Why You Need to Use Drones for Your Next Event

Who wants aerial coverage? We do, and you should too. Drones have made several appearances in 2017, and they’re popping up more frequently. You should invest, because they’re becoming a go-to resource for event marketers, brand promotion teams and event backers. If you want to have a successful, engaging event, take to the skies. Here’s why:

Outdoor Safety Precision

What? You don’t need a weather radar? Well, not exactly. You should still check the day’s forecast. You should also still invest in a security guard. Drones can pack high-end cameras, however, and they can hit regularly inaccessible angles. Whether you’re fearing crowd control issues or security breaches, a droned camera, really, is your best bet.

Facebook’s Favorite Livestream Tool

Facebook is already a popular event media platform. If you want to ramp up your event’s visibility, you should outfit your platform with a drone. Already, event marketers are using DJI drones to stream Facebook Live video. Let’s face it: Social media visibility is the best visibility. Live video via drone provides an immersive experience. It also offers an unrivaled POV.

Mobile-Controlled Mobile Hotspots

Strangely enough, you can use a drone as a WiFi hotspot for mobile devices. Drones can be makeshift cell towers, if you launch them correctly. If your WiFi networks are getting crowded, consider using a drone to boost patron reception. Your attendees will thank you.

Everyone Wants Quick Action

If you’re tired of wheeling around massive equipment, settle for something more agile. Today’s event drones weigh under 55 pounds, on average, and they’re capable of covering tight angles with the push of a button. Sometimes, the event area is too tough to cover, ground-wise. If this is the case, circumvent the headaches by using aerial coverage. Just makes sure you have FAA permission, first.

The Bird’s-Eye View

If you thought mobile-controlled drones were cool, you haven’t seen anything yet—literally. Pilots, now, can use specialized goggles to get a drone’s-eye perspective. You can also have a copilot who watches the physical equipment. Assuming you’re not understaffed, the combination makes for excellent footage coverage. A lot of todays’ event planners are hiring professional pilots to manage their drone activities. Yes, professional drone pilots exist.

At the end of the day, a drone is worth its weight in maneuverability. Before you invest, make sure you’ve got the gumption to repair, upgrade and replace when needed. Move your events at the speed of flight, and outfit your brand with a high-in-the-sky view.

How to Draw a Crowd to Your Live Stream

Live streams are invaluable marketing tools, but they’re constantly evolving. If you’re struggling to gain viewers, broadcast effectively and garner audiences, check out our tips below. Today, an impactful livestream utilizes relevancy, excitement and adaptability to succeed. If you want to boost your viewership, take charge with your creativity.

Tip One: Make a Scene, and Stick to It

While adaptability is important, you should still stick to a general voice. Consistency is key in growing a fan base, and it’s vital to your stream’s success. Be on time, and make sure you have at least 15 minutes set aside for early and late viewers. Your live steam’s predictability, overall, will determine its success.

Tip Two: Get High-Quality Equipment

Poor quality video deters viewers. You won’t sustain a long-term fan base unless you’ve directed your dollars into high-quality equipment. High-quality equipment circumnavigates server congestion, prevents viewing issues and assures good content delivery.

Tip Three: Make the Steam Easy to Find

Don’t try to control your audience’s viewing habits. Make your platform accessible—and make it adaptable. Hook it into Facebook and Twitch, and make sure viewers at all locations can sit down at a moment’s notice. As for location: Make sure it’s flexible. Few things kill a live stream like a rigid, inoperable filming location.

Tip Four: Shareability is King

Invest in engagement tools. If you’re like Toy Group—who’s shareable on Facebook, Twitter and everywhere else—you’ll make a difference. Instead of having thousands of shareable photos, you should align them with your video strategy. Shareable content is well-curated, beautiful and easily digested. Even if your content is text-based, it should be enticing for readers. In the social networking world, power is derived from enticement.

Tip Five: Prioritize Mobile Accessibility

In 2017, mobile access governs digital marketing strategies—and for good reason. If a media campaign is mobile-accessible, it’ll succeed. Don’t segment your audience by restricting mobile access. Instead, make sure mobile access is more than an option. Make it a primary avenue. Today, a large percentage of Internet surfers conduct research, use Facebook and share media via their smartphones. If you can secure a quality viewing space in the mobile world, you’ll succeed.

To draw live stream viewers, make sure your content is worthwhile. Nearly everyone is on a livestream, and modern livestream quality isn’t very high. There’s a lot of white noise out there, and you’ll need to surpass it to survive, thrive and become a sensation. Take your time, plan out your content and prioritize social media and mobile access.

Google Loon takes off

Thinking of an event exclusively in local terms will become obsolete once Project Loon gets off the ground. Project Loon is a concept developed by Google to expand the reach of the Internet around the world. It is a network of balloons that will float in the stratosphere and offer Internet access to remote and rural areas throughout the world.

Each balloon will travel 20 kilometers above the Earth's surface. The balloons will follow wind currents in the stratosphere to form a global network. People will be able to connect to this network using a special antenna. The signal bounces from balloon to balloon and then returns to the Earth to provide Internet access.

A single balloon can provide connectivity speeds comparable to 3G Internet over a 40 kilometer region. Each balloon has a specialized radio antenna that uses 2.4 and 5.8 GHz bands.

http://youtu.be/m96tYpEk1Ao

Project Loon promises to change the face of event planning around the world. No longer will an event in the best party venues Miami has to offer be limited by any geographic restraints. Project Loon will make it possible for live web streaming to reach even rural African villages and create a truly global event.

Event production will take this into an account. A concert in Miami, for example, can book acts that have appeal on a global scale so that more people pick up the live stream from one of the popular event venues in Miami. World famous art exhibitions like Art Basel Wynwood can include artists and art lovers from nations that have limited or no access to such events in the past.

The first test phase of Project Loon began with the launch of 30 balloons in New Zealand in June 2013. If the test meets with success, Internet service by balloon will become a reality. And it will change how event planning and event production is done in Miami and other places around the world forever.

Live web streaming for marketing

Broadcasting your event live on the internet is a great way to engage your audience. Some of the biggest music festivals in the world incorporate live event streaming to enhance user experience for their fans. To make your event stand out amongst all the others being held at the venues in Miami, incorporate these mechanisms and reap the benefits. Everyone loves a good show, even if they can’t make it there in person.

If you intend to put on a music festival streaming your event live is an excellent addition to your event production. Live event streaming has been a successful marketing tool for some of the most well known music festivals around the world such as Coachella, Bonnaroo and Miami music festival giant - UMF or Ultra Music Festival.

Most music festivals offer live event streaming for free to their audience; however there will be some costs to you the concert promoter provide the stream. There are a number of ways your ticket sales can aid in generating revenue. Make your ticket sales flexible by generating a number of different options for people to select from when purchasing tickets. You can offer different VIP packages with a special seating area, an opportunity to meet some of the artists, or a “speed pass” to long concession lines.

As a concert promoter your primary goal is to engage as large of an audience as possible. Some people may not be able to take off from work or have other obligations that prevent them from attending your music festival in person. Live event streaming is the next best thing to being there and thanks to event streaming options no one has to be excluded.