Four Ways the Smartwatch Will Impact your Next Event

As the technology industry continues to evolve, the events industry must continue to keep up with the demand as well.  One of the products to hit the market, and become popular, in the past few years is the smartwatch. Since Apple,Inc., released its version, the popularity of this connected wearable technology has continued to grow more popular every year.  With so many spectacular events occurring on a daily basis,  each event experience must be better than the last.  It's a given that organizers know these little gadgets will be at their next event.  But what type of effect will they have?  Here are a four ways that the smartwatch can and will affect your next event.   Sharing In An Instant

One of the best parts of the smartwatch movement is how connected everyone is to social media. Not only do they log on constantly to check updates on various events and “likes”, but people are more willing to share what they are up to in an instant. This ability to tell the world exactly what are you doing at all times is even easier with a smartwatch on your wrist. Attendees can update their Twitter, Instagram, and Facebook accounts in real time.  They can also send photos and stream live on apps like Periscope.  This can help create a buzz about your event and generate a greater interest in the company.

Scheduling Made Easier

With all the apps geared towards scheduling, an event marketer is able to get their entire team on board quicker to make their event run smoother. If things need to be changed, all your attendees can be notified as quickly as possible with the connect-ability of the smartwatch. It’s much better than trying to run around and track everyone down when you can just send out a group message to get all your people on the same page.  

An Integrative System

Not only does the smartwatch work well on its own, but the variety of integrated systems you can connect with at events and trade shows are amazing. Think about scanning codes with the flick of your wrist, and being able to check-in an attendee in less than 5 seconds, thus cutting down lines and wait times.  Need to make an important announcement?  Attendees can get up-to-the- minute information sent to their wrists while you are attending the event.

The Ease of Video Marketing

It’s a snap now for event planners to incorporate videos into their events and presentations. If everyone has a smartwatch or even a smartphone to access these video presentations, it allows more information to be shared through all the attendees with ease.  Sell more sponsor ads and get your attendees involved.  If something is missed at the event, you can easily look it up on your integrated smartwatch later on.


These are only four ways that smartwatches will make an impact.  With technology and innovation changing everyday, there are plenty more reasons to come.  What are some of the ways you think it will make an impact next?


Facebook's "Buy Tickets" Button

Social media has become a highly mobile realm, and Facebook’s approach to event access hits the mark with total smartphone control. Now, event-goers can access tickets immediately, engaging well-known local artists, providers and businesses via the social media giant’s services.

The Facebook Interface

Total access to event times, locations and details via Facebook’s ‘Buy Tickets’ button reinvents the way event-lovers engage providers. Facebook’s extensive social network coverage has made it an able location provider, and smartphone owners need only select their app’s ticket offers beneath event pages to turn their social media experience into a fully functional event site.

Facebook is partnered with a wealth of artists, venues, promoters and location sponsors, granting users quite a bit of access to popular happenings. Facebook as an e-commerce too succeeds, too. Its off-website control easily navigates consumers between social media and event pages, creating a dynamic environment for “everything eventful.” Facebook may remain strictly social while offering a great amount of cultural, e-commerce and even informational resources.

Facebook’s Big Boom

While Facebook isn’t taking price cuts from tickets yet, their outreach will likely dictate a new direction in marketing. On its own, Facebook’s approach to live event marketing is a near “match made in heaven.” Facebook lovers connect, share information and meet up daily. Now, its attachment to off-platform events has proposed a step in the right direction.

Currently, Facebook’s “Buy Tickets” option is active in the Bay Area. Local concerts beyond the area aren’t yet available, but the entity’s industry presence will likely push the effort further. Facebook’s adoption of map-based services have already become commonplace, and its influence over event-hosting sites will likely increase in upcoming years.

Will Call Tickets

Facebook’s “Buy Tickets” option doesn’t extend to print or electronic options, either. Users must pick up their tickets at will call. Likely, this feature is a logistical one. Facebook’s “Buy Tickets” button is still picking up steam, and it likely operates on a scale too small to regulate without physical ticket pickup.

Facebook’s “Buy Tickets” button will likely grow, however. The social media titan has moved towards commercialization in recent months, and it carries a lot of momentum. Facebook’s recent plans have extended to the integration of messaging services, and its shift in purpose hasn’t been ignored by business professionals. The “Buy Tickets” button, while a small inclusion, promises a slew of new things to come.

A Nod to Business Culture

Event linking, in its smallest form, still succeeds in creating potent business culture. Future event venues linked with Facebook might receive offers, promotion or—at the very least—a lot of visibility. Facebook’s overarching capabilities have inspired more information-based services, and optimization, customization and integration, to say the least, are probably its next steps.

As Facebook’s “Buy Tickets” option receives feedback, new regions might experience the service. In the world of marketing efforts, trends expand quickly. Facebook’s newest innovation, while small, proposes a huge leap into the world of location marketing. Location-based services have redefined the mobile experience, and big-name providers are catching on.