hip hop

Join Marshmello and Friends Live at Soho Studios!


The Miami area is always a great place to have some fun, and the upcoming Marshmello and Friends concert at Soho Studios is one terrific example of what the city has to offer. This energetic performer always gives the crowds what they want, while putting on one heck of a magical mystery show. You will definitely want to come over to Soho Studios on March 22, 2017 to catch this unique show. Really, you've never seen anything like it, and it's something you won't forget any time soon. If you are already familiar with Marshmello's performances, then you have an idea of what to expect, and a good reason to get excited. If you're new to this creative entertainer's engaging performances, you're in for a real treat.

For those who aren't familiar with Marshmello, get ready to be amazed. You see, the identity of the performer known as Marshmello is unknown. That's right. He performs for crowds of thousands, but no one knows who he really is. He keeps his identity carefully hidden under a smiling white marshmallow mask and signature long-sleeved white t-shirt. Legend says Marshmello is really DJ Chris Comstock, who also goes by the name Dotcom; this suggestion is largely based on their similar tattoos and music styles. Still, no one knows for sure except Marshmello himself and his closest friends and co-performers.

Marshmello first appeared on the popular music scene on March 3, 2015, when he posted a song called WaVeZ on SoundCloud. He began to release more songs on SoundCloud, and, as he did so, he gathered support from well-known DJs like Skrillex. These famous DJs helped the enigmatic Marshmello become even more famous by reposting his songs on their own SoundCloud pages.

Eventually, Marshmello became well known enough to release an album, which he did on January 8, 2016. The album, called Joytime, had ten tracks on it, and was produced by his own label, Joytime Collective. The album hit the top of the iTunes electronic albums chart the day he released it.

This intriguing performer does remixes of the songs of other artists, as well as his own original music. His style is heavy on electronic dance music with strong bass lines, with elements of groove-oriented synth. During the course of his brand new career, Marshmello has already performed at such prestigious locations as Pier 94 in New York, the HARD Day of the Dead festival in California, and Miami's own Music Week.

We know you will love your night out at Soho Studios to immerse yourself in Marshmello's uplifting, danceable show.  This is one show you've got to see to believe.  Make sure to get your tickets so you don't miss a great time in Miami on March 22.  Tickets go on sale TODAY, February 13, 2017!  Click here to get yours!


Event Trends: The 90s Make a Comeback


Marketers know that one of the easiest ways to catch people's attention and produce good feelings is to go for nostalgia. Because of this, it's a certainty that every generation will be treated to a round of advertising and marketing meant to call up feelings of the good old days. This is why we've all been seeing a resurgence of 90s-themed products and events. Millennials, companies hope, are already looking at this time period with the airbrushed memories of those wishing for simpler and happier times. These 90s-based marketing efforts have taken several forms. Here are some examples you can use for inspiration for your own company's nostalgia marketing:

Nickelodeon's 90sFest

Nickelodeon didn't just put on a few marathons of 90s shows for its celebration of the Millennials' decade. Instead, it hosted several retro music festivals, complete with 90s acts like Sister Hazel and Bone Thugs-N-Harmony. Attendees dressed up in 90s clothing or as Nickelodeon characters from that period in order to fully immerse themselves in the experience.

The company got down to business with its obstacle course, which was present at each event. This course was set up to promote The Splat – the network's block of 90s game show and cartoon reruns. Other Nickelodeon offerings were also promoted in fun and immersive ways.

Crystal Pepsi Summer of '92

PepsiCo was another company that made great use of old music, this time to re-introduce Crystal Pepsi to the market. Salt-N-Pepa, En Vogue, and others started off the entertainment at concerts that featured 90s sets along with the music. A retro mall was also set up, and patrons could get 90s hairstyles, play in an arcade featuring the games of the decade, and buy assorted swag just like they did as teens.


MTV revamped its old Total Request Live, or TRL, studio into Total Registration Live to promote National Voter Registration Day. Along with being able to register to vote, attendees were also able to check out various celebrities, who spoke about the election issues they were passionate about. Celebs who came included Joss Whedon and Ty Dolla $ign. Of course, the musical artists also performed to ensure that people would stay interested.

These are just some of the events that took place during the last year to target Millennials with nostalgia marketing. Such marketing isn't limited to this age group, though. You can easily use it to reach any demographic that isn't still young.

If you're looking for a venue for your next immersive marketing event, look no further than Soho Studios in Miami. Our event space can be adapted for any size function, with up to 70,000 feet available. We can also set up custom features to make sure your event is an unforgettable hit.

J Dilla Weekend at Soho Studios Miami


If you had to create a Mount Rushmore of hip-hop producers, the late, great J Dilla's face would undoubtedly be the centerpiece. Almost ten years to the date after his untimely passing, his mother is proud to present the second annual J Dilla Weekend to celebrate not only the incredible life that he led, but the unmistakable legacy that he left behind. What is J Dilla Weekend 2016?

As with any artist as passionate and as unparalleled as J Dilla, a single day isn't enough to truly do justice to everything the man contributed to the world over his career. This is why J Dilla Weekend 2016 is taking place from February 5th through the 7th at Soho Studios in the Wynwood area of Miami. The doors open on Friday at 6:00PM and some unforgettable performances will rock the house until 2AM each day. Tickets are $75 to $105 and the event itself is limited to patrons aged 18 and over.


J Dilla Miami

Who is Performing at J Dilla Weekend 2016?

If you're a hip-hop fan, there is no better opportunity to see all of your favorite artists perform than at J Dilla Weekend. Throughout the course of three incredible days you'll get access to performances and meet-and-greet opportunities from a number of high-profile artists and DJs, including but not limited to:

  • Black Thought
  • Jay Electronica
  • DJ Premier
  • Slum Village
  • Rapsody
  • Bun B
  • Kev Brown
  • Diamond D
  • AG
  • Chuck Strangers
  • Mr Green and so much more.

To make things even more exciting, attendees can expect special appearances by a number of surprise guests throughout the weekend. Which big names will be showing up that haven't already been mentioned? You're just going to have to buy your ticket to find out...

Move Beyond the Music

As if these performances weren't enough, the excitement of J Dilla Weekend doesn't stop there. As an attendee, you'll also have access to producer panels, BBQs, photo and art exhibits, record swaps and other events all dedicated to the most important thing of all: celebrating the life, the legacy and the passion of Jay Dee. The official Dilla Record Exchange for J Dilla Weekend 2016 is proudly sponsored by Discogs.

Ticket Availability and Information

For die-hard fans, deluxe tickets are also available that include admission to the event as well as an exclusive New Ear x J Dilla Weekend snapback. This exclusive item is limited to just 500 pieces and will not be available in stores - when it's gone, it's gone forever so don't delay and miss your chance to score this incredibly rare item that will let you show off just what a passionate fan you truly are. The deluxe package gets you into the event all three days and also comes with a VIP gift bag.

To find out more about the upcoming event, please visit the official website at JDillaWeekend.com. Tickets are also available for you to purchase right now on Ticketfly.com.