art venue

Piguet at Art Basel Miami Beach

Careful brand marketing and creative development of a company’s brand image is now recognized as an essential element of any modern marketing strategy. In that context, Art Basel Miami Beach is now seen as a premier opportunity to showcase brands leading their industry in style and éclat.

Piguet at Art Basel Miami Beach

The event is one of the premier annual events in Miami, attracting global attention and extensive press. Many of the world’s leading brands use this as one of the ideal marketing platforms in Miami to promote or introduce new and innovative products. Marketing your brand at Art Basel Miami Beach is seen by many as a savvy decision.

This year’s Art Basel (5 to 8 December, 2013) is no exception. As the rarified world of luxury timepieces continues to experience consistent growth, the leading manufacturers of haute horology constantly strive to set their brands apart with event-specific marketing initiatives.

The Swiss manufacturer Audemars Piguet is a global Associate Partner of Art Basel. Leveraging this relationship, the company announced a new artist collaboration and added excitement to the show with a stunning installation piece.

The creation is a floating chalet that will be the focal point of Piguet’s events throughout the week of the show. The anachronistic perspective of an ice chalet from Piguet’s home in the Vallée du Jouxoff of sunny Miami Beach will be enhanced by the sense of a snow-covered structure floating on an iceberg. Piguet will also have a presence in the Collector’s Lounge, where it will also provide a retrospective of its classic Royal Oak timepieces.

The Art Basel is held annually in Miami, Switzerland and Hong Kong as three of the art world’s most trendsetting events for Modern and contemporary work. First held in 1970, the show provides visibility for art galleries and artists throughout the world and is instrumental in nurturing individual artists. The event space Miami residents know as the home of the show is located in the Wynwood Art District.

Art, Technology and Marketing: Google Glass at Art Basel Miami Beach

This year’s Art Basel Miami Beach, slated for December 5-8, 2013, once again features an eclectic mix of historical and contemporary art. From Picasso to Warhol, to the emerging artists of today, Art Basel Miami Beach has grown into one of the world’s most significant art fairs.

Google Glass at Art Basel Miami Beach

According to ABC News, 50,000 art fans will visit the Miami Convention Center alone. That doesn't include the tens of thousands of tourists who descend on the city for the many other art displays, fairs and galleries located throughout the city. This means there are significant opportunities for marketing your brand at Art Basel Miami Beach. That is exactly what Google Glass is doing.

Google Glass, the cutting-edge internet connected eyewear has teamed with artist David Datuna. The New York artist’s “Viewpoint of Billions” series will be more closely explored with Google Glass during Art Basel Miami. This merging of technology, art and marketing is an exceptional example of creativity at the global art fair. It is the kind of creativity your brand can take advantage of.

How You Can Be a Part of Art Basel Miami Beach

If you are looking for venues in Miami, Soho Studios is a nationally and internationally utilized photography studio and is one of the hottest concert and party venues Miami offers. We have over 65,000 square feet of some of the most versatile event space Miami has available in a multitude of floor plans.

Soho Studios puts you in middle of Art Basel Wynwood in Miami's Design District, where thousands will gather, taking in works of art in nearby galleries and at special events. Art Basel Miami is an amazing time for artists and fans alike, and Soho Studios in the premier venue in Miami to help you take advantage of it all.

Brazilian Art Venue in Miami

Art Do Brasil was an exciting cultural experience that blended Brazilian music, Samba, models, Capoeira, and even a Miami food truck. It was an exhilarating night that will be remembered. One of the most memorable parts of the night was the swimwear fashion show. Models hit the catwalk showcasing stylish and sexy swim suits that surely are popular on the beaches of Rio. Keep posted with our Miami events and join us for the next International culture party in The Pavilion at Soho Studios.