Presidential Race

What Organizations are Doing to Raise Voter Awareness for the 2016 Election


Conventional wisdom forbids talk of religion and politics at the dinner table. And as any company or organization well knows, politics can easily turn into a fraught subject; politics are often not great for business. Whatever positive political message an organization might want to promote, there's a great likelihood that a large segment of 

the population will view it as a negative. However, there is one political message that just about everyone can agree is a positive, and that is promoting the power of each individual to exercise their democratic right to vote. Raising voter awareness and encouraging people to get out and vote for whatever and whomever they believe in, will always be viewed as a worthy cause. Here are a few examples of companies and organizations creating their own campaigns to promote this positive message.

Univision & MTV

In this specific presidential election cycle, the subtext of Univision's voter registration drive is anything but non-partisan. But this year, the media company is poised to have a monumental effect on the election in that it has sought to register 3 million voters, and as of last May, the drive had attracted over 100,000 people to drives, workshops and other events. The campaign, which is somewhat unusual for a media company, includes extensive public service and advertising campaigns, as well as a text message tool to which 130,000 users have subscribed in addition to the live events taking place across the United States. While the media company's involvement in this election does reflect a very public dispute between the company and one of its highest profile figures, Jorge Ramos, and the GOP nominee for president, it also serves to increase the political clout of the company in Washington while also creating a memorable branding opportunity that provides a public service.

MTV has been encouraging its viewers to vote for years with campaigns like "Elect This" and partnerships with Rock the Vote. Young people are always some of the least likely to exercise their civic power to vote, and so it's perfect that MTV chooses to make this a cornerstone public service message, as this hits their target demographic. From Generation X to today's millennials, they are in the perfect position to encourage this group to vote. This year, they combined their campaign with a live event, by turning Total Request Live into Total Registration Live, and broadcasting from the regular Manhattan TRL studio, hosted a wide range of celebrities and musicians discussing what issues were most important to them.

National Voter Registration Day

That special TRL was held on National Registration Day, the fourth Tuesday in September, which is devoted to encouraging people to register to vote. Numerous companies, including Tumblr, Starbucks and Twitter partnered to help create this day after 6 million Americans were unable to vote in 2008 election because of missing the deadline to register. In 2012 the campaign got 303,000 people to register, with Tumblr being responsible for 100,000 on their own. By partnering with political campaigns, the organization is able to use the resources to create events across the country. This year, Hillary Clinton's campaign alone announced 1,400 nationwide events as part of the initiative. Currently, in any given presidential election, approximately 60% of eligible Americans participate by voting. Virginia Bergin, director of Global Responsibility for Starbucks, which partners with Democracy Works and "TurboVote" to increase voter registration, dreams of achieving 80% participation by 2020. For her, "This is not about this election, this is about every election."

Contact us today to use on of our space for your election awareness event for the 2016 Election.