Live streams are invaluable marketing tools, but they’re constantly evolving. If you’re struggling to gain viewers, broadcast effectively and garner audiences, check out our tips below. Today, an impactful livestream utilizes relevancy, excitement and adaptability to succeed. If you want to boost your viewership, take charge with your creativity.
Tip One: Make a Scene, and Stick to It
While adaptability is important, you should still stick to a general voice. Consistency is key in growing a fan base, and it’s vital to your stream’s success. Be on time, and make sure you have at least 15 minutes set aside for early and late viewers. Your live steam’s predictability, overall, will determine its success.
Tip Two: Get High-Quality Equipment
Poor quality video deters viewers. You won’t sustain a long-term fan base unless you’ve directed your dollars into high-quality equipment. High-quality equipment circumnavigates server congestion, prevents viewing issues and assures good content delivery.
Tip Three: Make the Steam Easy to Find
Don’t try to control your audience’s viewing habits. Make your platform accessible—and make it adaptable. Hook it into Facebook and Twitch, and make sure viewers at all locations can sit down at a moment’s notice. As for location: Make sure it’s flexible. Few things kill a live stream like a rigid, inoperable filming location.
Tip Four: Shareability is King
Invest in engagement tools. If you’re like Toy Group—who’s shareable on Facebook, Twitter and everywhere else—you’ll make a difference. Instead of having thousands of shareable photos, you should align them with your video strategy. Shareable content is well-curated, beautiful and easily digested. Even if your content is text-based, it should be enticing for readers. In the social networking world, power is derived from enticement.
Tip Five: Prioritize Mobile Accessibility
In 2017, mobile access governs digital marketing strategies—and for good reason. If a media campaign is mobile-accessible, it’ll succeed. Don’t segment your audience by restricting mobile access. Instead, make sure mobile access is more than an option. Make it a primary avenue. Today, a large percentage of Internet surfers conduct research, use Facebook and share media via their smartphones. If you can secure a quality viewing space in the mobile world, you’ll succeed.
To draw live stream viewers, make sure your content is worthwhile. Nearly everyone is on a livestream, and modern livestream quality isn’t very high. There’s a lot of white noise out there, and you’ll need to surpass it to survive, thrive and become a sensation. Take your time, plan out your content and prioritize social media and mobile access.