Entering its eighth year, Rockstar Energy Drink has become an industry titan. Culturally responsive and influential, the brand has executed numerous marketing efforts in recent years—each of which has encountered resounding success. A proud sponsor of The Rockstar Energy Drink Mayhem Festival, this year’s Wantagh, NY event will unleash a variety of festival amenities, music powerhouses and great industry highlights. Rockstar Energy Drink's Mayhem Festival takes place on July 26, action taking place at 1:00 P.M.
Rockstar and the Consumer Connection
In the past seven years, Rockstar has connected to consumers through its Mayhem Festival. Large-scale marketing campaigns, sampling efforts and brand accessibility are Mayhem’s “names of the game”, and, historically, consumers haven’t minded at all. Each of Mayhem’s stop locations educate newcomers and festival old-timers about Rockstar’s new products, new flavors and new innovations.
Rockstar’s consumer connection, powered by experienced industry decision makers, interacts with dozens of sales and marketing teams across the country. Working hand-in-hand to elicit consumer response, brand awareness and industry evolution, Rockstar and its associates offer ticket price promotions, giveaways, products and prizes. One of the energy drink’s leading brands, Rockstar Energy Drink isn’t new to the experimental marketing forefront.
Brand Responsibility and Industry Insight
One of Rockstar’s foundation corners rests upon its dedication to family. Rockstar Inc.’s own Nick Allen attributes the energy drink’s dedication to camaraderie to brand and music connection. Rockstar, as a brand, intends to provide industry insight through entertainment industry impact by supporting Truth®. Truth® is one of the nation’s largest national youth anti-smoking campaigns existent, and its appearance at Rockstar’s Mayhem Festival furthers the brand’s forward approach to industry health standards.
Energy drinks, in particular, have come under fire from parents and health board executives who work on health and safety awareness efforts. However, Rockstar Energy Drink has buffered its brand image by partnering with Truth®, simultaneously maintaining its youthful image by supporting DJ spinning, signature metal bands, dynamic industry changes and great music.
Mayhem Festival Giveaways and Visibility
The Rockstar Energy Drink Mayhem Festival wouldn’t be promotional without free giveaways, and its sponsors are stationed to connect consumers with music, products and services. Contests, one-on-one company conversations, live events and giveaways are all present at The Rockstar Energy Drink Mayhem Festival, available each day of the tour.
Rockstar Energy Drink has also connected with the #FinishIT campaign—further promoting an anti-smoking campaign with Truth® managers. Mayhem’s new represented message will appear at the Wantagh, New York event, kick-starting its newest brand angle: one dedicated to consumer safety, health and cultural necessities.
Rockstar Energy Drink will benefit greatly from its return sponsor, Metal Injection. The online consumer resource will cover the event’s entirety, further solidifying Rockstar Energy drink as an industry mainstay. Metal injection offers annual ticket contests and giveaways, expanding Mayhem Festival visitor access to online platforms. Receiving great past responses, Metal Injection annually hits over 2,000 contest submissions, proving itself a more-than-viable sponsor for both Rockstar Energy Drink and accompanying brands.
Several multi-platform sponsors support The Rockstar Energy Drink Mayhem Festival, too, extending the brand’s awareness to near-synonymous levels of comparison with the big-name musicians featured within.