Google’s Cybertising campaign came to a head in its Miami-based Digital Breakfast. Google, in the past, has hosted practical marketing affairs—engaging big-city consumer bases while sharing insights, promoting new technology and creating innovative data solutions. On December 4th, Google’s Digital Breakfast partnered experts with community impactors, citizens and Google lovers alike. Each expert shared insights, data and hospitality solutions, all alongside a hospitality-infused event.
Brand Questions and Google’s Impact Experts
Google’s Digital Breakfast, first and foremost, is a brand-benefiting event. Google urges brand providers, industry gurus and cross-industry professionals to ask questions, raise awareness and deliver their own approach to the technology industry. Google’s widespread connectivity survives and thrives in all of its marketing efforts, and its Digital Breakfast imbues its finest strategies with new industry leads.
The Google Hangout, as it’s called, features a 90-minute presentation, a Q&A session and networking booths. Hospitality professionals of Miami are invited to network with presidents, marketing managers, entrepreneurs, business owners and CEOs seeking digital advertising’s most-valued insights. Understanding the consumer’s path to purchase, as always, remains a key topic for discussion.
The Modern Digital Advertising World
Google’s Cybertising partner program is one of its latest innovations, reaching big cities like Miami and Boston with business growth solutions, the world’s newest industry solutions and a practical approach to digital marketing.
Digital marketing often faces problems when combined with physical, experiential events. Web ads, social media and mobile campaigns remain the world’s biggest marketing platforms—but Google’s Digital Breakfast has become a cornerstone of their marketing strategy. Digital Breakfast returns digital marketers to their roots, engaging display, audio, analytics, mobile advertising and training professionals with living, breathing people.
While the digital advertising world remains incredibly mobile, Google’s Cybertising partner program restores time-tested-and-true event marketing approaches. Frank Wade, Google AdWords Trainer, is highlighted as one of the event’s key speakers—tying Google’s digital marketing presence to a physical one.
Google’s AdWords is an incredibly powerful marketing program, and its representation at Digital Breakfast, even if minimal, is telling of Google’s wide-winged grasp of the industry. As technologies such as augmented reality achieve higher reputability, physical location event marketing will likely receive a resurgence in popularity. Google, however set on its networking goals, likely realizes the potency of a “first to strike” physical marketing presence, and its Digital Breakfast is likely the first of its many practical efforts.
The Future of Digital Advertising
Cybertising.com remains a top-ranked Google partner, and both entities carry similar missions. Google’s insight assists emergent professionals, and its dedication to experiential marketing is highly beneficial to the industry’s digital advertising game. While similar industries are still crafting durable digital advertising solutions, many have gained enough steam to handle Google’s networking approach.
Google’s Digital Breakfast is about everything digital, but it simultaneously fuels a bright future of digital-physical marketing—where new events, innovations and trends become commonplace, and where big-name enterprises still interact with small and medium-sized businesses.