inserting a QR code on all marketing materials. Such a code can scan the user directly to the registration or company's home page.
4. Make the event one with social awareness.
Millenials are aware of the greater social good. Make the event a "green" event to appeal to the environmentalists. Having a portion of the proceeds designated to go to local charity is another way to appeal to Millenial's sense of social awareness.
If all these strategies are implemented, the event is likely to be filled with those wearing high tops, men with buns or ponytails, and young eager faces. Considering this population makes up approximately one-third of the workforce in the United States, this group simply cannot be left behind. Make sure you make it a point to bring in the young, professional and fun crowd to have a successful event!