Do you have a story about your Jeep? Would you share it with the world? Jeep fans are some of the greatest when it comes to adventure and telling a good story. So, on the 75th anniversary of the Jeep, Jeep wants you to share your story with the world using the hashtag #MyJeepStory and post it on their website. Jeep's Latest Campaign
Jeep's latest campaign, My Jeep Story, is sure to go viral. Jeep has a solid group of die-hard aficionados who have raised their Jeep ownership into a cult-like status. These people use their Jeeps for all sorts of adventures. They prove the legendary toughness of the Jeep by taking it places where most car owners would never consider. It is these dire hard fans Jeep wants to hear from through social media and across the Internet. Jeep started out the campaign with stories from and about celebrity Jeep owners on their microsite. Furthermore, they encourage Jeep owners to tell their stories on Instagram, Facebook, and Twitter. Jeep even gives instructions for how to tell the world your Jeep story.
Big Names about Jeeps
Jeep has enlisted the singer, Ciara, to talk about Jeeps. Her father would tell her stories about driving a Jeep during Desert Storm. The Jeep made an impression with Ciara as she grew up to drive a Jeep product as well. Her love of Jeeps comes out in this YouTube video where she tells her own Jeep story. Jeep also includes some stories regarding historical features and their Jeeps. On the microsite are Jeep stories about Marilyn Monroe, Mark A. Smith, and George Speaker and encouragement for you to share your own story and be a part of Jeep history.
Getting People to Talk about their Jeeps
This campaign is part of a year long campaign to herald Jeep's 75th anniversary. Jeep will feature 75 of the stories by the end of the campaign (for the 75th year anniversary), and all stories will be immortalized both in social media and on the microsite. Lest you think that the brand will only cover the historical and serious side of the Jeep, Jeep's story sessions cover favorite canines, summer fun, and military appreciation as well.
Jeep launched the 75th year campaign with two spots during the 50th Super Bowl. Furthermore, they are donating $1.4 million to the USO, which is also celebrating its 75th year anniversary.