It isn’t every day a massive gift handout promotes higher sales. The North Face is back, and they’re hitting up Korea with innovation. Shoppers, in the past, have loved The North Face for its unpredictability. Now, the fan dedication has paid off. Back in 2014, the company offered pop-up discounts and free gifts. Well, The North Face isn’t letting up. Its current pop-up, now, features something far more energetic.
A Zip Line Adventure
The North Face installed a 200-meter zip line activity, running event-goers through paper signs to claim free swag. This isn’t the first time The North Face has prompted high-adrenaline action, either. In the above-mentioned 2014 event, guests engaged in wall climbs. In another, they were introduced to the brand’s VR experience.
The North Face hasn’t let up, and its newest addition is certainly turning heads. You can check it out here. Powered by five years of innovation, the brand’s attention to extreme shopping has certainly paved the road for others to follow.
All About the Reward
The brand’s incentives weren’t base-level swag options, either. No, The North Face prompted activity for quality jackets. Aligned with their value of exploration, The North Face’s choice is an interesting one. Participants, of course, needed to engage a swift, exciting dash down the zip line.
The event’s high visibility, too, prompted great responses. The North Face promoted on Twitter, Facebook and YouTube. In all likelihood, its redefinition of “surprise marketing” will take on. The exploration formula isn’t new, and it’s definitely worth a few adaptations.
The Brand’s Fundamental Mission
First, do yourself a favor and check out The North Face’s dished-out rewards, here and here. Then, take a seat and think about the brand’s awesome line-up, marketing-wise. The North Face’s mission of exploration hasn’t changed since 1966. It’s consistently provided the best modern-day apparel for the preservation and support of outdoor enthusiasts.
By targeting its global audience with—you guessed it—adventure, The North Face was able to initiate a grand-sweep marketing tactic. It’s about exploration, after all, and The North Face won’t be stopped when the city is a playground—as opposed to a rock wall, a forest or a canyon. By targeting audiences this way, The North Face capably matched innovation and average city-goers.
Technology has always been a part of The North Face strategy, which has done wonders for its marketing campaign. If you want to check out The North Face’s company news, careers and other marketing initiatives, check out their home page. Keep your eyes out, too, because their experiential marketing approaches aren’t to be trifled with. They are, however, the perfect blend of product placement, customer initiation and—of course—fun.