Sports Illustrated powered its visibility in Miami, departing from New York City’s bad weather for crystal clear tides. Its multi-state tour, “Swim Beach,” powered its 2016 Swimsuit issue, creating a potent atmosphere in promotion of the magazine’s most popular theme.
A Wednesday of Sun
Sports Illustrated embarked on their tour’s second leg, landing in Miami on Wednesday, February 17. 1 Hotel South Beach played host to the south Florida getaway party, powering Swim Beach via the Sports Illustrated Fan Festival. A party to remember, Swim Beach was classy, intelligent and indicative of a well-refined brand opportunity.
The cover girls were there, spanning across fan-favorite SI models. Each 2016 cover girl received visibility, promoting Sports Illustrated in dynamic, real-life swimsuit appearances. The Sports Illustrated Fan Festival has spiked massive fan engagement in the past, enamoring event-goers with signings, pictures and meet-and-greets with the industry’s hottest professionals. Leaders Hailey Clauson and Ashley Graham headlined Swim Beach, bringing quite a lot to the table.
The 2016 SI Swim Issue
Similarly, swimsuit model Chrissy Teigen chatted up industry professionals and Sports Illustrated lovers, partnered with Gigi Hadid, who taught fans to snap perfect selfies. The 2016 SI Swim Issue is all about fan interaction, freedom and an ongoing love of all things water-based. On Wednesday night, over 20 Sports Illustrated models hit the red carpet. Fans were greeted by Nina Agdal, Lily Aldridge, Chanel Iman, Samantha Hoopes, Bo Krsmanovic, Barbara Palvin, Hanna Davis, Kate Bock, Emily DiDonato, Kelly Rohrboc, Rose Betram, Robyn Lawley and Sofia Resing.
The hotel party, soon packed with top-tier Sports Illustrated models, lifted moods with jokes, drinks, industry news and socializing. Sports Illustrated birthed a party—a party fit for the Fan Festival. Where direct promotion can be considered, the 2016 SI Swim Issue prompted incomparable interaction. Fans and models were further gathered from Swim Beach’s private cruise. The SeaFair Yacht as its vessel, Sports Illustrated sparked ongoing curiosity with a highly unique event pitch.
Natural Appeal and Private Interaction
Swim Beach was far more than a Sports Illustrated visibility jump. It was filled with lace-up sides, great-looking couples and private music. At the end of the day, Sports Illustrated carried a bombshell campaign, enticing readers with up-close-and-personal model engagement. It was a high-life event capable of garnering public attraction and private appeal. Each model dazzled, sparked and joked.
An unbeatable release celebration, Swim Beach grabbed the Sports Illustrated vibe straight from its pages. Few events hit the mark as well as the Sports Illustrated Fan Festival, and few events happen as organically as Swim Beach. Miami might be a hot destination for hot topics, but Sports Illustrated is an industry sizzler.