What's the Method Behind Google's Madness?

While coast-to-coast marketing efforts frequently work, using a coast-and-coast mentality is unheard of. Google has rewritten this unspoken truth, and it has hosted block parties in both New York and Los Angeles to make a point to consumers.

Google Home and Google Play Music

Google’s latest product, Google Home, is the brand’s voice-activated smart speaker system. It’s voice-controlled, answers questions, plays music on command and can manage a variety of tasks. Google has received in-depth support from fans before. Now, it’s highlighting Google Home’s latest features by giving back. In promotion of Google Play Music, the tech company created a double feature, two-block-party extravaganza. It meshed Google Play Music and Google Home, creating an awesome experience for Los Angeles and New York partiers alike.

Grow Marketing and the Magic Touch

Grow Marketing is an experiential marketing company, and it’s responsible for the activation of both events. Present in New York’s Chelsea Market between February 24 to 26, Grow Marketing created a block-to-block experience to help consumers connect their Google Play services. As if this wasn’t enough, it also presented its options in Abbot Kinney, Los Angeles, earlier that month between February 11 and 12.

Google’s high-powered tech options aren’t new, but their awesome capabilities were deserving of a “magic touch,” states Google Home’s product marketer, Dee Dee Paeseler. To demonstrate Google Home’s power, Google represented its awesome tech portfolio by creating a cross-coast experience. Both hardware and services were interconnected, and both Google Play Music and Google Home were presented within the lens of music.  

Three Homes to Show the Magic

To demonstrate how both products were capable of interacting with one another, Grow Marketing created three separate homes inspired by three distinct YouTube personalities. Filmmakers Ted Fu, Philip Wang and Wesley Chan, first, stood in for Wong Fu Productions. MyCupcakeAddiction’s Elise Strachan, too, was present. Us and the Duo’s channel representatives, Carissa and Michael Alvardo, heightened the event’s musical touch.

By grounding these musical experiences between coasts, Google successfully represented its dedication to real-life people while successfully launching its product’s incredibly potential. Google targeted a large audience—an audience which was guaranteed full attention at every turn. Within each of the three homes, Google’s placed product specialists helped users understand how each product incorporated its technology with the other. Google has always been a brand of personal touch, and its inclusion of YouTube personalities certainly let it connect its products together.

It’s rare to see block party events succeed with such a great distance between them. That said, Google’s interested consumers are a lively bunch. Google might appear mad to some, but it’s certainly sane in connecting the dots between its users.

Google’s Digital Breakfast in Miami

Google’s Cybertising campaign came to a head in its Miami-based Digital Breakfast. Google, in the past, has hosted practical marketing affairs—engaging big-city consumer bases while sharing insights, promoting new technology and creating innovative data solutions. On December 4th, Google’s Digital Breakfast partnered experts with community impactors, citizens and Google lovers alike. Each expert shared insights, data and hospitality solutions, all alongside a hospitality-infused event.

Brand Questions and Google’s Impact Experts

Google’s Digital Breakfast, first and foremost, is a brand-benefiting event. Google urges brand providers, industry gurus and cross-industry professionals to ask questions, raise awareness and deliver their own approach to the technology industry. Google’s widespread connectivity survives and thrives in all of its marketing efforts, and its Digital Breakfast imbues its finest strategies with new industry leads.

The Google Hangout, as it’s called, features a 90-minute presentation, a Q&A session and networking booths. Hospitality professionals of Miami are invited to network with presidents, marketing managers, entrepreneurs, business owners and CEOs seeking digital advertising’s most-valued insights. Understanding the consumer’s path to purchase, as always, remains a key topic for discussion.

The Modern Digital Advertising World

Google’s Cybertising partner program is one of its latest innovations, reaching big cities like Miami and Boston with business growth solutions, the world’s newest industry solutions and a practical approach to digital marketing.

Digital marketing often faces problems when combined with physical, experiential events. Web ads, social media and mobile campaigns remain the world’s biggest marketing platforms—but Google’s Digital Breakfast has become a cornerstone of their marketing strategy. Digital Breakfast returns digital marketers to their roots, engaging display, audio, analytics, mobile advertising and training professionals with living, breathing people.

Google’s AdWords

While the digital advertising world remains incredibly mobile, Google’s Cybertising partner program restores time-tested-and-true event marketing approaches. Frank Wade, Google AdWords Trainer, is highlighted as one of the event’s key speakers—tying Google’s digital marketing presence to a physical one.

Google’s AdWords is an incredibly powerful marketing program, and its representation at Digital Breakfast, even if minimal, is telling of Google’s wide-winged grasp of the industry. As technologies such as augmented reality achieve higher reputability, physical location event marketing will likely receive a resurgence in popularity. Google, however set on its networking goals, likely realizes the potency of a “first to strike” physical marketing presence, and its Digital Breakfast is likely the first of its many practical efforts.

The Future of Digital Advertising remains a top-ranked Google partner, and both entities carry similar missions. Google’s insight assists emergent professionals, and its dedication to experiential marketing is highly beneficial to the industry’s digital advertising game. While similar industries are still crafting durable digital advertising solutions, many have gained enough steam to handle Google’s networking approach.

Google’s Digital Breakfast is about everything digital, but it simultaneously fuels a bright future of digital-physical marketing—where new events, innovations and trends become commonplace, and where big-name enterprises still interact with small and medium-sized businesses.


Google's Startup Grind Hosts Ben Baldanza, Spirit Airlines

July 14th in Miami features Ben Baldanza of Spirit Airlines for Google’s own Startup Grind: a tech community harnessing entrepreneurial approaches to technology, innovative solutions and global resources. Google’s well-known dedication to globalized information, of course, paves the way, empowering over 54 chapters across 20 different countries.

Big-Name Speakers, Big-Name Connections

Google’s Startup Grind compiles, organizes and enriches monthly events for city chapters, featuring industry leaders like Atari, Pintrest and Y Combinator. Startup Grind’s founder and CEO, Derek Anderson, has depicted Google’s plan for international expansion via the event’s baseline “Google for Entrepreneurs” marketing feature. Google for Entrepreneurs provides access to Google’s technology, increasing distribution, financial support and outreach.

Google’s Startup Grind intends to achieve over 100 chapters within the next 12 months, matching its powerful applications with great locations, centralized industry markets and new horizons. Requests are plentiful, and over 350 inbound applications have been received within the last year alone. Accepted applicants are instated as chapter directors, promoting Silicon Valley values above all else. Google’s Startup Grind aims to expand startup culture itself, reaching the world’s largest cities.

The Power of Startups

Google’s empowerment of startups is both novel and noble. Startup companies have become the industry’s newest, high-caliber resources. In Silicon Valley, entrepreneurs harnessing startups connect to a valuable industry niche most large-scale companies can’t acquire.

Startup support, worldwide, isn’t necessarily a foreign concept, but Google’s direct approach derives value immediately—whereas most startup enrichment programs require expanded timeframes to complete. Google For Entrepreneurs has already partnered with several global entrepreneurs, creating powerful partnerships. KStartup and Campus Tel Aviv are among these, creating a notable startup incubator and accelerator.

Past Designs and Professional Connections

Google’s great marketing leaps have been drafted to design, educate and inspire entrepreneurs, and Startup Grind has been featured in both USA Today and Forbes for its innovative outreach methods. Labelled the “Ted Talks for Entrepreneurs”, Google’s Startup Grind acquires valuable solutions and creations as the tech world becomes further optimized. While optimization is important, large companies must stay connected with new minds to create multifaceted marketing environments.

Google’s approach to fireside talks further reflects the online world’s resource redistribution to one-on-one consumer relationships and in-depth marketing access. Google’s own algorithm changes have recreated SEO policies, shifted the way search engines proves information, heightened inbound marketing’s potential and have created new, world-class solutions. Google’s Startup grind exemplifies the company’s ideologies, connecting industry newcomers with tasty dinners, behind-the-scenes interviews, question sessions and panels.

Panel Selection and Google’s Values

Each chapter’s application process is intentionally rigorous, too, to keep Google’s pinpoint mindset a priority. Anyone can access Startup Grind’s speeches and events, but chapter direction is reserved for communities capable of furthering Google’s angle. Available at the Arizona Historical Society’s Papago Park Museum, June 6 will further Google’s trajectory towards modern culture value, empowered networking and entrepreneurial leadership.

Where branding visibility is considered, Startup Grind is Google’s big-league toolbox tailored to a smaller crowd. Google’s dedication to nurturing new industry entrants is inspiring, as is its purist approach to technology marketing and the need for innovative industry minds.